your business your brand
DESCRIPTION
In this workshop we mapped out your business using the Business Model Canvas tool, then uncovered the values of your customer segments, the resources and activities you need to sustain your business and then we looked at what is 'Branding' and how integral it is to the business. We use the tool from the resources at: http://www.businessmodelgeneration.com/canvasTRANSCRIPT
Your Business Your Brand
!
Note: innovation vouchers and marketing grants available for research
Part 1: Your Business !
The Business Model Canvas !
(video) https://www.youtube.com/watch?v=bbLEYFf7Ny4 !
http://www.businessmodelgeneration.com/canvas
Map your business out on one sheet of paper!
Business Model Canvas
Past !
!
Present !
!
Future
How did you do business?
How are you doing your business now?
What are your ideas for the future?
Business Model Canvas: the Rose-Innes Version Part 1
Partners !
!
Activities !
!
Relationships
Who do you need to do business?
What are you doing in your business?
What are they like?
Business Model Canvas: the Rose-Innes Version Part 2 (In the present time)
Business Model Canvas: the Rose-Innes Version Part 3
Value Proposition !
!
Customer Segments !
!
Channels
What value do you create?
For which groups of customers
How do you communicate the value?
Tv? car boot sale? twitter?
Business Model Canvas: the Rose-Innes Version Part 4
Brand
Does it help you with the values you are proposing? !Does it communicate to your customer segments? !What channels best communicate it?
PART 2 : Your brand
Brand - more than a logo !
Example: Beer Bach !
What is your brand?
Look at your business card
your service!
brand story discovered in the cellar !!brand reputation authentic product !!brand relationship welsh supplier !brand usp earthenware bottle
A total flop the first time around!
What is your brand? #1
Product values Business ethic Personality Story !
HelpfulnessHow can you help your customer? Do you know what they need help with? Can you think of helping them before they even need you?
The Business Model Canvas !
Change an element or two Alter the business model Try it out before changing !
Apply: • market changes • trends • external factors !
Innovate Compete Be different Collaborate Expand
PART 3 The future
Innovate What else can you do with your product? and for whom? !
!!Cheaper isn’t always better what can we do to make the customer satisfied using the same resources?
Compete What are others doing with your product/service? !
Differentiate (or die!) What ways can you be different and stand out?
Expand your range
eg facial tissue
THANK YOU
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[email protected] roseinnesdesigns.com @roseinnes @insightsd