facebook.com/benioff@benioff

Marc BenioffChairman, CEO

BUSINESS IS SOCIAL

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1960sMainframeComputing

1970sMini

Computing

1980sClient ServerComputing

1990sCloud

Computing

2000sMobile

Computing

2010sSocial

Revolution

x 10x 100x 1,000x 10,000x 100,000x

The Social Revolution

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Sources: Comscore, Morgan Stanley, Facebook, Twitter, YouTube, LinkedIn, Wikipedia

social users4.5 Billion

The Social Revolution

3

Social Revolution: Business is SocialEnterprise Adoption of Social Networking

70%Companies Adopted Social

2008 2009 2010 2011 2012

$1.3 Trillion in value can be unlocked through social technologies.“ ”

Source: 2012 McKinsey Global Institute Study: “The Social Economy”

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47%annual growth in spend for social networking

SocialNetworking

SCM ContentManagement Web

Conferencing

CRMBIERPOf!ce ProjectManagement

Social Revolution: Higher Growth Investment than any IT Category

Source: 2012 IDC “Worldwide Collaborative Applications 2011-2015 Forecast

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123%growth in social customers

Jun 2010Dec 2010 Jun 2011

Dec 2011

Fortune 100 Facebook Fan Growth

Fortune 100 Web Traf!c Growth

Social Revolution: Customers Flocking to Social Channels

Source: Webtrends, “The Effects of Social Networks on the Mobile Web and Website Traf!c”; Google Social Media Analysis Study

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20122009 2010 2011

conversations per day

150M

Sources: Twitter, Visible Technologies

Social Revolution: Customer Conversations Exploding

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Social Networking

Sales Forces

Call Centers

Websites

Traditional Approaches

Partners

Customer Connections

CEOs believe social will become one of the top two ways to engage customers, mainly at the expense of traditional approaches.

- IBM CEO Study 2012

”

“256%Growthover 3 years

Source: 2012 IBM Global Chief Executive Of!ce Study

Social Revolution: For CEOs, Social at the Top

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Connect with Your Customers in a Whole New Way

Connected Employees

Connected Customers

Connected Products

ConnectedPartners

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The social revolution is a trust revolution.

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What About to Your Company?

Your Customers, Employees, and Partners Are Connected

Are You and Your Company Going through a Social Revolution?

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Connect with Your Customers in a Whole New Way

Connected Employees

Connected Customers

Connected Products

ConnectedPartners

12

Have You Transformed the Way You Sell?

Your CustomerSell:Access Everything on Mobile Devices

Collaborate on Deals Create Social Customer Pro!les

Grow Sales

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Have You Transformed the Way You Service?

Your Customer

Service:Connect to Customers on Twitter, Facebook - Every Channel

Respond Immediately to CustomersConnect Service Experiences Across Channels

Delight Your Customers

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Have You Transformed the Way You Market?

Your Customer

Market:Listen and Engage Customers on Social Media

Publish and Advertise with Social Campaigns

Grow Campaign ROI

15

Have You Transformed the Way You Collaborate?

Your Customer

Collaborate:

Collaborate With Customers, Partners, & Employees

Create Branded Communities Share Posts, Files, & Feeds

Less Email, Fewer Meetings

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Have You Transformed the Way You Work?

Your Customer

Work:Align with Social Objectives

Motivate with Social RewardsImprove Employee Performance

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Have You Transformed the Way You Innovate?

Your Customer

Innovate:Build Social & Mobile Apps

Make Your Products SocialEngage Customers in New Ways

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Your Customer

Have You Transformed the Way You Innovate?

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Your Customer

Social Revolution: The New Social Front Of!ce, Where Trust Lives

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+32%Sales Productivity

+34%Customer

Satisfaction

+37%Campaign

Effectiveness

+29%Innovation

+34%Employee

Satisfaction

+31%Employee

Productivity

Your Customer

Social Revolution: Success Across Every Major Metric

Source: 2012 Third-party survey of 5,500 salesforce.com customers

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Salesforce.com Customers Growing 48% Faster

18% Growth

14% Growth15% GrowthFortune 500

Non-customers Fortune 500Customers

of Salesforce.com

15% Growth

20% Growth

21% Growth33% Growth

Annual growth averaged over 3 years.

+48%faster growth

18% Growth

Source: Salesforce.com analysis

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Your Customer

Business is Social

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