workshop with triplelift: header bidding battle scars and how to avoid them , hot topic: header...

ERIK REQUIDAN VP of Sales & Programmatic Strategy Intermarkets @requidan MICHAEL LEHMAN VP, Publisher Partnerships TripleLift @mlehman57 Header Bidding Battle Scars & How to Avoid Them

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Page 1: Workshop with Triplelift: Header Bidding battle scars and how to avoid them , Hot Topic: Header Bidding, Feb 2017

ERIK REQUIDANVP of Sales & Programmatic StrategyIntermarkets@requidan

MICHAEL LEHMANVP, Publisher PartnershipsTripleLift@mlehman57

Header Bidding Battle Scars & How to Avoid Them

Page 2: Workshop with Triplelift: Header Bidding battle scars and how to avoid them , Hot Topic: Header Bidding, Feb 2017

FIRST-PRICE AUCTION

Page 3: Workshop with Triplelift: Header Bidding battle scars and how to avoid them , Hot Topic: Header Bidding, Feb 2017

ERIK REQUIDANVP of Sales & Programmatic StrategyIntermarkets@requidan

MICHAEL LEHMANVP, Publisher PartnershipsTripleLift@mlehman57

Header Bidding Battle Scars & How to Avoid Them

Page 4: Workshop with Triplelift: Header Bidding battle scars and how to avoid them , Hot Topic: Header Bidding, Feb 2017

ANNOUNCING: APEX

Page 5: Workshop with Triplelift: Header Bidding battle scars and how to avoid them , Hot Topic: Header Bidding, Feb 2017

NATIVE TEMPLATE MANAGEMENT

Page 6: Workshop with Triplelift: Header Bidding battle scars and how to avoid them , Hot Topic: Header Bidding, Feb 2017

FIRST-PRICE AUCTION

Page 7: Workshop with Triplelift: Header Bidding battle scars and how to avoid them , Hot Topic: Header Bidding, Feb 2017

EXCLUSIVELY FOR NATIVE

Page 8: Workshop with Triplelift: Header Bidding battle scars and how to avoid them , Hot Topic: Header Bidding, Feb 2017

ERIK REQUIDANVP of Sales & Programmatic StrategyIntermarkets@requidan

MICHAEL LEHMANVP, Publisher PartnershipsTripleLift@mlehman57

Header Bidding Battle Scars & How to Avoid Them

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Gianluca Realiconan.diei.unipg.it/RCM/lucidiRCM/IPv6.pdfIPv6 header next header=TCP TCP header + data IP header IP Payload IPv6 header next header=routing Routing header next header=TCP