dreamforce 2012 - social bank panel
DESCRIPTION
Andrew Murrell GM of Digital and Social Marketing from Commonwealth Bank (CommBank) and Bianca Buckridee Social Media Operations Manager from Chase joined Derek Laney Director Product Marketing from Salesforce for a discussion on how banks are reacting and embracing social in their businesses. Recording will be available after post-production, drop me a line at @derektweets if you want me to let you know when it is thereTRANSCRIPT
Not Just Another Channelthe social web is the social bank
#socialbank
#socialbank
Derek Laney
Director Product MarketingSalesforce Marketing Cloud
@derektweets
Andrew Murrell
GM Digital & Social Marketing Commonwealth Bank@andrewmurrell68
Bianca Buckridee
Social Media Operations ManagerChase
@blantantlybianca
Not Just Another Channel
#socialbank
#socialbank
What brings you here?
#socialbank
Who is Chase Bank?
30M xuse Chase.com
Chase Liquid
> 18K ATMs> 5,500 Branches
… growing
1st large bank to adopt Pew’s simple disclosure
form for Chase Total Checking
1.7M x QuickDeposit
Checks / MONTH
#1 SBA lender in the US
10M xuse Chase Mobile
10Industry-leading awards for mobile banking 2010-2012
> 65Mcredit cards in circulation
$650M Supporting
communities
Highest CSATamongst the largest
Mortgage servicers – J.D. Power
Hired 18,249 service members and
veterans as part of 100,000 Jobs Mission
(June 2012)
#socialbank
Customers Want Convenience…
The year-over-year increase in active Chase
Mobile customers is nearly 45%.
Transactions total over $5.5B a month, including
QuickDepositSM, QuickPaySM, bill pay, and
transfers.
Our most active and engaged
customers use the Chase app approximately
12x / MonthThe amount of money that customers moved via mobile grew 140%
from this same time last year.
#socialbank
Who is Commbank?
#1 Online banking
#1 In the youth segment
53% of all payments
#1 & #2 itunes apps
#1 Social & Facebook
1st Real-time banking
> 6.5M customers online
> 2.0M customers on mobile
Leading contactless merchants
Relationship with 1 in 2 Australians
Leading Mobile Apps across
platforms
#1 Contactless
(5M PayPass enabled cards)
#socialbank
How are you driving this kind of change?
#socialbank
#socialbank
Who is on your ideal team of social ninjas?
photo credit:Seth W. (cc)
#socialbank
How do we scale this guy?
photo credit: chiptape (cc)
#socialbank
Who wants to catch this?
photo credit:Jurvetson (cc)
#socialbank
How do you sell your vision to get sponsorship?
photo credit:: pink purse (cc)
#socialbank
Money is emotional for everyone
photo credit:: pink purse (cc)
#socialbank
Derek Laney
Director Product MarketingSalesforce Marketing Cloud
@derektweets
Andrew Murrell
GM Digital & Social Marketing Commonwealth Bank@andrewmurrell68
Bianca Buckridee
Social Media Operations ManagerChase
@blantantlybianca
#socialbank
Don’t Miss The FinServ Campground Experience!
Social Mortgage Process • Social leads
• Personalized loan app
• Collaborative process
• Concierge banking
• Employee rewards
#socialbank
Financial Services Partner Pavilion