© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Work Together Even When You’re Not Together: Marketing Teams Collaborate in the Cloud
#LaunchPoint
Tracy Strauss, Cornerstone OnDemandNeda Navab, BoxRick Siegfried, Marketo
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Your Speakers
Tracy StraussDr. of Demand GenerationCornerstone OnDemand
Neda NavabPartner Marketing ManagerBox
Rick SiegfriedSr. Customer Marketing SpecialistMarketo
Page 3© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Quick Housekeeping
• Chat box is available if you have any questions
• There will be time for a Q&A at the end • We will be recording the webinar for
future viewing• All attendees will receive a copy of the
slides in today’s webinar• Twitter hashtag: #LaunchPoint
Page 4© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Three trends are accelerating business change.
No one is exempt.
Page 5© 2013 Marketo, Inc. Marketo Proprietary and Confidential
1. Consumerization of Technology
We want apps that are instantly familiar
We want access from any device
We want apps that arecollaborative in nature
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New devices
More information
Easy sharing
Flat hierarchies
Always working
2. The way we work is changing
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ExpensiveHard to manageComplicated
Pay-as-you-goFlexible and scalableAccess from anywhere
3. Businesses Are Moving From On-Premise to Cloud
Page 8© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Works from threeor more locati ons
37%Uses seven or more
apps for work
82%Uses three or more
devices for work
53%
Source: Forrsights Workforce Employee Survey, Q4 2012
Page 9© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Source: IDC
2010Actual
2011Actual
2012Forecast
2013Forecast
2014Forecast
2015Forecast
2016Forecast
Smart Phones
&Tablets
PCs
200018001600140012001000
800600400200
0
(Uni
ts M
illio
ns)
Mobile Is The Biggest Driver Of This Change
Page 11© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Our mission is to make businesses more
productive, competitive, and powerful by
connecting people and their information
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20MM+ Users
180K+ Businesses
97% Fortune 500
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18%
Go Mobile79% of customers say that Box made it easier to access content on mobile devices.
Improve Communication86% say that Box improved communication within their organization.
Share Externally92% say that Box made it easier to share content externally.
Save TimeBox reduces project turnaround time by 18% on average.
18% 79% 86% 92%
The Value of Box to Businesses
Page 15© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Align teams to deliver the best content, every time, anywhere.
Box is Perfect for Marketing Teams
Page 16© 2013 Marketo, Inc. Marketo Proprietary and Confidential
How do you get the alignment, visibility and speed you need to succeed across all your projects?
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CAMPAIGNSPRESSEVENTSWHITEPAPERSPRODUCT LAUNCHESBRANDINGSALES CONTENT
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Sales Portal Press KitsManaging vendors and agencies
Budget transparency
Content creation and approval
How Box Helps Marketing Teams
Page 19© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Who is Cornerstone OnDemand?
Candidates | Employees | Partners | Customers
Learning Cloud
PerformanceCloud
RecruitingCloud
Extended EnterpriseCloud
CornerstoneMobile
CornerstoneConnect
CornerstoneAnalytics
Cornerstone Cloud Platform
S OUR C I N G, RE C R U I T IN G & ONB OA R D IN G
LE A RN I N G, D E V E LOP ME N T &
C OMP LI A N C E
P E R FORMA N CE , S U C C E S S I ON & C OMP E N S ATION
PA RTN E R, C U S TOME R & E C OS Y S TE M E N A B LE ME N T
Integrated Talent Management
Page 20© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Who Do We Sell To?
Organizations looking to invest in theirmost valuable resource… their people
Small Business1 - 500 employees
Mid Market501 – 3000 employees
Large Enterprise3001< employees
Page 21© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Cornerstone At A Glance
39Languages
13Offices
12MUsers
190Countries
1,200+Customers
Page 22© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Cornerstone Marketing At A Glance
Santa Monica, CA
CSOD HQ
London/ Paris
EMEA Team
Mexico City
LATAM Team
Auckland, NZ
Small Business Team
Hong Kong, China
APAC Team
And we are continuing to grow…fast!
The marketing team has grown
30% - 40% annually
7 Marketo power users40+ Box users/contributors
Page 23© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Marketing Organizational Structure
Corporate Marketing Demand Gen Marketing Communications
Websites
Branding/Graphics
Product Marketing
Client Marketing
Events
Local Marketing
Online Marketing
Webinars
Integrated Marketing Campaigns
Field Marketing Events
PPC/SEO
Sales Tools
Lead Nurture Campaigns
Public Relations
Corporate Communications
Analyst Relations
Social Media
Page 24© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Global Marketing Goals
Consistent Global Brand
Presence
Grow Business
Generate Awareness/Demand
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Growing Pains for Global Marketing
• High campaign volume• More content needed - localization• Marketing silos within regions • Lack of visibility • Everyone creating something from
scratch• Duplication of efforts• Messaging inconsistency• Campaign tracking
Brand Inconsistency
Higher Costs
Less Collaboration/Productivity
Solution… common platforms that will enable collaboration and visibility at a global level
Challenges Results
Page 26© 2013 Marketo, Inc. Marketo Proprietary and Confidential
The New Marketing Stack
Deployed globally, managed locally, providing overall visibility
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How Are We Using Marketo?
Demand Generation
• Prospect Email Campaigns
• Lead Nurture Campaigns
• Lead Scoring• Upsell/Cross
Sell Campaigns
Marketo Sales
Insights (lead quality)
Marketo for Outlook
(send/track sales emails)
Customer Communication
s• Product &
Support announcements
• Client marketing (events & webinars)
Page 28© 2013 Marketo, Inc. Marketo Proprietary and Confidential
What Marketo Enables Us To Do…
House and segment database of 1.5 million contacts Send 1 million+ global emails / month Support 50K+ leads submitted on an annual basis Easily share and replicate campaigns between global regions
ensuring consistency in messaging Quickly localize global marketing campaigns to support the
regional marketing efforts Measure campaign results and share campaign testing
strategies Discuss, collaborate, and inspire each other as marketers
Page 29© 2013 Marketo, Inc. Marketo Proprietary and Confidential
How Are We Using Box?
Box is our central housing platform for:• Final creative assets
• Marketing campaign assets• Event signage• Collateral • Sales Tools• Branding Guidelines
• Master content list• Whitepapers• Videos• Customer Success Stories• Creation dates/localized assets
• Global Budgets • Vendor Contracts
Page 30© 2013 Marketo, Inc. Marketo Proprietary and Confidential
What Box Enables Us To Do…• Access/track the most current marketing assets • Ensure messaging and creative is consistent across all
regions• Monitor global budget spend• Receive alerts from Box providing visibility into usage
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Benefits of Consolidated Platforms• More unified messaging• Multiple regions leveraging campaigns• Driving down cost • Driving up efficiency and productivity within
marketing• Speeds time to market with campaigns
Page 32© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Key Takeaways
When to consider consolidated platforms?• If you are experiencing:
• Marketing silos• Inconsistent branding• Duplication of efforts• Lack of collaboration/productivity• Lack of visibility into marketing campaigns between
departments/regions
Page 38© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Tracy StraussDir. of Demand GenerationCornerstone OnDemand
Neda NavabPartner Marketing ManagerBox
Rick SiegfriedSr. Customer Marketing SpecialistMarketo