Outline

1. Concept 2. Intelligence3. Product4. Business model 5. Marketing 6. Finance

1. Concept

Value

1. Find partners

2. Find dreams

3. Realize the dreams

What

1. Partners to realize the dreams

2. Successful experience sharing

3. Dream experience sharing

HowPlatform to find partners

Whom

1. People with dreams

2. People looking for dreams

2. Intelligence

Environmental Intelligence

Social NetworkPeer Influence

Environmental Intelligence

Source：comScore Media Metrix

Total

Minutes

Total Pages

Viewed

0

10,000

20,000

30,000

40,000

50,000

Times Internet Traffic Report

2012

2014

2013

Environmental Intelligence

The reason of 54% people

to use the social network sites

is to concern about what their

friends do.

Environmental Intelligence

－John Shahidi (CEO of Shots)

Selfie function on the Shots is

actually a link to self and community

way.

To connect and interact with peer on the

social network websites

Customer Insight

Connecting people who have same

ideas are much easily to motivate us

to realize the dream.

Customer Insight

Is there anyone who has the same

dreams with me ?

Customer Insight

If I can see what other people are

doing, maybe I can find what I want

to do.

Advantage in Competition

Funding

Partners

&

Realization

Findings from Intelligence

Customer

Insight1. Want partners

2. Want others’ experience sharing

Advantage

in CompetitionNot just fund but the partners

Trends1. Social network

2. Peer influence

Findings from Intelligence

A platform where people can find their

dreams and partners, and finally

realize their dreams.

3. Product

The Platform Dreamates

DreamatesDream Mates

Customer Experience Process

Platform

Workshop

Dream

Sharing

Dreams

Come True

Dream

Programs

Find dreams &

share dreams

Record

dreams

Find partners

Experience

sharing

Realize the

dreams

Dream Digest

Swimming

across the lakeSkiing Sky Diving

Successful experience in the digest

4. Business Model

Business Model Canvas

Value ChainInfrastructure

Finance

Value Chain

To help or to

inspire people

find the partners

and realize their

dreams.

Value

Proposition

Customer

Relationship

Customer

Segments

Channels

1. Dream support

2. Gathering

1. Internet

2. Marketing crew

1. People with

dreams

between

16-30

2. Teenagers

who are not

aware what

to do

Infrastructure

Key

Partners

Key

Activities

Key

Resources

1. Customer Service

2. Hold activities

3. Develop functions

1. Technology

infrastructure

2. People

1. Web server

2. Activity company

3. Facebook

Finance

Cost Structure Revenue Streams

1. Data center

2. Marketing1. Ads revenue

2. Registration fee

3. Commission

5. Marketing

Marketing Plan

The 1st to 3rd

month

The 4th to 6th

monthThe 7th to 9th

month

Purpose :To increase the

members

Actions :

1. Introduction

video

2. Website

promotion

3. Social media

pages

Purpose :To raise the

members using

frequency

Actions :

1. Holding

Speaking

2. Sharing

Events

3. Workshop

Purpose :To raise the

brand loyalty

Actions :

1. Competition

2. Dream

Programs

3. Dream Digest

6. Finance

Fund Source

Source : Taipei Youth Entrepreneurship Financing Loan

Amount NT$3,000,000 (US$100,000)

Interest Paid by government

Surety

commission0.5%

Period:7 years (average payment per

month)

Usage Restriction Machine, Equipment, Plant, etc.

Allocation of Funds

45%Marketing

24%R&D

2%Others

21%Administration

12%Customer

Service

150

200

250

300

350

400

450

500

(unit : NT$1000)

Revenue

2015 2016 2017

Advertisement

Commission

Registration Fee

Every Life

Is a

Hot Air Balloon