“Downtown Tire & Accessories

Prepared for Greg LeGrandJuly 6th, 2015

What you told us…• You are a complete auto repair service center

• Tires• Brakes• Alignment• Shuttle Service• Batteries• Oil Change• Radiator Repairs

What sets you apart from competitorsDowntown Tire insures that their customer service comes first and foremost. You understand that tire and auto repairs can be

time consuming and costly. That is why you are there to help make this process as painless as possible. You know that customers have a busy schedule and waiting on a repair can be hard to do so you offer a Shuttle Service so that customers can go on with their daily schedule while you take care of their repair needs.

Downtown Tire carries name brand tires such as Michelin, BFGoodrich and Uniroyal.

Downtown Tire assist customers to get the best tire for their personal budget.

Downtown Tire looks forward to building a long term relationship with customers.

What I found out about your industry

•On average any single location will perform approx. 19 Oil and Lube jobs per week with an average ticket of $30.00 (represents the smallest ticket item on average.*)

•A/C repair can carry the largest average ticket of $276.00 and represent an average 7.9 jobs per week during the summer months.*

•Americans spend on average $1209 per year when taking their cares to dealerships as opposed to $903 when only getting service by independent shops**

•“The ‘new normal’ among consumers is to make due with automobiles long after they’ve lost that new car smell…hanging onto their current vehicles for at least 50,000 more miles…”Time Moneyland

*Repair market industry Profile **automd.com

SUMMER AUTO DRIVING TIP OF THE WEEK

Example of radio tip: YOUR SUMMER DRIVING TIP HAS BEEN BROUGHT TO YOU BY DOWNTOWN TIRE & ACCESSORIES:

For many Americans, the summer season is driving season. Long road trips with humongous loads and high temperatures can stress your tires to the max. These tire safety tips are designed to help drivers make sure that they’re ready for safe, enjoyable road trips this summer. Make sure all four tires have the same tire pressure. Run your fingers along the tread and feel for lumps. The presence of lumps could mean that the tire is not balanced correctly. At Downtown Tire and Accessories we will do a tire check on your vehicle before you hit the road! Downtown Tire located at 211 Market Street. This has been a summer driving tip from Downtown Tire!

July & August Summer Auto Tip Campaign

Radio Schedule on both stations/Per week:30-second tips 6a-9p 20x per week/per stationMon-Sun

Weekly digital promotion for July & August: Summer Tire Rotation Special at Downtown Tire & AccessoriesThis coupon sent out to over 4,000 radio VIP members emailsFacebook/Twitter Postings of coupon or special on stations social networks60- days of streaming ads on station websites

Cost: $1999 July & $1999 August

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