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Workshop on Innovative Engineering for Fluid
Power and Vehicular Systems ABIMAQ, May 14-15, 2012
Luciana Pereira, PhD
Federal University of ABC
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� What is innovation?
� The role of university in industry innovation
� Implications for innovation managers� Implications for innovation managers
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Knowledge
TransformationScientific
Research
R&D&EKnowledge
Creation
Use of knowledge
In the Society
Production
and Diffusion
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� Do not develop their own research into
products
� Do not compete for revenue in the same
marketplace as companiesmarketplace as companies
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� Universities conduct cutting edge research
� Universities can license patents to companies
� Universities have specialized facilities and lab � Universities have specialized facilities and lab
equipments
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Students and Faculty
The Informal Channels
Journals
Workshop on Innovative Engineering
for Fluid Power and Vehicular Systems
Conferences/ Meetings
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Small Biotech
Company
Medium Software
CompanyLarge Semiconductor
Company
Licensed patent Hired a professor
as a consultant
Sponsored Lab
new equipments
The Formal Channels
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� Differing culture and priorities
� Differing expectations
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1. Establishing a clear definition of a
successful partnership
2. Determining how university’s know-how 2. Determining how university’s know-how
and resources would contribute to the
company
3. Specifying the length of relationship
short and/ or long-term
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1. Corporate time vs. Academic time
2. A university research lab is not the same
as a contract research labas a contract research lab
3. The type of knowledge the company is
trying to acquire
4. University partnerships may not be cheap
5. Platform, product or prototype
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6. Privacy vs. the value of publication
7. To patent or not to patent
8. Universities policies must be considered8. Universities policies must be considered
9. Budget: nothing in life is free
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1. There is no single correct way for a
company to partner with a university
2. Different channels for knowledge 2. Different channels for knowledge
exchange
3. Companies should weigh a number of
factors to determine what type of
university relationship is best for them
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•All participants
•Organizers