PRESENTED BY:Lynn van Vuuren FROM:Your Brand

Business Infoload Presentation

5 Easy Marketing Tips

• Hosting an event provides you with an opportunity to showcase your services and products on offer – making it all about your company’s profile and image.

• Launch your product at your business premises if it is suitable, or make use of the many beautiful venues such as this one to host it.

• Make sure the venue is suitable to your prospective clients needs and target market.

• Bring in a draw card that will compliment your product and or services and to which you feel proud to be affiliated with. A draw card can be a high profile personality, an artists or a gift bag. Here in the Bay – we all love a little gift-). Another idea is to host an event on behalf of a charity.

• Just remember that you have a captive audience attending your event, don’t let them walk away not knowing who you are and what you have on offer.

• You can even offer an exclusive discount to those attending your event on the day.

• If you don’t like hosting events, then attend networking events and business expos where you can meet new prospective clients.

Host an Event

• According to Fastroom.com there are 2billion active social media users in the world – and it is increasing by 25% each year.

• A new favorite app is Slack – where companies (as big as Nasa) make use of it to communicate with its employees and to collect data. This is to save time and get immediate feedback from employees.

• Banning your staff from using social media might become something of the past. Instead the employers now request their staff to share the company’s daily posts on their private accounts.

• Facebook Twitter, LinkedIn, Instagram and Youtube are still the top 5 favourites to be used.

• Last year companies spent an average of $24Billion on social media ad spent, this is expecting to grow by 16% each year.

• With Social media you can reach your very specific target market at a fraction of the costs.

• Although it is time consuming, there are helpful apps such as Buffer, Everypost and Huitesuit to access and maintain your posts across all the various networks at once.

Use Social Media

• Many people are confused between PR and Publicity as it gets used in the same context too often.

• Public Relations is how you tell your company's story and future plans, assess the attitudes of the public towards your policy. In short - managing your company’s reputation. Think how much you enjoy a story – what is your story? What makes you unique, what will make people talk about you – for good reasons obviously?

• PR is great for brand management. Your brand is what people say about you, the feeling you leave behind.

• Some say that any publicity is good publicity, but where possible avoid bad publicity as it can ruin your reputation.

• Publicity is one aspect of public relations. It is simply getting free media coverage or exposure for your company. Publicity is a great tool to use, but be careful not too appear that you are abusing the media for free exposure. At some point they will also expect you to put aside money to advertise with them.

• Some companies make use of corporate clothing to get their branding out there effectively.

Do you know the difference betweenPR vs Publicity

• Make use of a professional video, graphics and photographic company to capture the essence of your company and brand.

• This is also great to add into your blog. Make sure you have at least one blog going out every month, even though you should make it at least 4 a month. This assist in creating followers and most importantly – Trust.

• Various companies now make use of this service to do daily, weekly or monthly updates on their social media and youtube accounts to gain loyal followers.

• Establish who your target market is and create interesting topics that you think they will enjoy watching. You want to ultimately create a loyal subscribers database which you can make use of to send your specials and services to on a monthly basis.

Use of Video, Graphics & Photography

• From these loyal subscribers you can request their contact numbers and email addresses (with their permission) and send them a monthly newsletter and or short sms alerts where applicable.

• Keep these forms of marketing to a limit as it might be perceived as spam – definitely not what you wish to achieve.

• The rule of thumb is 90% of the information you sent must be helpful to them and only 10% of the space is for you to promote your products or services.

• Another great way to get your products and services out there is to have a promotional campaign going.

• Make use of eye catching – even tongue in cheek promoters and graphics to hand out your unique flyers to the general public. You want people to remember you – what will they remember about you?

• Most importantly – Follow Up!

• Never take your clients for granted and make sure they don’t forget you, by sending them that monthly sms or email, even better, drop off a little something for them so they can see you and remember you

Email, sms and promotions

Credibility: - Top 40 Under 40 (2011)- Incredible Race (2011 and 2012)- RBWAA Emerging Entrepreneur of the year 2012- Vodacom Journalist of the Year – Community Sector Award (2012)- Your Money Novice Entrepreneur Workshop & Competition (2013 – 2016)- Beyond the Balance Sheet Entrepreneur of the Year (2014)- EC Construction Summit (2015)- Sanlam MDDA – Feature Article award (2015)

List of Services Offered by Your Brand: - Project Management- Events organising - PR and Publicity- Videography and Photography- Training/Facilitation- Graphic Design- Social Media

Lynn van Vuuren

Your Brand

lynn@yourmoneyec.co.za

074 582 0319

FB: Your Money Publishing & Events

Thank You

Your BrandLynn van Vuuren

INFOLOAD 2016