drive now. text later. drive now. text later.. advertising concept: drive dealerships, electronics,...
TRANSCRIPT
DRIVE NOW. TEXT LATER.
Drive Now. Text Later.
Advertising Concept: Drive dealerships, electronics, insurance companies, hospitals, community businesses to an important and relevant safety campaign. While driving page views to their sites.
Audience Engagement: • Audience members make the online pledge NOT to
text and drive. • Opt-in to have their name listed on your client’s
site, Facebook page, etc. as having taken the pledge to avoid distracted driving.
Drive Now. Text Later.
Campaign Overview
Drive Thru: • September
Sell To:• 1-2 Sponsors – Category Exclusive
Potential Clients:• Auto dealers• Insurance companies• Medical centers• Cellular Carriers
Builds Database:• Identifies additional information about registrants, including age and zip code • Opted-in database members who want safe driving tips
Drive Now. Text Later.
Campaign: Drive home the point that safety is the greatest priority on the road. Join the movement. Take the pledge.
Engagement: Your business will be featured in emails promoting this very important safety campaign.
Awareness: Your logo and business information will be highlighted on our Drive Now. Text Later. pledge page, and you will receive participant names for promotion on your pages.
Incentives: Connect with drivers committed to road safety.
Results: Get opted in database members for sharing safe driving tips.
Drive Now. Text Later.
You Receive:• Your logo/link info on the Drive Now. Text Later. pledge page on our website• Your logo/link info included in emails to our database members
promoting the Drive Now. Text Later. campaign• Inclusion in on-air/in-print promotion for Drive Now. Text Later.• Links allowing promotion on your website/social media sites/emails• A list of opted-in participants for promotion on your website, emails and social media channels
You Provide:• Website/Social Media real estate in support of campaign promotion• Optional: Drive Now. Text Later. tangible incentive for participation
Promotional Value: $ _____ Your Investment: $ _____
Sponsorship Package