Dr.COM Smart Campus Wi-Fi and Wired Broadband Solution

with Value-added Service Extentable

By: ECYB Marketing DepartmentDate: 2015.2Email: marketing@e-cyb.com ECYB is Dr.COM International

Business Unit

About Dr.COM

Market Background Case Study

Solution Introduction

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About Dr.COM

Found at 1998, top leading broadband billing solution supplier in China; from 2011 beginning, enhance business for Wi-Fi hotspot value-added solution.

Main Customers:University broadband user PC/Handset dial-up client APP, service control, billing and operation support (more than 50% market share): Around 1000 universities; Top1 in ChinaCATV operators’ broadband network broadband billing and operation support(70%): More than 400 CATV operators;New business: Wi-Fi hotspot value-added operation solution for shopping mall, park, and bank etc. Top leading wireless shopping mall end-to-end service solution supplier.From 2011 beginning, authorize Beijing ECYB Technologies Limited company to setup international business development, begin to service for international customers, mainly service to Wi-Fi hotspot networks, supplying user AAA control, portal, billing and operation support. Main customers are Malaysia public area Wi-Fi hot-spot service sponsored by government, ISP broadband network AAA, billing and operation support.

About Dr.COM

Widespread Deployment In China:

• In 2008, China Mobile adopted Dr.COM Access Controller solution to provide WLAN service for Beijing Olympics.

• Compatible with AC and AP from HUAWEI, MOTO, CISCO, ARUBA, H3C, Ruckus etc.

• Interconnect with all mainstream “All-in-one” campus card system.

• Realize SMS and WeChat password authentication, merchandising and send information based on AP.

About Dr.COM

Market Background Case Study

Solution Introduction

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Factsheets of Mobile Internet

• Until Feb 2014, globally, more than 60 Percent Of Internet Access Is Mostly Mobile

• 83% young professional use mobile for Digital goods, Physical goods, Finance, Entertainment and Travel services.

• Forecast: Nearly 75% Of Digital Ad Spending To Be Mobile By 2019

Source: http://marketingland.com/outside-us-60-percent-internet-access-mostly-mobile-74498

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Half of Mobile Internet is Via Wi-Fi

• Mobile Internet access traffic offloaded from mobile networks to Wi-Fi represented 45% of total mobile Internet traffic in 2013, and will grow to 52% of total mobile Internet access traffic by 2018, according to Cisco’s Visual Networking Index.

• VoWi-Fi will surpass voice over LTE (VoLTE) by 2018 in terms of minutes of use. By 2019, VoWi-Fi will have 53% of mobile IP voice, up from less than 10% in 2014.

Figure. Mobile Voice Minutes of Use—VoWi-Fi, VoLTE, and VoIP

Source: Cisco VNI Mobile, 2015

Some have speculated that Wi-Fi offload will be less relevant after 4G networks are in place because of the faster speeds and more abundant bandwidth. However, 4G networks will attract high-usage devices such as advanced smartphones and tablets, and it appears that 4G plans will be subject to data caps similar to 3G plans. For these reasons, Wi-Fi offload is higher on 4G networks than on lower-speed networks, now and in the future according to our projections. The amount of traffic offloaded from 4G was 44 percent at the end of 2014, and it will be 57 percent by 2019 (Figure 19).

Wi-Fi Hot-Spot Evolution

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Old Generation Wi-Fi Hot-Spot (Solve Only “No Wi-Fi” to “Wi-Fi Available”)• Wi-Fi connection quality is

normal.• Consider Wi-Fi as extension of

broadband service, login by user name and password, most are still charged service.

• Simple Portal application

New Generation Wi-Fi Hot-Spot (Internet social service integrated, rich online services integrated, big data)• Internet services driven Wi-Fi networking

design, High quality assurance Wi-Fi.• Enhanced location based services.• Rethinking Wi-Fi hot-spot from both

broadband service and Internet Service points view. Integrate with social applications (Like Facebook, Twitter, WeChat), Campus IT system, Entrance to Online Service and Education, user profile of big data.

• Portal, web banner, Mobile APP, Public Service Accounts full timeslot interact with users, and no extra Telecom cost.

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Old Generation Wi-Fi Hot-spot Issues① Bad Wi-Fi connection experience. Almost 80% existing Wi-Fi hot-spot

have issues of “Hard to connect”, “Low speed”, and “Connection broken often”

Connection Timeout

Wi-Fi signal coverage quality, anti interfere, bandwidth guarantee, quality of service are mandatory to be solved.

Low Speed Often Connection Broken

② Authentication is not user friendly, most of networks require login by username and password or SMS active code every time when moving into the hot-spot, or even after the connection is broken and re-connected.

③ Lack of revenue creation model, revenue is not enough for the return of investment and maintenance cost. In turn, it has no driving to solve the connection and authentication issues.

Our Solution for New Wi-Fi Hot-spot

China Top leading broadband authentication and billing solution, Wi-Fi hotspot authentication, billing and value-added operation platform (support cloud based).

Huawei is a leading global ICT solutions provider. Provides a full series of WLAN products compatible with 802.11a/b/g/n/ac standards to establish high-speed, secure, and reliable wireless network connections for indoor and outdoor applications.

Quality GuaranteedWi-Fi Connection

User Friendly LoginApplication-driven, IT

Applications Integrated Wi-Fi Value-added Solution

New Generation Wi-Fi Hot-spotTotal Solution

Campus IT System SMS

Dr.com platform supply own APP that has messaging functions, and integrate with WeChat Social Networking (customizable to connect with local other social networking app) , campus existing or new IT system, and mobile SMS, to interact with Wi-Fi users.

About Dr.COM

Market Background Case Study

Solution Introduction

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Internet

Dr.COM LBSOr Third-party LBS

Typical Products Deployment

Switch

Dr.COM 2166 or Huawei BRAS/ACControl Gateway(2GE/4GE/2*10G/4*10G Models available)

APLAN WLAN

AC

Office

Dr.COM 2166Billingware & E-Portal Cloud

(Data center)

Third Party Campus IT system

Dr.COM APP ServerOr Third-party APP Server

Dr.COM APPOr Third-party APP

Customer

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WeChat

SMSCustomizable to be other social app like Facebook, Twitter.

And Dr.com is promoting own APP for campus messaging servcie.

Campus Online Web

Third Party WiFi Operators

Dr.COM OMP (Online Marketing Page)Optional module

Dr.COM focus on bridge Wi-Fi operation to Internet

Online Services

Key Features

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• Real-name registration• Log trace• Visitors,

teachers and students  have different access rights

• Differentiated Bandwidth control each user

Access Security

• Users register and login online, first login then connect automatically.

• Login by hotspot owner social account, login by ID card, or mobile phone number.

Easy Access

• Nearby map• Navigate of location• Information broadcasting

Location Based Service

• Guide users to install APP

• Guide users to follow social accounts.

• Registered by mobile number

Increase Loyalty

• Info push• Questionnaire survey• Guide to Campus Portal, Online

service, and so on.

Online new communication channel

• Collection of user info• Analyze user habits• Texting, app, social

application push  messages.

Precision Managing

Wi-Fi Attract Users to Connect to the Online Campus Services, and Online Service guide the users to get Offline Services

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Operation Model ProposalBasis Services:1. Charged service for different users (some of them can be free).2. SSID renting to mobile operators for mobile data traffic offload.3. Roaming support for third party Wi-Fi operators.4. Leased line support for Internet service providers, such as VoWiFi operator, online education

who need guaranteed bandwidth.5. Mobile APP or campus online web or Social Account with built-in information service, the online

service fee to commercial organizations. 6. Portal Page display information;7. Mobile APP or Social Account display information;

Value-added Services:8. Online Marketing/Messaging Page, Mobile APP, and Social Account banner Info push. Info here

is capable to connect with campus existing IT system or new IT system that for implementing online campus management, online education.

9. The support of paperless information distribution. It increase campus operation efficiency, and reduce printing cost, reduce distribution cost.

10. User profile big data mining, used for optimize works and better decision-making support.11. More online services are developed to achieve online education.

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Smart Campus are Trend of EducationSource: http://www.ibm.com/smarterplanet/us/en/ibm_predictions_for_future/ideas/

Next 5 years Trend: Smart Wi-Fi becomes important facility of campus, to make Online Education and Offline Education seamless merged, combining with cognitive technology and big data to setup a new digitalized campus.

Dr.COM 2166 & E-Portal

Dr.COM OMP

Dr.COM Wireless APPS

Dr.COM Core Products

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Function： Provide guidance wireless network services: self registration, network authentication, web customization, policy configuration, user management, self-registration, log, search, data etc.

Dr.COM Portal

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Adaptive screen size for variety of mobile terminals

Compatible with all standard OS and browsers

Horizontal and vertical screen switch

Page template solution for mobile terminals;

For Mobile Terminals

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Users Self-registration by SMS

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• Fill in phone number to obtain password

• Dynamic password is sent via SMS

• Account and password timeout automatically

SMS

• Each customer need not buy own SMS gateway modem, unified SMS gateway at cloud center, SMS recharge anytime online.

Advantage

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• Scan QR code, follow operator’s public service account of WeChat

• Get free Wi-Fi connection from WeChat public service account.

WeChat

• Free and easy• Increase followers for social account• Guide visitors to install APP and follow

more information even Wi-Fi offline

Advantage

20(Now DRCOM just support to integrate with WeChat, but customized development available

to support integrate with Facebook, Twitter, Line and so on.)

Users Self-registration by WeChat

Real name registration (phone number, Wechat)

License from public security

90 days log

90 days inquiry

Visitors Log Trace

21Fulfill Local Government Lawful Inspection requirement.

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Function: Insert toolbar or banner on HTML page in real time, or replace the original web content, to achieve an always-online messaging platform.

Dr.COM OMP (Online Marketing Page)

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Multiple Display Method

1. Statics Picture

2. Rolling Characters

3. Rolling Picture

4. Floating Menu

Eye-catching Effective

In any browser, independent pushing ADs and information, operating mobile ADs,

such as rental advertising, mall event etc.

Browser ADs push

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Flexible Pushing Infos Strategy

Replace Original AD

AD

AD AD

AD

Toolbar

Full Screen Advertisement

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Self-adaption BrowserSupport to insert into Mobile APP that uses also HTML page

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Function: Dial-up, Self-service, Information from campus. In 2016, support messaging and open API for Campus all IT system to communicate with users directly.

Dr.COM APP For Dial-up, Self-service and

Messaging Platform

27Note: For the overseas market, we can also provide SDK for third party APPs to do integration.

Dr.COM Client Application Customization Center

Dr.COM 2166

Dr.COM Dial-up Client

Cloud

Connection

Client

About Dr.COM

Market Background Case Study

Product Introduction

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Case Study – Nankai University

Dr.COM (RADIUS SERVER + Portal + Billingware) + Huawei ME60 BRAS

Network Size: 35,000 Students and Teachers Auth Mode：Teacher: WEB PortalStudent: PPPoE and web portal optional  

http://english.nankai.edu.cn/

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Case Study – Unified Platform for 18 Univs

There are about 18 universities in Shanxi province, Dr.com supports China Unicom to implement one unified AAA, billing and management data center for all students and teachers from all 18 Universities, and still supports each University to deploy different billing and management strategy.

Universities Case Summary

From year 2000 beginning, Dr.com has been servicing to Universities “Authentication and Accounting” solution, until today, it’s to service more than 1000 Universities all over China, has more than 50% market share. Each day, there are more than 20 million users access to Internet via Dr.com system.

Dr.com Authentication and Accounting system, Portal Server system, are the first one to support both IPv4 and IPv6; are the first one to support login via SMS, WeChat; are the best compatible one to support all mainstream BRAS and AC at the market; and are the best compatible one to support the integration with University other systems to implement unified authentication.

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Smart Wi-Fi and Wired Broadband Network

For Campus

By: ECYB Marketing DepartmentDate: 2015.2Email: marketing@e-cyb.com ECYB is Dr.COM International

Business Unit