Downtown Berkeley Association Annual Meeting

April 14, 2015

PUBLIC COMMENT Please fill out speaker card

WELCOME Susan Medak Board President

2/3 of way into PBID

5-­‐10  year          Renewal  

2012 2013 2014 2015 2016 2017

Launch Current Last Renewal

1st Yr……………………………………………TODAY……5th Yr. 5-10 Yrs

5  Year    Property-­‐Based    

Business  Improvement  District  (PBID)  

•  Public Comment •  Welcome •  2014 Accomplishments & 2015 Plans •  Ambassador Staff •  2014 Financials & 2016 Rate Increase •  Election of Board of Directors •  PBID Trends & Strategic Planning •  Mayor’s State of the Downtown

Agenda

2014 ACCOMPLISHMENTS, CHALLENGES & PLANS FOR 2015 John Caner CEO

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DBA 2014 Accomplishments

•  Environmental Enhancements

–  Cleaning

–  Hospitality

–  Landscaping

–  Holiday Decorations

•  Economic Enhancements

–  Events

–  Marketing

–  Retail Attraction

–  Leadership

–  New Investment

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Stakeholders Perceptions Survey

Mostly high marks, but challenges remain.

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Events with Partners

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FREE OUTDOOR

SCREENINGS!

endlesssummercinema.com

PRESENTED BY

7:30 SHORTS + OTHER SURPRISES

8:00 SCREENING COME EARLY & EAT DOWNTOWNBRING A BLANKET

ON THE CRESCENT LAWN OXFORD ST AT CENTER

ENDLESS SUMMER

CINEMAFRI OCT 3PEE-WEE’S BIG ADVENTURE

FRI OCT 10  THIS IS SPINAL TAP

MEDIA SPONSOR

Summ

erCinem

a-card-14.indd 18/20/14 10:12 AM

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Bay Area Book Festival June 6-7

Mostly high marks, but challenges remain.

Supporting New Businesses

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A  Dora  Pie  Baby  Angel  Children’s  Resale  Berkeley  Bubbles  Berkeley  Underground  Bobo  Drinks  Botella  Republic  Imm  Thai  Street  Food  Kaze  Ramen  Love  Hair  &  Nail  One  Medical  Group  PerdiSon  Smokehouse  Sushi  Secrets  Tamon  Tea  Target  Express  The  Jewish  FederaSon  The  UC  Theatre  Tia’s  WeWork  Berkeley    

…and  many  more    

1,959 New Housing Units in or near Downtown

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1,804 New Housing Units in Pipeline in or near Downtown Berkeley

Project   Units   Retail   GFA   Parking  

1   Acheson  Commons  (mul3ple  addresses)   205   35,000   196,500   50  

2   2107  Dwight  Way   99   5,600   100,000   73  

3   2201  Dwight  Way   84   0   101,000   49  

4   The  Durant  (2024  Durant  Ave.)   79   0   95,000   34  

5   1931  Addison  St.     69   7,100   64,000   15  

6   Berkeley  Plaza  (2211  Harold  Way)   302   12,000   325,000   170  

7   Fidelity  Apartments  (2319  ShaPuck  Ave.)   15   2,800   25,900   0  

8   StoneFire  (1974  University  Ave.)   98   8,700   139,300   76  

9   1951-­‐75  ShaPuck  Ave.   78   9,941   133,962   91  

10   The  Overture  (1812  University  Ave.)   44   4,586   36,544   19  

11   2129  ShaPuck  (hotel)   293   12,500   284,000   TBD  

12   2136  Center  (hotel)   68   TBD   59,966       33  

13   1950  Addison  St.   93   2,853   85,666   69  

14   2124  BancroT  Way   50   0   51,036   13  

15   2035  Blake  St.   72   2,220   68,350   62  

16   Parker  Place  (2508-­‐2600  ShaPuck  Ave.)   155   22,900   169,000   170  

TOTAL   1,804   126,200   1,935,224   924  

Source:    Rhoades  Planning  Group  and  Downtown  Berkeley  Associa<on  

BAM/PFA Opens in January 2016

BART Plaza 2017

Harold Way 2018

Leadership on Downtown Issues Downtown Land Use

•  BART Plaza

•  Berkeley/Shattuck Sq. Reconfig.

•  Post Office

•  New Hotel & other projects

•  Historic District

Downtown Parking

•  goBerkeley

•  Center Street Garage

•  Berkeley Way Lot

Significant Challenges in Past Year

•  California Drought

•  Problematic Street Behavior

•  December Protests

•  Ambassador Incident

California Drought

•  Cyclone Power Washer

–  Recycles 80% of water

–  Seeking recycled water

•  Planting Drought Resistant Succulents

–  Bowls on University Median

–  Planters in front of Pete’s

–  Five circular planters (Target Express)

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Problematic Street Behavior

•  Community Sidewalks Initiative

–  Consistent enforcement

–  Up to 9 new ordinances

•  Positive Change Donation Boxes

–  10 boxes in Downtown

–  BFHP service partner

•  Care to Share Program

•  Social Service Sidewalk Boards

December Protests

•  Protest Advisories to members

•  Outreach to City & BPD

•  Encourage support of our businesses

•  Troubleshoot merchant issues

March 19 Ambassador Incident

•  Termination of employee

•  Immediate statement & media interviews

•  Ongoing outreach, interviews, & discussion

•  Evaluating hiring & training process –  Mental Health, BPD, social

service agencies

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Plans for 2015

•  Finalize strategic plan and PBID renewal

•  Refresh & continued operational improvements

•  Enhance Ambassador screening and training

•  Assist City on Community Sidewalks initiative

•  Enhance holiday lights throughout the Downtown

•  Expand partner events (e.g. BABF)

•  Continue retail development / attraction

•  Parking and transportation leadership

•  Open space and development leadership

AMBASSADOR STAFF Lance Gorée Operations Manager

Annual April Refresh

•  Hung new flower baskets

•  Power washed sidewalks

•  Painted benches

•  Painting planter tops

•  Weed & grade tree wells

•  Planted median strips

•  Clean and paint fixtures

Ambassador Team

1.  Dana C.

2.  Isaac D.

3.  Regina G.

4.  Toshia H.

5.  Eduardo H.

6.  Nelson C.

Operations Manager Lance Gorée

7.  Lino A.

8.  Khadijah K.

9.  Maalik R.

10. Ronnalyn S.

11. Robert W.

12. Ernest W.  

 

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In Appreciation for 5 Years of Service

for a welcoming, vibrant, prosperous City Center

Robert W. “Ambassador Robert is doing a great job. He is very friendly and is the type of person we want representing the Downtown. Every time I stop to talk with him, I come away with a good feeling and it gives me a sense of community.” Downtown Property Owner

In Memoriam – Larry Kazuo

Global Trends, Best Practices & Strategic Plan Brad Segal Progressive Urban Mgmt

2014 FINANCIAL STATEMENTS Bob Hathaway Treasurer

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2014 Financial Statements

Statement  of  AcSviSes      (Jan.  1,  2014  -­‐  Dec.  31,  2014)    

Assessment  Revenue   $1,191,337  Program  Revenue   $280,306  Interest  Revenue   $24  Total  Revenue   $1,471,707  

Program  Expenses   $1,164,977  Personnel  Expenses   $204,292  General  &  Admin.  Expenses   $72,964  Total  Expenses   $1,442,233  

Net  Income   $29,474  

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2014 Financial Statements

Balance  Sheet    (Dec.  31,  2014)    Checking/Savings   $319,487  Receivables   $0  Net  Fixed  Assets   $10,774  Total  Assets   $330,261  

Payables   $20,240  Other  Current  Liabili3es   $149,680  Total  Liabili3es   $169,920  

Total  Equity   $160,341  

Total  Liabili3es  &  Equity   $330,261  

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2015 2.5% Rate Increase

•  PBID Mgmt Plan allows increase up to 5% per year

•  No increase in 2013 & 2014

•  2.5% increase for 2015 voted on last year

•  DBA Board voted again to increase 2.5% for 2016

–  Increasing expenses

–  Help fund renewal process in 2017

–  Help fund office move

•  Increase will show up in Nov 2015 tax bill

ELECTION OF BOARD DIRECTORS Kristine Seinsch Chair Nominating Committee

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DBA Board of Directors

NEW DIRECTORS Chris Hudson, Hudson McDonald

John Lineweaver, Diablo Holdings

Sean Slater, ELS Architecture & Urban Design

DIRECTORS UP FOR RENEWAL Michael Caplan, City of Berkeley

Robert Hatheway, UC Berkeley

Susan Medak, Berkeley Rep

Amy Thomas, Pegasus Books

Steven Tipping, Tipping Structural

CONTINUING DIRECTORS Fran Gallati, YMCA of Central Bay

John Hyjer, Equity Residential

Laksh Lakireddy, Everest Prop.

Dorothée Mitrani-Bell, La Note

Scott Newman, Beacon Group

John Paluska, Comal

Lawrence Rinder, BAM/PFA

Ito Ripsteen, Vine St. Investments

Bill Schrader, The Austin Group

Kristine Seinsch, Jazzcaffé

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2015/6 DBA Officers

President Bill Schrader The Austin Group

Vice Pres Bob Hatheway UC Berkeley

Treasurer Amy Thomas Pegasus Books

Secretary Dorothée Mitrani-Bell La Note, Café Clem

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Thank YouSusie!

25 Years Leading Downtown Berkeley Into the Future  

And Thank You Berkeley Rep!

THANK YOU SUSIE! DBA BOARD & STAFF

THE STATE OF THE DOWNTOWN Mayor Tom Bates

Downtown Trends & Best Practices Downtown Berkeley Association

April 14, 2015

DBA New Strategic Plan §  2009 Strategic Plan è 2012 New PBID

§  Now looking to next 5 to 10 years

§  Engaging a variety of stakeholders

§  Enhance the value proposition §  New Strategic Plan è 2017 PBID

Renewal

Converging Trends Favor Downtowns §  Dominance of the millennials §  Emergence of boomer women §  Growing importance of mobility &

placemaking §  Sharing economy and its policy &

spatial implications §  Continued influence of mobile

technologies §  Social equity as a policy movement

DBA Strategic Plan Online Survey §  450 responses §  Visitors, employees,

residents, business and property owners

§  How do you describe

downtown Berkeley today?

DBA Strategic Plan Online Survey §  Looking to the

future, please offer three words that best capture your vision for Downtown Berkeley by the year 2025

DBA Strategic Plan Online Survey

%   To  achieve  your  vision,  which  ONE  ac5on  will  be  MOST  important?  

46.5%   Reduce  homelessness  &  problema2c  street  behaviors  

8.7%   Fill  vacant  storefronts,  support  local  businesses  

8.2%   More  public  ameni2es  (i.e.  public  restroom,  water  fountain,  ligh2ng)  

7.0%   Building  housing  at  a  variety  of  price  points  

6.3%   More  public  open  space  (i.e.  plaza,  parklets,  pedestrian  mall)  

5.8%   Achieve  a  diverse  mix  of  office,  residen2al  &  retail  

Best Practices – Street Behaviors §  Homeless outreach teams §  “Navigators” §  Community court §  Off-duty police §  Legislative measures Sacramento, San Diego, San Jose…

Best Practices – Economic Vitality §  Business retention & recruitment §  Focus on retail §  Focus on innovation §  Small business support Austin, Boulder, Sacramento…

Best Practices – Place Making §  Capital Improvements §  Complete streets movement §  Conservancies for parks §  Design role for PBIDs §  Programming/activation §  Tactical urbanism Long Beach, Philadelphia, Denver…

Best Practices – Mobility & Parking §  Integrating parking w/marketing §  Parking management §  Car and bike share §  Circulator Tempe, Boulder, Pasadena, Long Beach...

Best Practices – Advocacy §  Policy analyst on staff §  Membership organization §  A voice for residents §  Issue-oriented PACs §  Educational forums & symposiums §  Strong regional partnerships Denver, Seattle, San Diego…

Strategic Plan & PBID Renewal Timeline

Date   Task  

Nov  2014   DBA  Board  Retreat  

Feb  2015   Stakeholder  Roundtables  

Apr  2015   Stakeholder  Survey  

May  2015   DraN  Strategic  Plan  

Sept  2015   DraN  PBID  Management  Plan  

Nov  2015   Start  PBID  Pe22on  Process  

Mar  2016   PBID  Ballo2ng  

Jan  2017   Implement  Renewed  PBID  

Downtown Trends & Best Practices Downtown Berkeley Association

April 14, 2015