(With The Traffic You Already Have)

25 WAYS TO INCREASE

LEADS AND SALES

HACK #1

Create an irresistible offer you can give to website visitors

for FREE in exchange for their contact information.

HACK #2

Include at least one call-to-action on every page of your website

so you can direct visitors exactly where you want them to go.

25 WAYS TO INCREASE LEADS AND SALES

HACK #3

Increase opt-in rates by using simple, short forms that

reduce the number of steps it takes for a person to opt-in.

HACK #4

Explainer videos can increase conversions by 20% because

they cater to your visitors’ short attention spans with visual

and verbal learning.

25 WAYS TO INCREASE LEADS AND SALES

HACK #5

Make sure your contact information is easy to find and easy

to understand so people can get in touch with you fast.

HACK #6

Use simple design and remove distractions from your page

that might confuse or misdirect visitors from opting-in.

25 WAYS TO INCREASE LEADS AND SALES

HACK #7

Design your website to funnel people to your highest

converting pages. Pro Tip: You can find your top converting

pages by setting up “Goals” in Google Analytics.

HACK #8

Use Twitter lead cards and Facebook subscribe ads to skip

over your landing page and collect leads with one click.

25 WAYS TO INCREASE LEADS AND SALES

HACK #9

Collect feedback from prospects and customers then swipe

their exact words to craft your sales copy and headlines.

HACK #10

Use benefit-rich, action oriented copy that encourages

people to take action and opt-in.

25 WAYS TO INCREASE LEADS AND SALES

HACK #11

Directly address your prospects objections by including

specific answers to questions they might have.

HACK #12

Get prospects into a “before and after” state of mind to

create a knowledge gap that they will want to fill.

25 WAYS TO INCREASE LEADS AND SALES

HACK #13

When possible, use scarcity tactics and time-bound offers to

incentivize people to take action right away.

HACK #14

Establish trust and reduce perceived risk with trust symbols

that let visitors know their information is safe with you.

25 WAYS TO INCREASE LEADS AND SALES

HACK #15

Use testimonials and case studies to build credibility by

proving that your product/service delivers results.

HACK #16

Include a guarantee to show people that you’re willing to

stand by the quality of your product/service.

25 WAYS TO INCREASE LEADS AND SALES

HACK #17

With over 50% of all internet traffic coming from mobile

devices, your website needs to be optimized for them.

HACK #18

Add a“tap to call” functionality for your visitors by using the

hyperlink “tel: 1222333444” on relevant text and images.

25 WAYS TO INCREASE LEADS AND SALES

*Replace the number

“12223334444” above

with your phone number.

HACK #19

Use an exit pop-up with a lead magnet (Hack #1) to convert

people who are about to leave your website.

HACK #20

A/B test different versions of your site to discover the best

performing versions to increase conversions.

25 WAYS TO INCREASE LEADS AND SALES

HACK #21

Use “content upgrades” to offer exclusive, lead magnets on

your high-traffic blog posts in exchange for visitor emails.

HACK #22

Use 2-step opt-ins to shorten the opt-in process and move

people from visitor to lead with less friction.

25 WAYS TO INCREASE LEADS AND SALES

HACK #23

Use a tool like Opt-In Monster to display offers based on

traffic source (ex: Facebook, Google, YouTube, etc.)

HACK #24

Remind people who didn’t convert on your site with

retargeting ads to bring them back to opt-in forms.

25 WAYS TO INCREASE LEADS AND SALES

HACK #25

Introduce leads to a irresistible, super low-ticket offer

(usually between $1 and $20) that exists to change the

relationship from lead to customer.

BONUS TIP:

When you properly align a Lead Magnet (Hack #1) and a

Tripwire (Hack #25) to give away a small part of your core

product or service, you can EXPLODE your sales!

25 WAYS TO INCREASE LEADS AND SALES

Do you need help increasing

your leads and sales?

Let me show you how to get the results you want.

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