dreams vs reality
TRANSCRIPT
Dreams vs reality
StUDENTsAre all aboutThe now
1
#StudentSpend15
THE WORLD OF MONEY THROUGH STUDENTS’ EYES
2.EXPENSIVE BAGS/
SHOES
1.MANSIONS
3.RED
CARPET
4.FANCY FOOD/
YACHTS
7.WOMeN IN BIKINIS
6.CARS/ FERRARIS
5.JETS
8.TURNUP
4
Students relationship with cash
Money is an enabler to Greater Happiness, Success and achievement.
Past – valueless but valuable Present – Valuable but hard to come byFuture – Balling & highly valuable
Low wealth creation
Angel vs devil
If I inherited 5 million Rand
I’d Blow and Invest it
but mainly
blow it!
What is wealth?
Bill gates DJ khaled
StUDENTs Are still spending more
South African
2Than the avErage
8
Total student spending 2015
R2702 PMAnnual: 32,424
7.95%increase of
30.4 billion P.A
Potential market
10
Where
Come fromDoes the cash
statisticsParents or other family members
86%
Bursary/sponsor
15%
Part time/full time work
30%
Own business
11%
StUDENTs saveFor rainy days
3
13
R 667.29 – medical
14
Potential market share
Food and groceries R7,3 billion
Computer equipment & gadgetsR6,6 billion
Clothing & footwearR5,5 billion
Alcoholic beveragesR3,5 billion
Toiletries & cosmeticsR2,4 billion
Students revenueShopping outlets
GUYS ARE SPENDING MORE
4THAN GIRLS
Vision
What is wealth? GIRLS
SPEND? GUYS
SPEND?
30% Medical & health
13% Cigarettes & tobacco
79% Alcoholic beverages (wine, spirits, beer etc.)
58% bling & jewellery
49% Recreational and sporting equipment
22% Clothing & footwear
168% hairdressers & beauticians
18% Contraception
R2623
R2796
hairdressers & beauticians
Alcoholic beverages
bling & jewellery
Medical & health Contraception
sporting equipmentCigarettes & tobacco
Clothing & footwear
STUDENTS FROM DIFFERENT ETHNIC
5BACKGROUNDSSPEND DIFFERENTLY
19
*clothing*Software and computer games *Takeaways
Coloured
*Contraception *Music *toiletries & cosmetics
WHITE
*alcohol*PETROL*Bling
BLACK
AvErage student spending
The highestValue student
6Purchase is…
PREMIUMCLOTHING
CELLPHONE
STUDENTS ARE STILL
IN DEBT
7
24
24% of students have retail cards
Edgars 44%
Markham 22%
Truworths 20%
Mr price19
%
Woolworths 15%
STUDENT BANKING
8#StudentSpend15
26
STUDENTS ARE BANKING WITH
29% 27
% 23%
19%
17%
#StudentSpend15
27
STUDENTS WANT TO
MANAGE THEIR FINANCESLEARN HOW TO
statisticssaving 61
%investing 46
%
budgeting 54%
How loanS work
19%credit 14
%#StudentSpend15
MORE @ www.studentmarketing.co.za
#StudentSpend15
DREAMS VS REALITY
Students:• High Disposable Income• Resourceful• King of the Hustle• Instant Gratification