Download - Xpo cutler 2
![Page 1: Xpo cutler 2](https://reader033.vdocument.in/reader033/viewer/2022061104/541542788d7f72356c8b45d9/html5/thumbnails/1.jpg)
Q & A
Marketing, Advertising, & PR
On a Tight Budget
![Page 2: Xpo cutler 2](https://reader033.vdocument.in/reader033/viewer/2022061104/541542788d7f72356c8b45d9/html5/thumbnails/2.jpg)
More?
www.EatMedia.com
![Page 3: Xpo cutler 2](https://reader033.vdocument.in/reader033/viewer/2022061104/541542788d7f72356c8b45d9/html5/thumbnails/3.jpg)
The 2 Definitions of New Media ROI
Return On Investment and
Risk Of Inactivity
![Page 4: Xpo cutler 2](https://reader033.vdocument.in/reader033/viewer/2022061104/541542788d7f72356c8b45d9/html5/thumbnails/4.jpg)
3 Forms of Media:OwnBuyEarn
2 Reasons to Participate:OpportunityObligation
1 Most Important:Content
![Page 5: Xpo cutler 2](https://reader033.vdocument.in/reader033/viewer/2022061104/541542788d7f72356c8b45d9/html5/thumbnails/5.jpg)
It’s about the Story You Tell
![Page 6: Xpo cutler 2](https://reader033.vdocument.in/reader033/viewer/2022061104/541542788d7f72356c8b45d9/html5/thumbnails/6.jpg)
![Page 7: Xpo cutler 2](https://reader033.vdocument.in/reader033/viewer/2022061104/541542788d7f72356c8b45d9/html5/thumbnails/7.jpg)
The Right Tools
Gameplay
![Page 8: Xpo cutler 2](https://reader033.vdocument.in/reader033/viewer/2022061104/541542788d7f72356c8b45d9/html5/thumbnails/8.jpg)
![Page 9: Xpo cutler 2](https://reader033.vdocument.in/reader033/viewer/2022061104/541542788d7f72356c8b45d9/html5/thumbnails/9.jpg)
9
500 million users - Personal, Global50% daily | 25 Billion pieces of content shared monthly (web links, news stories, blog posts, notes, photo albums, “Messaging”, more.)
70 million members - Biz Brand/Updating150 industries | 200 countries | New member every second
55 million daily tweets - Live pointers 300,000 sign up daily | 180 million unique monthly visitors
2 billion viewed daily - Easy Everything24 hrs worth of video uploaded every minute
SoMe Numbers
![Page 10: Xpo cutler 2](https://reader033.vdocument.in/reader033/viewer/2022061104/541542788d7f72356c8b45d9/html5/thumbnails/10.jpg)
#1 = Search =
![Page 11: Xpo cutler 2](https://reader033.vdocument.in/reader033/viewer/2022061104/541542788d7f72356c8b45d9/html5/thumbnails/11.jpg)
Compare and Contrast
![Page 12: Xpo cutler 2](https://reader033.vdocument.in/reader033/viewer/2022061104/541542788d7f72356c8b45d9/html5/thumbnails/12.jpg)
Twitter - Updates
- Follow/Followers
- Unfollow
- @Replies
- #Hashtag
- Direct Messaging (DM)
- Retweets (RT)
- Native Retweets
- Link Shortening
![Page 13: Xpo cutler 2](https://reader033.vdocument.in/reader033/viewer/2022061104/541542788d7f72356c8b45d9/html5/thumbnails/13.jpg)
New Stuff … Like Group Buying
• Works best for Services
• “Sampling” not just discounting
• Demand Generation = exposure– Random, unqualified
• Demand Fulfillment = live– Local merchants compete
![Page 14: Xpo cutler 2](https://reader033.vdocument.in/reader033/viewer/2022061104/541542788d7f72356c8b45d9/html5/thumbnails/14.jpg)
![Page 15: Xpo cutler 2](https://reader033.vdocument.in/reader033/viewer/2022061104/541542788d7f72356c8b45d9/html5/thumbnails/15.jpg)
![Page 16: Xpo cutler 2](https://reader033.vdocument.in/reader033/viewer/2022061104/541542788d7f72356c8b45d9/html5/thumbnails/16.jpg)
Context is King
Manage the right message at the right time
People want you Multi-channel. Multi-screen
1.Presence
2.Listening
3.Content
4.Community
5.Influencers
![Page 17: Xpo cutler 2](https://reader033.vdocument.in/reader033/viewer/2022061104/541542788d7f72356c8b45d9/html5/thumbnails/17.jpg)
5 Phases of Engagement
Phase III:Subscribers
Phase II:Awareness
Phase IV:Participants
Phase V:Advocates
Phase I: Launch
Content Seeding
RSS Visit
CommentsQ&A
RatingPolls
Friending
Post
Profile
Ideashare
Photo/Video Upload
Bookmark/Digg
Publicize
Broadcast
Edit
Moderate
![Page 18: Xpo cutler 2](https://reader033.vdocument.in/reader033/viewer/2022061104/541542788d7f72356c8b45d9/html5/thumbnails/18.jpg)
Evolve…
Dave Armano+
![Page 19: Xpo cutler 2](https://reader033.vdocument.in/reader033/viewer/2022061104/541542788d7f72356c8b45d9/html5/thumbnails/19.jpg)
Thank You!
More?
www.EatMedia.com