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Writing for the
Modern Web
david lee king | tscpl.org | davidleeking.com
flic.kr/p/aHV47t
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Contentimages
videoswords
$$$
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Contentimages
videoswords
$$$awesome!
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Contentimages
videoswords
$$$
Respons-ibility
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so let’s improve
our words
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#1we’re not
writers
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General Reference Center:
A general interest database that integrates a variety of sources in one easy-to-use interface. Use General Reference Center to find articles from magazines, reference books, and newspapers, many with full-text and images.
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Freegal:
The Freegal Music Service is a download music service sold to Libraries for free use by its registered cardholders.
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#2we have 8
seconds
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9 seconds for a goldfish
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8 seconds to grab a reader’s
attention
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PeopleProduct
Process
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know your customers
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know your customers
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Have a focus
flic.kr/p/eo52B3
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know your staff, too
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words are a product
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focuson the
right thingsflic.kr/p/5qtj4r
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titles!
flic.kr/p/o6B7TP
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simplify & shorten
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flic.kr/p/4zCtVk
cut the fat
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ignore your english teacher
flic.kr/ps/THrRm
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say no toweird formats
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conversational writing
flic.kr/p/q6PxB
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active voice - not passive
Jane hit the ball.The ball was hit by Jane.
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useimagesflic.kr/p/rrtaDX
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keywords & hashtags
#CILDC
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know speling errores
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re-usecontent
website
Facebook
Twitter
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have fun!
flic.kr/p/qfMsoQ
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thanks!
davidleeking.com
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Q&A?
davidleeking.com