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YouTube:Making it work for You
Joanne Parlett
Communications and Marketing Manager
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Colchester’s Communications Team
• In-House agency
• Income generation
• Need to advise clients
• Manage reputation
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Social Media Policy
• Various opinions – single or multiple accounts
• Define – ownership and accountability
• Manage channel re:– Responses– Trolls
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The Power of Social Media
• Lady Gaga, Justin Bieber and Britney Spears have more followers than the world’s population
• The need to take notice
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Pit falls
• Organisational Reputation
• Official accounts
• Decommissioning sites
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The merits of YouTube
• Images say a thousand words• Manage position• Target content• Income generation
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The Value ????
Integration across all social media
Create #
Target audience
Measure ROI
Business value