work together even when you're not together: marketing collaboration in the cloud

© 2013 Marketo, Inc. Marketo Proprietary and Confidential

Work Together Even When You’re Not Together: Marketing Teams Collaborate in the Cloud

#LaunchPoint

Tracy Strauss, Cornerstone OnDemandNeda Navab, BoxRick Siegfried, Marketo


Your Speakers

Tracy StraussDr. of Demand GenerationCornerstone OnDemand

Neda NavabPartner Marketing ManagerBox

Rick SiegfriedSr. Customer Marketing SpecialistMarketo


Quick Housekeeping

• Chat box is available if you have any questions

• There will be time for a Q&A at the end • We will be recording the webinar for

future viewing• All attendees will receive a copy of the

slides in today’s webinar• Twitter hashtag: #LaunchPoint


Three trends are accelerating business change.

No one is exempt.


1. Consumerization of Technology

We want apps that are instantly familiar

We want access from any device

We want apps that arecollaborative in nature


New devices

More information

Easy sharing

Flat hierarchies

Always working

2. The way we work is changing


ExpensiveHard to manageComplicated

Pay-as-you-goFlexible and scalableAccess from anywhere

3. Businesses Are Moving From On-Premise to Cloud


Works from threeor more locati ons

37%Uses seven or more

apps for work

82%Uses three or more

devices for work

53%

Source: Forrsights Workforce Employee Survey, Q4 2012


Source: IDC

2010Actual

2011Actual

2012Forecast

2013Forecast

2014Forecast

2015Forecast

2016Forecast

Smart Phones

&Tablets

PCs

200018001600140012001000

800600400200

0

(Uni

ts M

illio

ns)

Mobile Is The Biggest Driver Of This Change


Where does Box fit in?


Our mission is to make businesses more

productive, competitive, and powerful by

connecting people and their information


20MM+ Users

180K+ Businesses

97% Fortune 500


18%

Go Mobile79% of customers say that Box made it easier to access content on mobile devices.

Improve Communication86% say that Box improved communication within their organization.

Share Externally92% say that Box made it easier to share content externally.

Save TimeBox reduces project turnaround time by 18% on average.

18% 79% 86% 92%

The Value of Box to Businesses


Align teams to deliver the best content, every time, anywhere.

Box is Perfect for Marketing Teams


How do you get the alignment, visibility and speed you need to succeed across all your projects?


CAMPAIGNSPRESSEVENTSWHITEPAPERSPRODUCT LAUNCHESBRANDINGSALES CONTENT


Sales Portal Press KitsManaging vendors and agencies

Budget transparency

Content creation and approval

How Box Helps Marketing Teams


Who is Cornerstone OnDemand?

Candidates | Employees | Partners | Customers

Learning Cloud

PerformanceCloud

RecruitingCloud

Extended EnterpriseCloud

CornerstoneMobile

CornerstoneConnect

CornerstoneAnalytics

Cornerstone Cloud Platform

S OUR C I N G, RE C R U I T IN G & ONB OA R D IN G

LE A RN I N G, D E V E LOP ME N T &

C OMP LI A N C E

P E R FORMA N CE , S U C C E S S I ON & C OMP E N S ATION

PA RTN E R, C U S TOME R & E C OS Y S TE M E N A B LE ME N T

Integrated Talent Management


Who Do We Sell To?

Organizations looking to invest in theirmost valuable resource… their people

Small Business1 - 500 employees

Mid Market501 – 3000 employees

Large Enterprise3001< employees


Cornerstone At A Glance

39Languages

13Offices

12MUsers

190Countries

1,200+Customers


Cornerstone Marketing At A Glance

Santa Monica, CA

CSOD HQ

London/ Paris

EMEA Team

Mexico City

LATAM Team

Auckland, NZ

Small Business Team

Hong Kong, China

APAC Team

And we are continuing to grow…fast!

The marketing team has grown

30% - 40% annually

7 Marketo power users40+ Box users/contributors


Marketing Organizational Structure

Corporate Marketing Demand Gen Marketing Communications

Websites

Branding/Graphics

Product Marketing

Client Marketing

Events

Local Marketing

Online Marketing

Webinars

Integrated Marketing Campaigns

Field Marketing Events

PPC/SEO

Sales Tools

Lead Nurture Campaigns

Public Relations

Corporate Communications

Analyst Relations

Social Media


Global Marketing Goals

Consistent Global Brand

Presence

Grow Business

Generate Awareness/Demand


Growing Pains for Global Marketing

• High campaign volume• More content needed - localization• Marketing silos within regions • Lack of visibility • Everyone creating something from

scratch• Duplication of efforts• Messaging inconsistency• Campaign tracking

Brand Inconsistency

Higher Costs

Less Collaboration/Productivity

Solution… common platforms that will enable collaboration and visibility at a global level

Challenges Results


The New Marketing Stack

Deployed globally, managed locally, providing overall visibility


How Are We Using Marketo?

Demand Generation

• Prospect Email Campaigns

• Lead Nurture Campaigns

• Lead Scoring• Upsell/Cross

Sell Campaigns

Marketo Sales

Insights (lead quality)

Marketo for Outlook

(send/track sales emails)

Customer Communication

s• Product &

Support announcements

• Client marketing (events & webinars)


What Marketo Enables Us To Do…

House and segment database of 1.5 million contacts Send 1 million+ global emails / month Support 50K+ leads submitted on an annual basis Easily share and replicate campaigns between global regions

ensuring consistency in messaging Quickly localize global marketing campaigns to support the

regional marketing efforts Measure campaign results and share campaign testing

strategies Discuss, collaborate, and inspire each other as marketers


How Are We Using Box?

Box is our central housing platform for:• Final creative assets

• Marketing campaign assets• Event signage• Collateral • Sales Tools• Branding Guidelines

• Master content list• Whitepapers• Videos• Customer Success Stories• Creation dates/localized assets

• Global Budgets • Vendor Contracts


What Box Enables Us To Do…• Access/track the most current marketing assets • Ensure messaging and creative is consistent across all

regions• Monitor global budget spend• Receive alerts from Box providing visibility into usage


31

Benefits of Consolidated Platforms• More unified messaging• Multiple regions leveraging campaigns• Driving down cost • Driving up efficiency and productivity within

marketing• Speeds time to market with campaigns


Key Takeaways

When to consider consolidated platforms?• If you are experiencing:

• Marketing silos• Inconsistent branding• Duplication of efforts• Lack of collaboration/productivity• Lack of visibility into marketing campaigns between

departments/regions


Box Integration with Marketo


Q&A


Tracy StraussDir. of Demand GenerationCornerstone OnDemand

Neda NavabPartner Marketing ManagerBox

Rick SiegfriedSr. Customer Marketing SpecialistMarketo


Thank you!