Zoomable Node
Rapidly Prototype Nodes, Personas, Business Models, Process (SIPOC) Flows, and Supply Chains
Node (Object)
8 LIFE PRINCIPLES (LENSES) FOR VISUALIZING A ZOOMABLE NODE
Universality Principle 1. Everything in the universe is an object is a zoomable node
Fractality Principle 2. A zoomable node is a zoomable node of a zoomable node is …
P.I.G.S. Principle 3. A zoomable node can represent P.I.G.S.: People; Info; Goods; Services
Trade-‐off Principle 4. Every zoomable node in real life has delight (advantages) and pain (disadvantages)
Minimum Viable ProperIes Principle 5. Every zoomable node is defined by a minimum of four properWes: Goal
(Job To Get Done); Delight; Pain; Value
Ideal Happiness (Ideality) Principle 6. The ideal zoomable node has infinite happiness (delight/pain raWo):
infinite delight (advantages) and zero pain (disadvantages)
Environment Principle 7. Every zoomable node is constrained by forces in its environment; the
environment can also be reconstructed by a zoomable node
Death Principle 8. Every living zoomable node evolves towards the ideal; otherwise the
zoomable node dies
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hRp://businessmodels.ning.com Lean Startup Coach. Dr. Rod King. [email protected] & hfp://businessmodels.ning.com & hfp://twifer.com/RodKuhnKing
Zoomable Node
Rapidly Prototype Nodes, Personas, Business Models, Process (SIPOC) Flows, and Supply Chains
Node (Object)
8 LIFE PRINCIPLES (LENSES) FOR VISUALIZING A ZOOMABLE NODE
Universality Principle 1. Everything in the universe is an object is a zoomable node
Fractality Principle 2. A zoomable node is a zoomable node of a zoomable node is …
P.I.G.S. Principle 3. A zoomable node can represent P.I.G.S.: People; Info; Goods; Services
Trade-‐off Principle 4. Every zoomable node in real life has delight (advantages) and pain (disadvantages)
Minimum Viable ProperIes (MVP) Principle 5. Every zoomable node is defined by a minimum of four properWes: Goal
(Job To Get Done); Delight; Pain; Value
Ideal Happiness (Ideality) Principle 6. The ideal zoomable node has infinite happiness (delight/pain raWo):
infinite delight (advantages) and zero pain (disadvantages)
Environment Principle 7. Every zoomable node is constrained by forces in its environment; the
environment can also be reconstructed by a zoomable node
Death Principle 8. Every living zoomable node evolves towards the ideal; otherwise the
zoomable node dies
Goal/Job To Get Done (JTGD)
Value: +/-‐ (Trade-‐off; Margin; Strategy)
Delight: + (Benefit/Revenue/Streams)
Pain: -‐ (Cost/Structure)
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hRp://businessmodels.ning.com Lean Startup Coach. Dr. Rod King. [email protected] & hfp://businessmodels.ning.com & hfp://twifer.com/RodKuhnKing
Zoomable Node: The One Tool You Need
For RAPID Personal, Business,
NaIonal, and Global Development
Zoomable Node
Rapidly Prototype Nodes, Personas, Business Models, Process (SIPOC) Flows, and Supply Chains
Goal/Job To Get Done (JTGD)
Value: +/-‐ (Trade-‐off; Margin)
Delight: + (Benefit/Revenue/Streams)
Pain: -‐ (Cost/Structure)
Node (Object)
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hRp://businessmodels.ning.com Lean Startup Coach. Dr. Rod King. [email protected] & hfp://businessmodels.ning.com & hfp://twifer.com/RodKuhnKing
i Node
Rapidly Prototype Nodes, Personas, Business Models, Process (SIPOC) Flows, and Supply Chains
Goal/Job To Get Done (JTGD)
Value: +/-‐ (Trade-‐off; Margin)
Delight: + (Benefit/Revenue/Streams)
Pain: -‐ (Cost/Structure)
You
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hRp://businessmodels.ning.com Lean Startup Coach. Dr. Rod King. [email protected] & hfp://businessmodels.ning.com & hfp://twifer.com/RodKuhnKing
“Product” Node
Rapidly Prototype Nodes, Personas, Business Models, Process (SIPOC) Flows, and Supply Chains
Goal/Job To Get Done (JTGD)
Value: +/-‐ (Trade-‐off; Margin)
Delight: + (Benefit/Revenue/Streams)
Pain: -‐ (Cost/Structure)
PS:
Product/Service
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hRp://businessmodels.ning.com Lean Startup Coach. Dr. Rod King. [email protected] & hfp://businessmodels.ning.com & hfp://twifer.com/RodKuhnKing
“Supplier” Node
Rapidly Prototype Nodes, Business Models, Process (SIPOC) Flows, and Supply Chains
Goal/Job To Get Done (JTGD)
Value: +/-‐ (Trade-‐off; Margin)
Delight: + (Benefit/Revenue/Streams)
Pain: -‐ (Cost/Structure)
S:
Supplier/Enterprise
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hRp://businessmodels.ning.com Lean Startup Coach. Dr. Rod King. [email protected] & hfp://businessmodels.ning.com & hfp://twifer.com/RodKuhnKing
“Customer” Node
Rapidly Prototype Nodes, Business Models, Process (SIPOC) Flows, and Supply Chains
Goal/Job To Get Done (JTGD)
Value: +/-‐ (Trade-‐off; Margin)
Delight: + (Benefit/Revenue/Streams)
Pain: -‐ (Cost/Structure)
C:
Customer
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hRp://businessmodels.ning.com Lean Startup Coach. Dr. Rod King. [email protected] & hfp://businessmodels.ning.com & hfp://twifer.com/RodKuhnKing
Supplier-‐Customer (Business Model) Strip
Rapidly Prototype Nodes, Business Models, Process (SIPOC) Flows, and Supply Chains
S:
Supplier
C:
Customer
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hRp://businessmodels.ning.com Lean Startup Coach. Dr. Rod King. [email protected] & hfp://businessmodels.ning.com & hfp://twifer.com/RodKuhnKing
Zooming In to 2 Nodes of a Business Model Strip
Rapidly Prototype Nodes, Business Models, Process (SIPOC) Flows, and Supply Chains
Zooming In to “Supplier” Node
Goal/Job To Get Done (JTGD)
Value: +/-‐ (Trade-‐off; Margin)
Delight: + (Benefit/Revenue/Streams)
Pain: -‐ (Cost/Structure)
S:
Supplier
C:
Customer
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hRp://businessmodels.ning.com Lean Startup Coach. Dr. Rod King. [email protected] & hfp://businessmodels.ning.com & hfp://twifer.com/RodKuhnKing
Zooming In to 2 Nodes of a Business Model Strip
Rapidly Prototype Nodes, Business Models, Process (SIPOC) Flows, and Supply Chains
Zooming In to “Supplier” Node
Goal/Job To Get Done (JTGD)
Value: +/-‐ (Trade-‐off; Margin)
Delight: + (Benefit/Revenue/Streams)
Pain: -‐ (Cost/Structure)
Zooming In to “Customer” Node
Goal/Job To Get Done (JTGD)
Value: +/-‐ (Trade-‐off; Margin)
Delight: + (Benefit/Revenue/Streams)
Pain: -‐ (Cost/Structure)
S:
Supplier
C:
Customer
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hRp://businessmodels.ning.com Lean Startup Coach. Dr. Rod King. [email protected] & hfp://businessmodels.ning.com & hfp://twifer.com/RodKuhnKing
Supplier-‐Customer (Business Model) Strip
Rapidly Prototype Nodes, Business Models, Process (SIPOC) Flows, and Supply Chains
Goal/Job To Get Done (JTGD)
Value: +/-‐ (Trade-‐off; Margin)
Delight: + (Benefit/Revenue/Streams)
Pain: -‐ (Cost/Structure)
S:
Supplier
Goal/Job To Get Done (JTGD)
Value: +/-‐ (Trade-‐off; Margin)
Delight: + (Benefit/Revenue/Streams)
Pain: -‐ (Cost/Structure)
C:
Customer
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hRp://businessmodels.ning.com Lean Startup Coach. Dr. Rod King. [email protected] & hfp://businessmodels.ning.com & hfp://twifer.com/RodKuhnKing
Supplier-‐Customer (Business Model) Strip
Rapidly Prototype Nodes, Business Models, Process (SIPOC) Flows, and Supply Chains
Goal/Job To Get Done (JTGD)
Value: +/-‐ (Trade-‐off; Margin)
Delight: + (Benefit/Revenue/Streams)
Pain: -‐ (Cost/Structure)
S:
Supplier
Goal/Job To Get Done (JTGD)
Value: +/-‐ (Trade-‐off; Margin)
Delight: + (Benefit/Revenue/Streams)
Pain: -‐ (Cost/Structure)
C:
Customer
Process (Stock)
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hRp://businessmodels.ning.com Lean Startup Coach. Dr. Rod King. [email protected] & hfp://businessmodels.ning.com & hfp://twifer.com/RodKuhnKing
Process (SIPOC) Strip
Rapidly Prototype Nodes, Business Models, Process (SIPOC) Flows, and Supply Chains
Goal/Job To Get Done (JTGD)
Value: +/-‐ (Trade-‐off; Margin)
Delight: + (Benefit/Revenue/Streams)
Pain: -‐ (Cost/Structure)
S:
Supplier
Goal/Job To Get Done (JTGD)
Value: +/-‐ (Trade-‐off; Margin)
Delight: + (Benefit/Revenue/Streams)
Pain: -‐ (Cost/Structure)
C:
Customer
I P O
Processing Output Input)
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hRp://businessmodels.ning.com Lean Startup Coach. Dr. Rod King. [email protected] & hfp://businessmodels.ning.com & hfp://twifer.com/RodKuhnKing
Process (SIPOC) Strip
Rapidly Prototype Nodes, Business Models, Process (SIPOC) Flows, and Supply Chains
Goal/Job To Get Done (JTGD)
Value: +/-‐ (Trade-‐off; Margin)
Delight: + (Benefit/Revenue/Streams)
Pain: -‐ (Cost/Structure)
S:
Supplier
Goal/Job To Get Done (JTGD)
Value: +/-‐ (Trade-‐off; Margin)
Delight: + (Benefit/Revenue/Streams)
Pain: -‐ (Cost/Structure)
C:
Customer Processing
(Ac5vi5es)
I P O
Input (Partners/Resources)
Output (Product/Service)
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hRp://businessmodels.ning.com Lean Startup Coach. Dr. Rod King. [email protected] & hfp://businessmodels.ning.com & hfp://twifer.com/RodKuhnKing
Supply Chain Strip
Rapidly Prototype Nodes, Business Models, Process (SIPOC) Flows, and Supply Chains
Goal/Job To Get Done (JTGD)
Value: +/-‐ (Trade-‐off; Margin)
Delight: + (Benefit/Revenue/Streams)
Pain: -‐ (Cost/Structure)
S:
Supplier
Goal/Job To Get Done (JTGD)
Value: +/-‐ (Trade-‐off; Margin)
Delight: + (Benefit/Revenue/Streams)
Pain: -‐ (Cost/Structure)
C:
Customer
Distributor
M D R
Retailer Manufacturer
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Product-‐Customer Strip
Rapidly Prototype Nodes, Business Models, Process (SIPOC) Flows, and Supply Chains
Goal/Job To Get Done (JTGD)
Value: +/-‐ (Trade-‐off; Margin)
Delight: + (Benefit/Revenue/Streams)
Pain: -‐ (Cost/Structure)
PS:
Product/ Service
Goal/Job To Get Done (JTGD)
Value: +/-‐ (Trade-‐off; Margin)
Delight: + (Benefit/Revenue/Streams)
Pain: -‐ (Cost/Structure)
C:
Customer
Product-‐Customer Fitness; Channel/Rela5onship;
Value Proposi5on (Hypothesis)? World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hRp://businessmodels.ning.com Lean Startup Coach. Dr. Rod King. [email protected] & hfp://businessmodels.ning.com & hfp://twifer.com/RodKuhnKing
Red Node DisrupWon
Rapidly Prototype Nodes, Personas, Business Models, Process (SIPOC) Flows, and Supply Chains
Node (Object)
Goal/Job To Get Done (JTGD)
Value: +/-‐ (Trade-‐off; Margin; Strategy)
Delight: + (Benefit/Revenue/Streams)
Pain: -‐ (Cost/Structure)
Node (Object)
Goal/Job To Get Done (JTGD)
Value: +/-‐ (Trade-‐off; Margin; Strategy)
Delight: + (Benefit/Revenue/Streams)
Pain: -‐ (Cost/Structure)
Blue Node Red Node FUTURE: PRESENT: STRATEGY (Improvement/InnovaWon Process) O.T.H.E.R. Loop
q O: Observe
q T: Think
q H: Hypothesize
q E: Experiment
q R: Reflect
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Red Node DisrupWon
Rapidly Prototype Nodes, Personas, Business Models, Process (SIPOC) Flows, and Supply Chains
Node (Object)
Goal/Job To Get Done (JTGD)
Value: +/-‐ (Trade-‐off; Margin; Strategy)
Delight: + (Benefit/Revenue/Streams)
Pain: -‐ (Cost/Structure)
Node (Object)
Goal/Job To Get Done (JTGD)
Value: +/-‐ (Trade-‐off; Margin; Strategy)
Delight: + (Benefit/Revenue/Streams)
Pain: -‐ (Cost/Structure)
Blue Node Red Node FUTURE: PRESENT: STRATEGY (Improvement/InnovaWon Process) O.T.H.E.R. Loop
q O: Observe
q T: Think
q H: Hypothesize
q E: Experiment (Build-‐Measure-‐ Learn) q R: Reflect
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hRp://businessmodels.ning.com Lean Startup Coach. Dr. Rod King. [email protected] & hfp://businessmodels.ning.com & hfp://twifer.com/RodKuhnKing
Red Node DisrupWon
Rapidly Prototype Nodes, Personas, Business Models, Process (SIPOC) Flows, and Supply Chains
Node (Object)
Goal/Job To Get Done (JTGD)
Value: +/-‐ (Trade-‐off; Margin; Strategy)
Delight: + (Benefit/Revenue/Streams)
Pain: -‐ (Cost/Structure)
Node (Object)
Goal/Job To Get Done (JTGD)
Value: +/-‐ (Trade-‐off; Margin; Strategy)
Delight: + (Benefit/Revenue/Streams)
Pain: -‐ (Cost/Structure)
Blue Node Red Node FUTURE: PRESENT: STRATEGY (Improvement/InnovaWon Process) O.T.H.E.R. Loop q O: Observe q T: Think q H: Hypothesize q E: Experiment (Build-‐Measure-‐ Learn) q R: Reflect “EAARRR” Metrics Ø E: Engagement Ø A: AcquisiWon Ø A: AcWvaWon Ø R: RetenWon Ø R: Referral Ø R: Reward
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hRp://businessmodels.ning.com Lean Startup Coach. Dr. Rod King. [email protected] & hfp://businessmodels.ning.com & hfp://twifer.com/RodKuhnKing
5 Business Model Strips Zoomable Business Modeling
Rapidly Document, Analyze, Prototype, and Design Nodes, Business Models, Process (SIPOC) Flows, and Supply Chains
Business Model Engine (BME) No Stack-‐Business Model Strip Stack-‐Business Model Strip
1D: Point (“Lean” System)
2D: Circle Gradated (Without Label)
Gradated (With Label)
Stack of Blocks (VerWcal)
S: Supplier
C
S
C
S
C
S
C: Customer
C
S
Customer Growth Engine (CGE)
Enterprise Engine (EE)
Value Engine (VE)
Customer Growth Engine (CGE)
Enterprise Engine (EE)
Value Engine (VE)
(Processing/
Stock)
Value Delivery
Value Crea5on
Value Capture/ Share
Business Model Engine (BME)
Zooming in Zooming out
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hRp://businessmodels.ning.com Lean Startup Coach. Dr. Rod King. [email protected] & hfp://businessmodels.ning.com & hfp://twifer.com/RodKuhnKing
Expanded Business Model Strip Zoomable Business Modeling
Rapidly Document, Analyze, Prototype, and Design Nodes, Business Models, Process (SIPOC) Flows, and Supply Chains
q Customer Segments -‐ CS
q Channels/Customer RelaIonships -‐ CH/CR
q Product/Service -‐ PS
q Value ProposiIon -‐ VP
q Key AcIviIes/Processes -‐ KA
q Key Resources -‐ KR q Inputs/Partners -‐ KP
q Profit (Margin) -‐ P$
q Revenue (Streams) -‐ R$
q Cost (Structure) -‐ C$
q Strategy -‐ Strat
C
S
CUSTOMER GROWTH Engine (CGE): Delivers Value
ENTERPRISE Engine (EE):
Creates Value
VALUE Engine (VE):
Captures/Shares Value
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hRp://businessmodels.ning.com Lean Startup Coach. Dr. Rod King. [email protected] & hfp://businessmodels.ning.com & hfp://twifer.com/RodKuhnKing
S: Supplier
C: Customer
Business Model Strip
5 QuesWons for a Business Model Strip
Rapidly Prototype Nodes, Business Models, Process (SIPOC) Flows, and Supply Chains
What?
Why?
How?
Who 2?
Who 1?
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hRp://businessmodels.ning.com Lean Startup Coach. Dr. Rod King. [email protected] & hfp://businessmodels.ning.com & hfp://twifer.com/RodKuhnKing
S: Supplier
C: Customer
Business Model Strip
3 Engines of a Business Model Strip
Rapidly Prototype Nodes, Business Models, Process (SIPOC) Flows, and Supply Chains
Product/Service
Payment (Margin; Strategy)
Core Competence
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hRp://businessmodels.ning.com Lean Startup Coach. Dr. Rod King. [email protected] & hfp://businessmodels.ning.com & hfp://twifer.com/RodKuhnKing
S: Supplier
C: Customer
Business Model Strip
3 Engines of a Business Model Strip
Rapidly Prototype Nodes, Business Models, Process (SIPOC) Flows, and Supply Chains
Customer Growth Engine (CGE)
Enterprise Engine (EE)
Value Engine (VE)
Product/Service
Payment (Margin; Strategy)
Core Competence
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hRp://businessmodels.ning.com Lean Startup Coach. Dr. Rod King. [email protected] & hfp://businessmodels.ning.com & hfp://twifer.com/RodKuhnKing
S: Supplier
C: Customer
Business Model Strip
3 Engines of a Business Model Strip
Rapidly Prototype Nodes, Business Models, Process (SIPOC) Flows, and Supply Chains
Customer Growth Engine (CGE)
Enterprise Engine (EE)
Value Engine (VE)
Product/Service
Payment (Margin; Strategy)
Core Competence
PROBLEM
SOLUTION
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hRp://businessmodels.ning.com Lean Startup Coach. Dr. Rod King. [email protected] & hfp://businessmodels.ning.com & hfp://twifer.com/RodKuhnKing
Appendix
4 Nodes in Business Model Flows: P.I.G.S.
Rapidly Prototype Nodes, Business Models, Process (SIPOC) Flows, and Supply Chains
People: Employees; Managers; Teams; Partners; Customers; Society
InformaIon: data; Intellectual Property (IP); contract/rights; money; exposure; reputa5on; experience (delight/pain); emo5on; influence; (bargaining) power
Goods: Materials (Raw); Products (Intermediate; Final)
Services: Ter5ary; Quaternary; Experiences
P
I
G
S
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hRp://businessmodels.ning.com Lean Startup Coach. Dr. Rod King. [email protected] & hfp://businessmodels.ning.com & hfp://twifer.com/RodKuhnKing
“Person” Node
Rapidly Prototype Nodes, Business Models, Process (SIPOC) Flows, and Supply Chains
Goal/Job To Get Done (JTGD)
Value: +/-‐ (Trade-‐off; Margin)
Delight: + (Benefit/Revenue/Streams)
Pain: -‐ (Cost/Structure)
Person/ People
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hRp://businessmodels.ning.com Lean Startup Coach. Dr. Rod King. [email protected] & hfp://businessmodels.ning.com & hfp://twifer.com/RodKuhnKing
“InformaWon” Node
Rapidly Prototype Nodes, Business Models, Process (SIPOC) Flows, and Supply Chains
Goal/Job To Get Done (JTGD)
Value: +/-‐ (Trade-‐off; Margin)
Delight: + (Benefit/Revenue/Streams)
Pain: -‐ (Cost/Structure)
Informa-‐Ion
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hRp://businessmodels.ning.com Lean Startup Coach. Dr. Rod King. [email protected] & hfp://businessmodels.ning.com & hfp://twifer.com/RodKuhnKing
“Goods” Node
Rapidly Prototype Nodes, Business Models, Process (SIPOC) Flows, and Supply Chains
Goal/Job To Get Done (JTGD)
Value: +/-‐ (Trade-‐off; Margin)
Delight: + (Benefit/Revenue/Streams)
Pain: -‐ (Cost/Structure)
Goods
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hRp://businessmodels.ning.com Lean Startup Coach. Dr. Rod King. [email protected] & hfp://businessmodels.ning.com & hfp://twifer.com/RodKuhnKing
“Services” Node
Rapidly Prototype Nodes, Business Models, Process (SIPOC) Flows, and Supply Chains
Goal/Job To Get Done (JTGD)
Value: +/-‐ (Trade-‐off; Margin)
Delight: + (Benefit/Revenue/Streams)
Pain: -‐ (Cost/Structure)
Services
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hRp://businessmodels.ning.com Lean Startup Coach. Dr. Rod King. [email protected] & hfp://businessmodels.ning.com & hfp://twifer.com/RodKuhnKing