Download - Your Business Your Brand
Your Business Your Brand
!
Note: innovation vouchers and marketing grants available for research
Part 1: Your Business !
The Business Model Canvas !
(video) https://www.youtube.com/watch?v=bbLEYFf7Ny4 !
http://www.businessmodelgeneration.com/canvas
Map your business out on one sheet of paper!
Business Model Canvas
Past !
!
Present !
!
Future
How did you do business?
How are you doing your business now?
What are your ideas for the future?
Business Model Canvas: the Rose-Innes Version Part 1
Partners !
!
Activities !
!
Relationships
Who do you need to do business?
What are you doing in your business?
What are they like?
Business Model Canvas: the Rose-Innes Version Part 2 (In the present time)
Business Model Canvas: the Rose-Innes Version Part 3
Value Proposition !
!
Customer Segments !
!
Channels
What value do you create?
For which groups of customers
How do you communicate the value?
Tv? car boot sale? twitter?
Business Model Canvas: the Rose-Innes Version Part 4
Brand
Does it help you with the values you are proposing? !Does it communicate to your customer segments? !What channels best communicate it?
PART 2 : Your brand
Brand - more than a logo !
Example: Beer Bach !
What is your brand?
Look at your business card
your service!
brand story discovered in the cellar !!brand reputation authentic product !!brand relationship welsh supplier !brand usp earthenware bottle
A total flop the first time around!
What is your brand? #1
Product values Business ethic Personality Story !
HelpfulnessHow can you help your customer? Do you know what they need help with? Can you think of helping them before they even need you?
The Business Model Canvas !
Change an element or two Alter the business model Try it out before changing !
Apply: • market changes • trends • external factors !
Innovate Compete Be different Collaborate Expand
PART 3 The future
Innovate What else can you do with your product? and for whom? !
!!Cheaper isn’t always better what can we do to make the customer satisfied using the same resources?
Compete What are others doing with your product/service? !
Differentiate (or die!) What ways can you be different and stand out?
Expand your range
eg facial tissue
THANK YOU
Join my Facebook page fishie ideas
[email protected] roseinnesdesigns.com @roseinnes @insightsd
