Download - WP Meetup PDX Slides on Site Strategy
WTF Do I Put On My Site?
Info Architecting
& Site Strategy
•Yes, slides will be online. In 10 minutes. I promise. Yes, I’m serious. And mostly honest. Really. Slideshare.net/hzp
•I really do try not to curse
How Websites are Born
Developers think like this:
Designers thinkLike this:
Whats the Difference?
Conversion
And usability and portability and rate of retention and
likability and all the things that make up conversion
Information Architecture
User Interaction
Bestpractice
EveryoneIs SellingSomething
Step 1
What do you do?
What do you do?
To (target market, location), (name of org) provides (services) by (unique methods) for (results).
What do you do?
“ACAP trains organizations, teaches students and treats individuals seeking emotional health in Northern New Jersey through non
traditional methods resulting in practical tools and opportunities.
Step 2
Define your visitors
Mobile users
Mobile users
Mobile First Design
Step 3
Define “success points” on your site
Mobile usersHelp beacon
Step 4
Create a “Path to Buy”
The Four Questions
• Why do I want crap?
• Why do I want *your* crap?
• What’s the process to get your crap?
• Give me crap
Mobile usersHelp beacon
Step 5
Revel in Sitemap. Go get ice cream.
Actual Step 5
Find the overlaps
Step 6
Simplify the wireframe.
• What’s important• What’s expected
Who Needs Superheroes? Why Superman Services Contact
For citizens Help Services Contact FormFor Gov’t Agencies Corporate Accounts Appt Sched.For Schools Superman Foundation Press
Blog
Union Screw You Page
Homepage
Marketing message, calloutsReturn clients, govt agencies, fellow superheros, career day organizers, friends & family, competitors
Determine
• What’s copy• What’s graphic• What functions can I use a plugin for?• What should I relegate to sidebar
(primary vs secondary)
What’s Missing
• About me pages• Testimonials• Cute Puppies• Vague, unhelpful titles• Picture/video pages• Advertising• Roadblocks
What *is* There
• Fewer pages• Less copy• Multiple Entry Points• Icons, Graphics, visualizations• Clear Branding• Calls to Action • (what does the user do next?)
Use Your Tools
• Sidebars• Footers• Title/Descriptions• Author Display• Dynamic Content Gallery• Gravity Forms• Quotations Plugin
Step 7
NOW, enter the design processMarry design to mission statement
Consider
• What is the brand imparting? (not what you like, even if you are the brand)
• Restaurants• Preschools• Clothing
Testing is Never Done
testtesttesttesttesttesttesttesttesttesttesttesttesttesttesttesttesttesttesttest
test testtesttesttesttesttesttest
& Don’t ask dumbass questions
Examples of Dumbass Questions
• What do you think of this? • Do you like this?• Does this feel ______ to you?• Does this seem professional?
Un – Dumbass, Qualitative, Objective Questions
• What does this person do? • What are some words that come to
mind when you see this?• What should you do first?• What is the first thing you notice?
Measure, then test again
Google Analytics is *AWESOME*
Designing the Dashboard
Teaching the client how to use WordPress Sucks.
UNIVERSAL TRUTH:
Using ACF and Custom Fields to unsuck WordPress workflows in practice
Using WP Help to unsuck WordPress workflows in
practice
Using Roles & Role Manager Plugins to unsuck WordPress
workflows in practice
Using Honesty and Process Exploration
to unsuck WordPress workflows in practice
On behalf of myself and #clementinethedoberman, we thank
you and remind you to be a good canine citizen
@amandablum [email protected] slideshare.net/hzp