Transcript
![Page 1: Workshop with Triplelift: Header Bidding battle scars and how to avoid them , Hot Topic: Header Bidding, Feb 2017](https://reader036.vdocument.in/reader036/viewer/2022062502/58a0ca9c1a28ab6d018b5dcb/html5/thumbnails/1.jpg)
ERIK REQUIDANVP of Sales & Programmatic StrategyIntermarkets@requidan
MICHAEL LEHMANVP, Publisher PartnershipsTripleLift@mlehman57
Header Bidding Battle Scars & How to Avoid Them
![Page 2: Workshop with Triplelift: Header Bidding battle scars and how to avoid them , Hot Topic: Header Bidding, Feb 2017](https://reader036.vdocument.in/reader036/viewer/2022062502/58a0ca9c1a28ab6d018b5dcb/html5/thumbnails/2.jpg)
FIRST-PRICE AUCTION
![Page 3: Workshop with Triplelift: Header Bidding battle scars and how to avoid them , Hot Topic: Header Bidding, Feb 2017](https://reader036.vdocument.in/reader036/viewer/2022062502/58a0ca9c1a28ab6d018b5dcb/html5/thumbnails/3.jpg)
ERIK REQUIDANVP of Sales & Programmatic StrategyIntermarkets@requidan
MICHAEL LEHMANVP, Publisher PartnershipsTripleLift@mlehman57
Header Bidding Battle Scars & How to Avoid Them
![Page 4: Workshop with Triplelift: Header Bidding battle scars and how to avoid them , Hot Topic: Header Bidding, Feb 2017](https://reader036.vdocument.in/reader036/viewer/2022062502/58a0ca9c1a28ab6d018b5dcb/html5/thumbnails/4.jpg)
ANNOUNCING: APEX
![Page 5: Workshop with Triplelift: Header Bidding battle scars and how to avoid them , Hot Topic: Header Bidding, Feb 2017](https://reader036.vdocument.in/reader036/viewer/2022062502/58a0ca9c1a28ab6d018b5dcb/html5/thumbnails/5.jpg)
NATIVE TEMPLATE MANAGEMENT
![Page 6: Workshop with Triplelift: Header Bidding battle scars and how to avoid them , Hot Topic: Header Bidding, Feb 2017](https://reader036.vdocument.in/reader036/viewer/2022062502/58a0ca9c1a28ab6d018b5dcb/html5/thumbnails/6.jpg)
FIRST-PRICE AUCTION
![Page 7: Workshop with Triplelift: Header Bidding battle scars and how to avoid them , Hot Topic: Header Bidding, Feb 2017](https://reader036.vdocument.in/reader036/viewer/2022062502/58a0ca9c1a28ab6d018b5dcb/html5/thumbnails/7.jpg)
EXCLUSIVELY FOR NATIVE
![Page 8: Workshop with Triplelift: Header Bidding battle scars and how to avoid them , Hot Topic: Header Bidding, Feb 2017](https://reader036.vdocument.in/reader036/viewer/2022062502/58a0ca9c1a28ab6d018b5dcb/html5/thumbnails/8.jpg)
ERIK REQUIDANVP of Sales & Programmatic StrategyIntermarkets@requidan
MICHAEL LEHMANVP, Publisher PartnershipsTripleLift@mlehman57
Header Bidding Battle Scars & How to Avoid Them