youtube: making it work for | jo parlett | october 2014
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Presentation on the merits, the pitfalls and the value of the use of Youtube by councils. Presented by Jo Parlett, Communications and Marketing Manager at Colchester County Council at the Bury St Edmunds Really Useful Day on social media on 10 October 2014.TRANSCRIPT
YouTube:Making it work for You
Joanne Parlett
Communications and Marketing Manager
Colchester’s Communications Team
• In-House agency
• Income generation
• Need to advise clients
• Manage reputation
Social Media Policy
• Various opinions – single or multiple accounts
• Define – ownership and accountability
• Manage channel re:– Responses– Trolls
The Power of Social Media
• Lady Gaga, Justin Bieber and Britney Spears have more followers than the world’s population
• The need to take notice
Pit falls
• Organisational Reputation
• Official accounts
• Decommissioning sites
The merits of YouTube
• Images say a thousand words• Manage position• Target content• Income generation
The Value ????
Integration across all social media
Create #
Target audience
Measure ROI
Business value