Workshop on Innovative Engineering for Fluid

Power and Vehicular Systems ABIMAQ, May 14-15, 2012

Luciana Pereira, PhD

Federal University of ABC

� What is innovation?

� The role of university in industry innovation

� Implications for innovation managers� Implications for innovation managers

Knowledge

TransformationScientific

Research

R&D&EKnowledge

Creation

Use of knowledge

In the Society

Production

and Diffusion

� Do not develop their own research into

products

� Do not compete for revenue in the same

marketplace as companiesmarketplace as companies

� Universities conduct cutting edge research

� Universities can license patents to companies

� Universities have specialized facilities and lab � Universities have specialized facilities and lab

equipments

Students and Faculty

The Informal Channels

Journals

Workshop on Innovative Engineering

for Fluid Power and Vehicular Systems

Conferences/ Meetings

Small Biotech

Company

Medium Software

CompanyLarge Semiconductor

Company

Licensed patent Hired a professor

as a consultant

Sponsored Lab

new equipments

The Formal Channels

� Differing culture and priorities

� Differing expectations

1. Establishing a clear definition of a

successful partnership

2. Determining how university’s know-how 2. Determining how university’s know-how

and resources would contribute to the

company

3. Specifying the length of relationship

short and/ or long-term

1. Corporate time vs. Academic time

2. A university research lab is not the same

as a contract research labas a contract research lab

3. The type of knowledge the company is

trying to acquire

4. University partnerships may not be cheap

5. Platform, product or prototype

6. Privacy vs. the value of publication

7. To patent or not to patent

8. Universities policies must be considered8. Universities policies must be considered

9. Budget: nothing in life is free

1. There is no single correct way for a

company to partner with a university

2. Different channels for knowledge 2. Different channels for knowledge

exchange

3. Companies should weigh a number of

factors to determine what type of

university relationship is best for them

•All participants

•Organizers