Download - Youth Entrepreneurship - Spreading The Word
Spreading
the word
…
and the
Tweet
Kris Zanuldin
@kzanul
OWNED MEDIAweb content
twitter / facebook
blogs
PAID MEDIAsearch ads
display
ATL
EARNED MEDIAre-tweets
shares
bloggers
A Quick
Recap
What is
Social
Media?
Social Media ≠ Putting It On A Social Platform!
Social Media is about building relevant relationships.
Anything else is just media.
Let’s Talk Viral
Your K-Factor (aka Going Viral)
Let’s Get Cooking
Tell YOUR Story
Your K-Factor
(aka Going Viral)
This Is What
Viral Looks Like
First The Math
(don’t worry)...
k factor = % of customers that share
X
# of shares each (e.g. tweets, emails, likes…)
X
# of new prospects you get per share
X
# that become actual customers
k > 1 is viral
Let’s Look At It
Practically…
3 customers share 2 tweets each 4 new prospects 1newcustomer
Unfortunately…
50% 2 67% 25%
k factor = 0.17 (not viral)
x x x
For every 100 customers, you’re only getting 17 new ones
If More People
Share Or Convert…
5 customers share 2 tweets each 10 new prospects 8newcustomers
xxx
Then You Have
A Hit!
83% 2 100% 80%
k factor = 1.33
Ask Yourself Two
Things…
1. Why should they share?
2. Why should they care?
Let’s Get Cooking!
The Key
Ingredients
0 px
1. A Good Story
2. Motivators
3. A Viral Loop
4. Medium
A Good Story
(why should they care)
Your Message Should:
Grab Attention.
Hit A Nerve.
Be Consistent.
Be Memorable.
not this…
get this…
Remember Its About
Creating A Conversation
Motivators
(why should they share)
Personal relevance
Humor
Utility
Relationship Building
Common Interests
FOMO
Reciprocity
Draw Your
Neighbor
(you have 30 secs)
A Viral Loop
Make it easy for people to
share your content:
Share it buttons
Retweets (120 not 140)
Embeds
Find The Right Medium
Creative
Storytelling
Pay Attention Test
Keeping It Simple
Try it in 6 characters
Tell YOUR
Story
1. Your story (think back to elevator pitch)
2. What’s the motivation
3. How will they share?
4. Which platform will you use?
Create Your First
Social Media
Campaign
Thank You!