dreamforce 2012: addressing the local blindspot for merchants
DESCRIPTION
Brands leveraging social media monitoring technologies are missing the local consumer. This presentation discusses how brands are closing that gap.TRANSCRIPT
Addressing the Local Blind SpotAddressing the Local Blind SpotThe Brand Imperative
Neil Crist
Founder & CEO - Venuelabs
@neilcrist @venuelabs
#dflocal
All about Venuelabs
Venuelabs provides local customer intelligence to large brands. They
are a pioneer in the emerging field of location based analytics,
transforming mobile consumer content and activity into actionable
customer insight.
Tracking over 215,000 locations for 1750+ brands in 15 countries
Provide in-store customer perspective and sentiment
Cross functional dashboards inform customer service, marketing,
operations, customer research, competitive intelligence teams
Evolution of Social Sharing – Shifting to Local
2004
Sharing your ideas
Sharing photos,updates
Sharing what you’re doing
Sharing whereyou are
2007 2010+2000
Consumers are Local
Every 24 hours…
You’re Already Local
Consumer Adoption Driving Growth in Mobile Local Data
Brand’s Blind to Local – August 2011
Source: Blind Spot Study, Conducted in August 2011 by Venuelabs.
Blind Spot Avg
70%
Blind Spot Refresh – Sept 2012
Source: Blind Spot Study, Conducted in August 2011 by Venuelabs.
Blind Spot Avg
81% +11%
- 3%
+ 4%
+ 14%
+ 15%
+ 28%
79%
80%
82%
78%
90%
67Of the photos being shared on the web
today have been tagged with location.
PERCENT
A Picture is Worth a Thousand Words
Local Informs Across Functions
Integrated Local Listening
Michelle BakvaMichelle Bakva
Marketing Manager
National Veterinary Associates
John TrautmanJohn Trautman
Vice President
Emerald City Smoothie
Thank you.Thank you.www.venuelabs.com/snapshot
@neilcrist @venuelabs
#dflocal
Neil CristNeil Crist
Founder & CEO
Venuelabs
@neilcrist @venuelabs
Founder & CEO
Venuelabs
@neilcrist @venuelabs
Panelist Presentation