1
ALL INTELLECTUAL PROPERTY RESERVED
GRAPHIC STANDARDS
ZIPP SPEED WEAPONRY | VERSION: 05/2013
ZIPP® SPEED WEAPONRY®
GRAPHIC STANDARDS | 05/2013Please note: Fonts, logos, and graphic styles are subject to change without
notice. Always request the latest graphic standards before developing
collateral that utilizes the guidelines displayed in this document.
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ALL INTELLECTUAL PROPERTY RESERVED
GRAPHIC STANDARDS
ZIPP SPEED WEAPONRY | VERSION: 05/2013
ZIPP LOGO
The Zipp logo should appear in either
black or white, with no outline stroke.
The black logo should be used on light
backgrounds and photographs, and
white logo on dark backgrounds and
photographs.
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ALL INTELLECTUAL PROPERTY RESERVED
GRAPHIC STANDARDS
ZIPP SPEED WEAPONRY | VERSION: 05/2013
Minimum size for print
Black No Fill
ZIPP LOGO USAGE
The Zipp Logo should be used across all
media types, print and digital. Letters
that compose the the Zipp logo should
all be 1 color (white or black), with no fill
in the negative spaces within letters. The
minimum size the Zipp logo should appear
in print is 1.75 inches wide by .18 inches
high.
1.75 in wide
0.18 in tall
No Fill
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ALL INTELLECTUAL PROPERTY RESERVED
GRAPHIC STANDARDS
ZIPP SPEED WEAPONRY | VERSION: 05/2013
Minimum size for print0.365 in tall
0.875 in wide
Gray
Black
White
OVAL Z LOGO USAGE
The Oval Z logo is used as an alternate logo in
situations where the Zipp Logo is already visible
in the space the Oval Z is sharing, when a mark
is needed for a space smaller than the minimum
Zipp Logo dimensions, or in situations where
there is copy that prominently conveys brand
messaging. On white/light backgrounds, the
oval is black and the Z letterform is white. On
black/dark backgrounds, the oval is white and Z
letterform is black. The crescent on the left side
of the oval always appears in gray (PMS 429).
The Oval Z logo should always contain the TM;
the TM should not be altered in size or location in
relation to the logo. One color usage of the Oval
Z logo is allowed in apparel applications (see
Logo Usage: Kit guidelines on page 14).
Logo for white/light backgrounds
Logo for black/dark backgrounds
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ALL INTELLECTUAL PROPERTY RESERVED
GRAPHIC STANDARDS
ZIPP SPEED WEAPONRY | VERSION: 05/2013
Zipp® Red
PMS 186
C: 5.04M: 97.79Y: 86.03K: 0.36
R: 204G: 9B: 47
#cc0033
Gray / Metallic Gray
PMS 429 / 877 Metallic
C: 0M: 0Y: 0K: 38
R: 171G: 173B: 176
# 999999
Black
-
C: 0*M: 0*Y: 0*K: 100*
R: 0G: 0B: 0
#000000
*For best results, always
confirm black ink build with
your press representative
COLOR PALETTE
There are two primary Zipp colors:
Black and Gray/Silver. The Gray color is
used in the Oval Z, and when possible
should be metallic. The spot color for
Metallic Gray (PMS 877 Metallic) or the
regular Gray (PMS 429) should always
be used in the product application.
There is one secondary color: Zipp Red.
When at all possible, use a spot color
(PMS 186) when printing the Zipp Red
color, especially when printing Zipp Red
on a black background.
Name:
Spot Color:
4 color Print:
3 color Web:
Hex:
Primary Colors: Secondary Color:
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ALL INTELLECTUAL PROPERTY RESERVED
GRAPHIC STANDARDS
ZIPP SPEED WEAPONRY | VERSION: 05/2013
Gotham BookABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789?.,/@&|()-_
Gotham BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789?.,/@&|()-_
Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789?.,/@&|()-_
Arial BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789?.,/@&|()-_
TYPOGRAPHY
Gotham Book is used for all print body
copy. Gotham Bold is to be used on all
print headlines and subheads.
Arial is the primary web font. Arial Regular
is used for all body copy and Arial Bold
used in headlines and subheads.
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ALL INTELLECTUAL PROPERTY RESERVED
GRAPHIC STANDARDS
ZIPP SPEED WEAPONRY | VERSION: 05/2013
22
1080
Shallower wheels like the 202 and 303 have proven
that optimizing the shape of the rim can yield greater
aerodynamic gains than simply increasing its depth. But
what happens when you combine a sophisticated rim
shape with an ultra-deep 108mm profile? You get the
phenomenal aero performance of the Zipp® 1080. | When
aerodynamics matter above all else, athletes like 70.3 star
Terenzo Bozzone and world time trial champion Fabian
Cancellara pair the 1080 front wheel with a Sub-9 or
Super-9 disc. But if you need the versatility of a spoked
wheel in back, the rear 1080 is actually more aero than
many discs. And, thanks to its toroidal profile and ABLC™
dimples, the 1080 is so stable in crosswinds that smaller
riders like Linsey Corbin and Carlos Sastre can ride it with
confidence. At 793g for the front tubular and 906g for
the rear, the 1080 is light and quick enough that even hilly
and technical courses will succumb to its all-out
aero assault.
unAdulTERATEd AERodynAmIcS
Specs Tubular Clincher
Aero Width 27.5mm 24.2mm
Rim Depth 108mm 108mm
Weight 1699g 2337g
Aerodynamics - time and watt savings over 40K for 1080 Wheelset: 90 seconds / 30 watts.
Available in Tubular, Clincher, ZEDTECH®.
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900
For time trialists, triathletes, and track racers, the
venerable 900 disc still has a lot to offer. At 936g, the
tubular version remains the lightest disc in our lineup.
Its aero performance and stiff, responsive ride quality
have helped Zipp® athletes win dozens of world and
Ironman® championships, Olympic medals, and Grand
Tour stages. | The 900 Clincher provides more than
convenient tire changes and the stopping performance
of aluminum braking surfaces. With an aerodynamic
toroidal bulge similar to the Sub-9, the 900 Clincher is
both comfortable and extremely fast. In 2009, Jordan
Rapp rode the 900 Clincher to the fastest-ever bike
split at Ironman® Arizona, and then was still fresh
enough to increase his lead during the run and set an
overall course record.
STIll In ThE gAmE
25.5
27.5
25.5
28.5
19.0
25.0 21.0
SUPER-9 SUB-9 900 Clincher 900 Tubular
Specs Tubular Clincher
Aero Width 21mm 25mm
Weight 936g 1219g
Aerodynamics - time and watt savings over 40K for 808 front and 900 rear: 97 seconds / 32 watts.
Available in Tubular, Clincher, Track, PowerTap®, 650c, Wheelchair, Handcycle, ZEDTECH®.
PRINT TYPE USAGE
Gotham Bold is used in all caps in Zipp
Red for Headlines on white and on black
backgrounds in print applications.
Gotham Book is used in white for body
copy on black backgrounds, and in black
on white backgrounds. Body copy should
not be used in Zipp Red at any point.
Paragraphs in print executions are divided
by Zipp Red “|”. These should not fall at the
end or beginning of lines. Footer type size
in Zipp Red should follow white or black
type, and at 30-60% of the body copy.
Please note: Fonts and type styles may
change without notice. Always request the
latest graphic standards before developing
collateral that utilizes the guidelines
displayed in this document.
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ALL INTELLECTUAL PROPERTY RESERVED
GRAPHIC STANDARDS
ZIPP SPEED WEAPONRY | VERSION: 05/2013
8
ASk BETTER quESTIonS, gET BETTER AnSWERS.
The technology in Zipp® wheels wouldn’t be possible
without the technology in the Zipp test lab. While the
racers are putting their equipment to the test, our
engineers are constantly devising new ways to evaluate
the strengths and weaknesses of our products as well as
our competitors’.
Superior strength | Zipp wheels and components endure
a lot of abuse. But when they eventually fail, it happens
too quickly for the human eye to process. Fortunately, a
high-speed video camera shooting 20,000 frames per
second can capture every crucial detail. We pioneered
the use of impact video analysis with the 303 wheelset
that dominated the cobbled Classics. Now, this technique
is making every Zipp product tougher than ever.
Superior braking | The research that helped Zipp Carbon
Clinchers reach a new level of braking performance
required a testing device unlike any other. It can simulate
long, technical descents in wet, dry, hot, and cold
weather conditions, and even measures the vibrations
that a rider would feel through the shift levers and frame.
Superior durability | By varying rider weight, wheel angle, and the bumps
themselves, our drum testing machine produces accurate, usable data reflecting
a range of riders and conditions. Like all the custom devices in our test lab, it was
designed and fabricated in-house to improve the real-world performance and
longevity of Zipp products.
TESTIng
Using more dirt, sand, soot, water, and oil than you’ll ever encounter on the road, we’re developing and testing new ways to protect the bearings and cassette body internals of Zipp hubs without adding friction.
4
Zipp® Carbon Clinchers have been described as the most heavily
anticipated wheels of all time. During the two-year development
process, we designed new clincher-specific approaches to
prototyping, testing, materials, and manufacturing. The end
result is worth the wait.
Optimized aerodynamics | Wind tunnel development has always
been a cornerstone of how Zipp creates the world’s fastest wheels.
For our Carbon Clinchers, we had to create a new prototyping
technology with plastic skins applied to a structural clincher rim
skeleton. It’s the only one of its kind, and it enabled us to refine rim
shapes that perfectly match the real airflow patterns created by fully
inflated clincher tires.
Optimized materials | Heavy, continuous braking on carbon
surfaces can cause spikes in rim temperature and tire pressure
that impact performance and handling – especially with clincher
tires. To counteract this effect, chemical engineers from our US-
based composites supplier traveled to Zipp to develop an exclusive
heat-resistant resin. This technology improves heat dissipation so
substantially that ours are the only carbon clinchers to pass stringent
European safety testing without limitations on rider weight or brake
pad options.
Optimized ride quality | With the Firecrest™ rim shape, the 404
and 808 Carbon Clinchers are the first carbon clinchers to offer the
superior aerodynamics, handling, comfort, and road feel of a wide-
rim body. Our proprietary heat-resistant materials, Tangente High
Performance Cork Brake Pads, and angled braking surfaces provide
smooth, pulsation-free stopping power under all conditions.
A nEW chApTER In SpEEd
™
Accurate thermal imaging enabled us to improve the materials and structure of Zipp Carbon Clinchers for optimal braking performance.
Inflating with water instead of air saves rims and eardrums when testing for maximum tire pressure. With the new Firecrest rim shape, Zipp Carbon Clinchers achieve tubular-like aerodynamic performance with the convenience of clinchers.
PRINT TYPE USAGE
In print applications where a paragraph
header is needed, it should be in Zipp
Red, on the first line of the paragraph,
separated by a Zipp Red paragraph
break “|”.
Please note: Fonts and type styles may
change without notice. Always request the
latest graphic standards before developing
collateral that utilizes the guidelines
displayed in this document.
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ALL INTELLECTUAL PROPERTY RESERVED
GRAPHIC STANDARDS
ZIPP SPEED WEAPONRY | VERSION: 05/2013
WEB TYPOGRAPHY
Web headline type should be made into a graphic
to use a Zipp Red, Gotham Bold, all caps headline.
The body type is Arial Regular. Subheads or call-
to-actions like “LEARN MORE” should be graphics
in order to used the Gotham Bold type.
Body type color when on white or light gray
backgrounds is #444444. Subheads on light or
white backgrounds are black #000000, unless
the subhead is integrated into the paragraph, in
which case use a Bold typeface in #444444 color.
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ALL INTELLECTUAL PROPERTY RESERVED
GRAPHIC STANDARDS
ZIPP SPEED WEAPONRY | VERSION: 05/2013
LOGO APPLICATION: WHEELSThe Zipp Logo is used in all wheel applications.
Colors used can differ, but the standard
configuration is white letterforms with a black
stroke outline. The Logo is given a custom arc for
each wheel, in order to fill the sidewall space.
Arched logo for 808 wheel decal (specs differ for each product)
White Black
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ALL INTELLECTUAL PROPERTY RESERVED
GRAPHIC STANDARDS
ZIPP SPEED WEAPONRY | VERSION: 05/2013
Minimum size (primary)
SERVICE COURSE® LOGO USAGE
The Service Course primary logo appears on
collateral featuring the Service Course category
of products. The logo color is Zipp Red (PMS
186). The secondary logo can be used in product
applications where the subhead (BARS | STEMS
| SEATPOSTS) shouldn’t appear, and in print
applications where the subhead would be too
small to be legible (see minimum size specs).
0.326 in tall
0.916 in wide
Product Logo Example:Service Course Stem
1.800.472.3972 | zipp.com
With every product release, Zipp’s reputation is on the line. This cyclocross season, the new Service Course
and Service Course SL collections of aluminum bars, stems, and seatposts measured up to our highest
standards. | Over months of grueling racing and training, Tim Johnson and the dominant Cannondale prepared by
Cyclocrossworld.com team redefined performance on the U.S. circuit. And Zipp Service Course SL components
and 303 Cyclocross wheelsets were with them over every barrier and across every finish line. | Using advanced
materials and the strictest precision controls, Service Course brings classic designs to new levels of comfort,
reliability, performance, and fit – for every ride and every rider.
The sTarT of a new TradiTion
Photo: Wil M
atthews
Primary logo on light background:
Primary logo on dark background: Print ad example
Secondary logo on light background:
Minimum size (secondary)
0.217 in tall
0.75 in wide
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ALL INTELLECTUAL PROPERTY RESERVED
GRAPHIC STANDARDS
ZIPP SPEED WEAPONRY | VERSION: 05/2013
PRODUCT LOGO USAGE
FIRECREST® LOGO USAGE
The Firecrest Logo is used in Zipp Red and no
smaller than 0.625 in tall in print. By approval,
the Firecrest logo can be used in black (on light
backgrounds) and white (on dark backgrounds),
and gray in certain appplications. The Firecrest
Logo height should be between 180%-210% of the
Zipp logo height used in the same media space.
Note: The Firecrest Logo is ONLY to be used
when showing/talking about the 202, 303, 404,
and 808 wheels utilizing the Firecrest rim shape.
Minimum size 0.625 in tall
0.5 in wide
AD EXAMPLE
HIT THE GROUND RUNNING.
Photo: Eric Wynn
We launched the new 808 Firecrest at Kona, and Chris McCormack took full advantage. Out on the
Queen K, his 808s with Zipp Tangente tubulars were the fastest, most efficient, best handling wheels
on the road. And in the marathon’s final mile, he had enough left in the tank to win one of the most
dramatic duels in triathlon history. | Not only is Firecrest more aerodynamic than any other rim design,
its distinctive wide profile also improves handling in crosswinds, wheel strength, and overall ride
quality. It only took one shot for Macca to prove that it’s simply a better wheel in every way. | But that
victory wasn’t the only one for Zipp this year. Mirinda Carfrae won on ZEDTECH 4s and Karin Thuerig
set a bike course record with a 303/404 setup. Zipp once again dominated the Kona Bike Count with
nearly 60% of all aero wheels. Clearly, superior technology makes a difference for every athlete.
Chris McCormack rides the 808 Firecrest
wheelset, Zipp Tangente Tubulars, and
SRAM RED components
Firecrest 808 available in Tubular, Carbon Clincher, ZEDTECH®.Zipp Tangente Tires available in Tubular & Clincher 21mm & 23mm. | zipp.com
Logo in Zipp Red
Black logo on light background
White logo on dark background
Print ad example
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ALL INTELLECTUAL PROPERTY RESERVED
GRAPHIC STANDARDS
ZIPP SPEED WEAPONRY | VERSION: 05/2013
CARBON CLINCHER LOGO USAGE
The Carbon Clincher logo is composed of two
colors (or one depending on printing application)
that can change based on the background upon
which the logo appears. The ‘bug’ version of
the Carbon Clincher logo consists only of the
interlocking C’s, and is used in wheel applications
where spelling out the full name isn’t possible due
to space constraints.
Minimum size
0.26 in tall
1.22 in wide
Carbon Clincher logo on white
Carbon Clincher logo on black
Carbon Clincher logo on gray/silver
Carbon Clincher ‘bug’ logo
1-color logo on black
1-color logo on white
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ALL INTELLECTUAL PROPERTY RESERVED
GRAPHIC STANDARDS
ZIPP SPEED WEAPONRY | VERSION: 05/2013
LOGO USAGE: KIT
The Zipp Logo and Oval Z Logo should be used
in all apparel applications. Minimum logo size for
apparel is 2 in wide for screen printing and 3 in
wide for embroidery. Minimum Oval Z logo size
for apparel is .86 in wide for screen printing and
1.29 in wide for embroidery.
Minimum size (screen print)
0.20 in tall
2 in wide
Minimum size (embroidery)
0.30 in tall
3 in wide
Minimum size (screen print)
0.35 in tall
.86 in wide
Minimum size (embroidery)
0.52 in tall
1.29 in wide
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ALL INTELLECTUAL PROPERTY RESERVED
GRAPHIC STANDARDS
ZIPP SPEED WEAPONRY | VERSION: 05/2013
Property of:
Zipp Speed Weaponry
5315 Walt Place
Indianapolis, IN 46254-5797 USA
Provided by Hammerquist Studios, LLC. 2013
PLEASE:Do not use our logos without the written permission from Zipp.
Do not alter or change the Zipp logos in any way.
Do not share the logo without Zipp’s permission.
Do not sell product with Zipp’s logo on it with out Zipp’s consent.
For design and logo requests, please contact:
Declan Doyle | Designer
317.522.2378
For all other inquiries, please contact:
Andy Paskins | Marketing Manager
317.522.2320
TRADEMARKS QUICK REFERENCE GUIDE:
TRADEMARK SYMBOL
ZIPP (word) ®
ZIPP (logo) ®
SPEED WEAPONRY (word) ®
ZEDTECH (word) ®
FIRECREST (word) ®
FIRECREST (logo) ®
SERVICE COURSE (word) ®
ABLC (word) ™
CARBON BRIDGE (word) ™
VCLC (word) ™
Copyright notice:
Copyright © 2013 Compositech, Inc.
FOR LOGO DOWNLOADS:Visit http://zipp.com/media (username: zippmedia / password: pr3ss)