dr. chris belcher, superintendent michelle baumstark, community relations coordinator columbia...
Post on 19-Dec-2015
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Communicating Funding Issues
Dr. Chris Belcher, SuperintendentMichelle Baumstark, Community Relations Coordinator
Columbia Public Schools
Deep funding
cuts for schools
in state budget
Michigan
It’s a Nationwide Situation
School funding
cuts to hit in
JanuaryIndiana
All school districts freeze
teacher salariesOhio
Class size incity schoolsrises
New York
School district cuts athletics
Arkansas
School district
cuts all sports
programsCalifornia
Music programs face cuts
Minnesota
Budget plan cuts books and school staffVirginia
It’s a Statewide Situation
School district
budget reduced
by $3 millionLiberty
Budget cut talks
begin, officials
talk tax hikeLindbergh
High school teachers to teach 6 of 7 periods
Lee’s Summit
Vo-tech teacher extended days reduced by 50%Fort Osage
District cuts
$18 million
from budgetSt. Louis
Public schools
ask teachers to
take pay cutSt. Louis
SROs cut due to school budget cuts
Troy
School budget cuts unpopular but crucialKansas City
It’s Also a Columbia Situation
Schools face
budget knife,
job cutbacks
Columbia Daily
Tribune
Schools detail
possible cutsColumbia Daily
Tribune
Schools set to balance budget
Columbia Daily Tribune
Board cuts $5.2 million from budgetColumbia Daily Tribune
District is
mulling cuts,
Belcher tells
facultyColumbia Daily Tribune
Schools consider
cutting back on
SROsColumbia Daily
Tribune
Budget cuts hit model programColumbia Daily Tribune
Schools’ revenue crunch stirs talk of cutsColumbia Daily
Tribune
Three straight years of budget cuts
Cuts to date total nearly $18 million
Reduced more than 220 FTE
Frozen salaries
Difficult internal & external climate
Columbia’s Situation Analysis
Increase awareness among stakeholders
Involve stakeholders in the decision-making
process
Communicate facts to stakeholders
Develop key messages
Lessons Learned
Focus on existing & future program qualities
Maintain the value and reputation of the
district
Have a plan and be strategic
More Lessons Learned…
Implementing Lessons Learned
Increase awareness among stakeholders
oTake advantage of opportunities to communicateoUse a mixture of communications tools to reach
multiple audiencesoNever under estimate the power of face-to-face
meetings
oDon’t forget to communicate internally first
Stakeholders
Take advantage of opportunities to
communicate
o Board of Education Meetings
o Special Forums
o Committee Meetings
o Media Coverage/News Releases
o Existing Publications
i.e. print, electronic, video
Stakeholders
Use a mixture of communications tools to reach multiple audiences
o Print
o Electronic
o Video
o Social Media
o Face-to-Face
Stakeholders
Never under estimate the power of face-to-face meetings
o Committee Meetings
o Speaking Engagements
o World Café
o Bond Issue Election
Stakeholders
Don’t forget to communicate internally first
o Internal Web site
o Special Meetings with Internal Stakeholders
o Belcher V-Log
Stakeholders
Belcher V-Log
Belcher V-Log
Stakeholders
Involve stakeholders in the decision-making process
o Establishment of Board Finance Committee
o Board of Education Meetings
o Employee Advisory Councils
o Input from Administrators/Coordinators
o Community Input/Engagement
Stakeholders
Communicate facts to stakeholders
o Be honest
o Be transparent
o Communicate early and often
Stakeholders
What are you doing
Why are you doing it
How will you do it
When will it happen
Develop Key Messages
Develop Key Messages
Equity
Efficiency Reorganization
Focus on existing & future program qualities
o Don’t forget the good things about your
district
o Mission, Vision and Goals
o Budget parameters map the course for
planning
Focus on the Future
Focus on the Future 2010-11 Budget Parameters
o Operate salary schedules, including educational credit
o Maintain benefits plan
o Support district portion of career ladder funding
o Build year-end balances to a minimum of20 percent for 2013-14
Maintain the value and reputation of the district
o Maintain trust
o Use credible and trusted spokespeople
o Speak for the heart and the head
o Respond to rumors
o Own your problems
o Continue to share the good news
Maintain Your Reputation
Have a plan and be strategic
o Start early
o Learn from mistakes
o Use your resources
o Involve stakeholders
o Evaluate results
Have a plan
o Climate improving
o Positive feedback
o Still a great school district!
Evaluation: Where is CPS Today
Contact Us:
Dr. Chris Belcher, SuperintendentColumbia Public Schools(573) [email protected]
Michelle Baumstark, Community Relations CoordinatorColumbia Public Schools(573) [email protected]
Access Presentation Information: www.columbia.k12.mo.us/MOSPRA.php
More Information…