wp meetup pdx slides on site strategy
DESCRIPTION
WordPress Portland Site StrategyTRANSCRIPT
![Page 1: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/1.jpg)
WTF Do I Put On My Site?
Info Architecting
& Site Strategy
•Yes, slides will be online. In 10 minutes. I promise. Yes, I’m serious. And mostly honest. Really. Slideshare.net/hzp
•I really do try not to curse
![Page 2: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/2.jpg)
How Websites are Born
![Page 3: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/3.jpg)
Developers think like this:
![Page 4: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/4.jpg)
Designers thinkLike this:
![Page 5: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/5.jpg)
Whats the Difference?
![Page 6: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/6.jpg)
Conversion
And usability and portability and rate of retention and
likability and all the things that make up conversion
![Page 7: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/7.jpg)
Information Architecture
User Interaction
Bestpractice
![Page 8: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/8.jpg)
![Page 9: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/9.jpg)
EveryoneIs SellingSomething
![Page 10: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/10.jpg)
Step 1
What do you do?
![Page 11: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/11.jpg)
![Page 12: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/12.jpg)
![Page 13: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/13.jpg)
What do you do?
To (target market, location), (name of org) provides (services) by (unique methods) for (results).
![Page 14: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/14.jpg)
What do you do?
“ACAP trains organizations, teaches students and treats individuals seeking emotional health in Northern New Jersey through non
traditional methods resulting in practical tools and opportunities.
![Page 15: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/15.jpg)
Step 2
Define your visitors
![Page 16: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/16.jpg)
![Page 17: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/17.jpg)
Mobile users
![Page 18: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/18.jpg)
Mobile users
![Page 19: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/19.jpg)
Mobile First Design
![Page 20: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/20.jpg)
Step 3
Define “success points” on your site
![Page 21: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/21.jpg)
Mobile usersHelp beacon
![Page 22: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/22.jpg)
Step 4
Create a “Path to Buy”
![Page 23: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/23.jpg)
The Four Questions
• Why do I want crap?
• Why do I want *your* crap?
• What’s the process to get your crap?
• Give me crap
![Page 24: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/24.jpg)
Mobile usersHelp beacon
![Page 25: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/25.jpg)
Step 5
Revel in Sitemap. Go get ice cream.
![Page 26: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/26.jpg)
Actual Step 5
Find the overlaps
![Page 27: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/27.jpg)
![Page 28: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/28.jpg)
Step 6
Simplify the wireframe.
• What’s important• What’s expected
![Page 29: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/29.jpg)
Who Needs Superheroes? Why Superman Services Contact
For citizens Help Services Contact FormFor Gov’t Agencies Corporate Accounts Appt Sched.For Schools Superman Foundation Press
Blog
Union Screw You Page
Homepage
Marketing message, calloutsReturn clients, govt agencies, fellow superheros, career day organizers, friends & family, competitors
![Page 30: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/30.jpg)
Determine
• What’s copy• What’s graphic• What functions can I use a plugin for?• What should I relegate to sidebar
(primary vs secondary)
![Page 31: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/31.jpg)
What’s Missing
• About me pages• Testimonials• Cute Puppies• Vague, unhelpful titles• Picture/video pages• Advertising• Roadblocks
![Page 32: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/32.jpg)
What *is* There
• Fewer pages• Less copy• Multiple Entry Points• Icons, Graphics, visualizations• Clear Branding• Calls to Action • (what does the user do next?)
![Page 33: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/33.jpg)
Use Your Tools
• Sidebars• Footers• Title/Descriptions• Author Display• Dynamic Content Gallery• Gravity Forms• Quotations Plugin
![Page 34: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/34.jpg)
Step 7
NOW, enter the design processMarry design to mission statement
![Page 35: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/35.jpg)
![Page 36: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/36.jpg)
Consider
• What is the brand imparting? (not what you like, even if you are the brand)
• Restaurants• Preschools• Clothing
![Page 37: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/37.jpg)
![Page 38: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/38.jpg)
![Page 39: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/39.jpg)
![Page 40: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/40.jpg)
![Page 41: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/41.jpg)
Testing is Never Done
testtesttesttesttesttesttesttesttesttesttesttesttesttesttesttesttesttesttesttest
test testtesttesttesttesttesttest
& Don’t ask dumbass questions
![Page 42: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/42.jpg)
Examples of Dumbass Questions
• What do you think of this? • Do you like this?• Does this feel ______ to you?• Does this seem professional?
![Page 43: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/43.jpg)
Un – Dumbass, Qualitative, Objective Questions
• What does this person do? • What are some words that come to
mind when you see this?• What should you do first?• What is the first thing you notice?
![Page 44: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/44.jpg)
Measure, then test again
Google Analytics is *AWESOME*
![Page 45: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/45.jpg)
Designing the Dashboard
![Page 46: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/46.jpg)
Teaching the client how to use WordPress Sucks.
UNIVERSAL TRUTH:
![Page 47: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/47.jpg)
Using ACF and Custom Fields to unsuck WordPress workflows in practice
![Page 48: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/48.jpg)
![Page 49: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/49.jpg)
![Page 50: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/50.jpg)
![Page 51: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/51.jpg)
![Page 52: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/52.jpg)
Using WP Help to unsuck WordPress workflows in
practice
![Page 53: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/53.jpg)
![Page 54: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/54.jpg)
Using Roles & Role Manager Plugins to unsuck WordPress
workflows in practice
![Page 55: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/55.jpg)
![Page 56: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/56.jpg)
Using Honesty and Process Exploration
to unsuck WordPress workflows in practice
![Page 57: WP Meetup PDX Slides on Site Strategy](https://reader033.vdocument.in/reader033/viewer/2022061211/547a67ddb379596f2b8b49a9/html5/thumbnails/57.jpg)
On behalf of myself and #clementinethedoberman, we thank
you and remind you to be a good canine citizen
@amandablum [email protected] slideshare.net/hzp