writing for the modern web
TRANSCRIPT
Writing for the
Modern Web
david lee king | tscpl.org | davidleeking.com
flic.kr/p/aHV47t
Contentimages
videoswords
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Contentimages
videoswords
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Contentimages
videoswords
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Respons-ibility
so let’s improve
our words
the
Problem(s)
#1we’re not
writers
General Reference Center:
A general interest database that integrates a variety of sources in one easy-to-use interface. Use General Reference Center to find articles from magazines, reference books, and newspapers, many with full-text and images.
Freegal:
The Freegal Music Service is a download music service sold to Libraries for free use by its registered cardholders.
#2we have 8
seconds
9 seconds for a goldfish
8 seconds to grab a reader’s
attention
PeopleProduct
Process
the
People
know your customers
know your customers
Have a focus
flic.kr/p/eo52B3
know your staff, too
TwoChoices
the
Product
words are a product
focuson the
right thingsflic.kr/p/5qtj4r
the
Process
titles!
flic.kr/p/o6B7TP
wikipedia
simplify & shorten
flic.kr/p/4zCtVk
cut the fat
ignore your english teacher
flic.kr/ps/THrRm
readability
say no toweird formats
conversational writing
flic.kr/p/q6PxB
active voice - not passive
Jane hit the ball.The ball was hit by Jane.
useimagesflic.kr/p/rrtaDX
keywords & hashtags
#CILDC
know speling errores
re-usecontent
website
where to
start?
have fun!
flic.kr/p/qfMsoQ
thanks!
davidleeking.com
Q&A?
davidleeking.com