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(With The Traffic You Already Have)
25 WAYS TO INCREASE
LEADS AND SALES
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HACK #1
Create an irresistible offer you can give to website visitors
for FREE in exchange for their contact information.
HACK #2
Include at least one call-to-action on every page of your website
so you can direct visitors exactly where you want them to go.
25 WAYS TO INCREASE LEADS AND SALES
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HACK #3
Increase opt-in rates by using simple, short forms that
reduce the number of steps it takes for a person to opt-in.
HACK #4
Explainer videos can increase conversions by 20% because
they cater to your visitors’ short attention spans with visual
and verbal learning.
25 WAYS TO INCREASE LEADS AND SALES
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HACK #5
Make sure your contact information is easy to find and easy
to understand so people can get in touch with you fast.
HACK #6
Use simple design and remove distractions from your page
that might confuse or misdirect visitors from opting-in.
25 WAYS TO INCREASE LEADS AND SALES
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HACK #7
Design your website to funnel people to your highest
converting pages. Pro Tip: You can find your top converting
pages by setting up “Goals” in Google Analytics.
HACK #8
Use Twitter lead cards and Facebook subscribe ads to skip
over your landing page and collect leads with one click.
25 WAYS TO INCREASE LEADS AND SALES
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HACK #9
Collect feedback from prospects and customers then swipe
their exact words to craft your sales copy and headlines.
HACK #10
Use benefit-rich, action oriented copy that encourages
people to take action and opt-in.
25 WAYS TO INCREASE LEADS AND SALES
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HACK #11
Directly address your prospects objections by including
specific answers to questions they might have.
HACK #12
Get prospects into a “before and after” state of mind to
create a knowledge gap that they will want to fill.
25 WAYS TO INCREASE LEADS AND SALES
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HACK #13
When possible, use scarcity tactics and time-bound offers to
incentivize people to take action right away.
HACK #14
Establish trust and reduce perceived risk with trust symbols
that let visitors know their information is safe with you.
25 WAYS TO INCREASE LEADS AND SALES
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HACK #15
Use testimonials and case studies to build credibility by
proving that your product/service delivers results.
HACK #16
Include a guarantee to show people that you’re willing to
stand by the quality of your product/service.
25 WAYS TO INCREASE LEADS AND SALES
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HACK #17
With over 50% of all internet traffic coming from mobile
devices, your website needs to be optimized for them.
HACK #18
Add a“tap to call” functionality for your visitors by using the
hyperlink “tel: 1222333444” on relevant text and images.
25 WAYS TO INCREASE LEADS AND SALES
*Replace the number
“12223334444” above
with your phone number.
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HACK #19
Use an exit pop-up with a lead magnet (Hack #1) to convert
people who are about to leave your website.
HACK #20
A/B test different versions of your site to discover the best
performing versions to increase conversions.
25 WAYS TO INCREASE LEADS AND SALES
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HACK #21
Use “content upgrades” to offer exclusive, lead magnets on
your high-traffic blog posts in exchange for visitor emails.
HACK #22
Use 2-step opt-ins to shorten the opt-in process and move
people from visitor to lead with less friction.
25 WAYS TO INCREASE LEADS AND SALES
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HACK #23
Use a tool like Opt-In Monster to display offers based on
traffic source (ex: Facebook, Google, YouTube, etc.)
HACK #24
Remind people who didn’t convert on your site with
retargeting ads to bring them back to opt-in forms.
25 WAYS TO INCREASE LEADS AND SALES
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HACK #25
Introduce leads to a irresistible, super low-ticket offer
(usually between $1 and $20) that exists to change the
relationship from lead to customer.
BONUS TIP:
When you properly align a Lead Magnet (Hack #1) and a
Tripwire (Hack #25) to give away a small part of your core
product or service, you can EXPLODE your sales!
25 WAYS TO INCREASE LEADS AND SALES
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