drive ads intro
TRANSCRIPT
DRIVE AD SOLUTIONSLocal, cost effective advertising in your market
MEDIA RATES COMPARISON
*Data Sources: Outdoor Advertising Association of America (OAAA), Wikipedia
Average CPM0
5
10
15
20
25
30
3 3.55
13 1415.5 16
19.5
26.5
Drive Ads Billboard Truck & Bus Radio Magazine Internet TV Newspaper Direct Mail
COMPARE DRIVE ADS TO OTHER AD MEDIUMS
• Vs. Stationary Outdoor Billboards- This is probably the oldest advertising medium in the world. It’s been around ever since someone put up the first sign. Mobile advertising is 4.3X more effective than static advertising – Capital Communication Corp. Stationary billboards reach the same set of commuters daily. CPM $3-$4
• Vs. Broadcast Television- Good for broadcasting a message, however, most local companies do not need the regional coverage provided by the broadcast station. One of the industries highest setup costs. CPM $6-$26
• Vs. Cable TV- Does not provide the reach needed to become effective. Technology now allows us to avoid commercials with the use of recording devices. One of the industries highest setup costs. CPM $6-$26
• Vs. Magazines and Newspapers- Print media is quickly becoming the “biggest loser” in the advertising industry. Readership is on the decline while rates increase
• Vs. Direct Mail- Junk mail, junk mail, junk mail. Most of it doesn’t even make it into the home. CPM $26-$27
• Vs. Radio- Easily tuned out. Once effective, however satellite radio, MP3 and portable listening devices are all cutting into radios ability to reach large audiences CPM $10-$16
• Vs. Internet- Internet advertising is a modern day necessity. No matter your business objectives you will need this as a base platform. High average CPM $4-$27
• Vs. Truck and Bus- Limited to specific routes. Can spend large portions of time in depots, yards, industrial spaces, parked with low visibility CPM $1-$10
DRIVE ADSUNIQUE SELLING PROPOSITION
Low CPM of approximately $3
Custom Routes maximize
impressions & target your
market
Work with our designer to
create attention grabbing wrap
ads
High effectiveness versus other
mediums
Receive monthly report with route and impression
data
Can include a direct sale call to
action
Exceptional maintenance and
cleanliness standards for your
ad
WHY DRIVE ADS BEAT TRUCK/BUS ADS
• 33%+ More drive time daily means more impressions for your ad (trucks average 6hrs. On the road per day- JB Hunt 2015)
• Eliminate time spent in undesirable areas (truck stops, truck yards, industrial spaces, low visibility parking)
• Eliminate empty drive time (travel between locations to pick up a trailer) • Bus advertisements are seen by the same commuters daily (limited audience reach)• Ads are driven only during daytime hours. No low visibility night time driving• Target specific areas that are relevant to your market and maximize impressions• Target large events to maximize impressions and target a crowd, eg sporting events, car
shows, concerts, fairs, college campuses etc.• No road/ route restrictions• Can travel to all 10 southern CA counties as desired• Twice as many impressions per vehicle – approximately 2million impressions per month, per
vehicle (4X more impressions than bus advertisements)• Lower set-up fees
The average American is exposed to over 3000 advertisements per
daySo make your advertising dollars
count
When you compare Drive Ad Solutions to any other medium the
cost savings and benefits are extraordinary
