Tools for Orchestrating Value Chains for Sustainability in NPD Karen Janssen, Kristina Lauche, Vera Blazevic, Beant Dijkstra

Background on tool and value networks Illustration of Stichting kiEMT Interactive session with tool Gathering key insights

Introduction Dr. Ing Karen Janssen (karen.l.janssen@gmail.com)

Researcher & Developer @Radboud University and Stichting kiEMT

Prof. Dr. Kristina Lauche (k.lauche@fm.ru.nl)

Professor Organizational Design&Development @Radboud University

Dr. Vera Blazevic (v.blazevic@fm.ru.nl)

Assistant professor Marketing @Radboud University

Ing. Beant Dijkstra (dijkstra@greentechalliances.nl)

Senior consultant New Business & Innovation @Stichting kiEMT

Beingsustainable…•  Explicitly address and simultaneous integration and

balancing between economic, social and environmental aspects (Arevalo et al., 2011; Elkington et al., 2006; Valente, 2012)

•  Collaborations with a broader range of stakeholders outside

the conventional supply chain, e.g. local communities, government bodies, and NGOs (e.g. Bouman et al., 1997)

•  Different dependencies, power and control relations and therefore need for orchestration (Nambisan & Sawhney, 2011; Paquin & Howard-Grenville, 2013; Zollo et al., 2009)

Collaboration in a value network •  Sustainability can not be reached in isolation •  Organizations need to work together in a

value network A set of relatively autonomous units that can be managed independently but operate together in a framework of common principles and agreements (Peppard & Rylander, 2006; Nambisan & Sawhney, 2011)

•  Challenge to reach a “fair deal”

A fair distribution of investments and return on investments among the organizations in the value network

Scope of our research •  Development of management approaches and guidelines for orchestrating value networks •  Clarifying actions and activities to negotiate a ‘fair’ allocation of investments and return on investments •  Orchestrating practices: a set of ‘deliberate’ actions undertaken by a network orchestrator as it seeks to create value with and extract value from the network and consist of directing, influencing and coordinating (Dhanaraj and Parkhe, 2006)

Tooldevelopment•  3 years research project @ Radboud University Nijmegen

–  Subsidized by the Netherlands Enterprise agency Integrated Product Creation and Realization –  TOV: Tools for Orchestrating Value Networks for Sustainable Innovation

•  with Advisory Committee of 7 companies

Tool for Orchestrating Value Networks •  To help organizations achieve sustainable outcomes and stable relations with their

partners and stakeholders in their value network

•  Provide a structured analysis of relevant aspects that organizations need to prepare for setting up sustainable collaboration and challenges

•  Consist of a range of Questions and Tips & Tricks

•  Presents illustrations on how organizations address the complexity with illustrations from four strategic scenarios

–  Financially dominated context –  System Approach –  Industry level partnership –  Public – Private partnership

Online version

TIPS&TRICKS•  Presentashowcasetodemonstratebestprac9ces,successesorfailure->

Readmore•  Collectdocumenta9onforconvincingotherpar9es->Readmore•  Givepresenta9ontorelevantpar9es->Readmore•  Integritycheckonconfirma9onwithaudittrailbyinvolvingthirdpar9es•  Useeduca9ngprogramstocreateastateofknowledgeonsustainability•  SeGngtargetsthatrelatetosustainabilitygoalsorpolicythroughoutthe

organiza9on•  Makethetargetsopera9onal,demonstratethelinkagetodaytodaywork,

translateintotasks,driversonthespecificroleandresponsibili9esoneachrelevantorganiza9onallevelandmonitorthem

•  Implementincen9vesthatwillsupportthesustainableac9onsorgoals

For organizations, it is important to be aware of ongoing discussions and upcoming trends and expectations in the sector since those have implications of doing business, in the current market but also in the future. Influences in the domain of sustainability specifically can lead to societal pressure on the organization.. Due to the interrelated society, influences can rise from stakeholders beyond the traditional supply chain, like NGOs.

What are relevant, discussions, trends and expectations regarding sustainability in your sector? Which of these can lead to societal pressure that has an impact on the organization?

Public-Private partnership

Industry level partnership

System Approach

Financially dominated

context

www.karenjanssen.eu/tool

Collabora/onwithkiEMTatriple-helixinnova/onnetwork

30corepar*cipants 70par*cipants

130+members(startups&smallcompanies)4majorsubsidients

Public-privatetopsectorprogram'GreenTechAlliances'

VALORISATIE INNOVATIE INTERNATIONALISERING

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Activities kiEMT related to circular economy

•  Active support CE-entrepreneurs & initiatives in the trajectory ‘idea to company’

•  Research project ‘Roundabout raw materials Eastern Netherlands’ in collaboration with: VNO-NCW and Radboud Honours Academy

•  Cluster network ‘CIRCLES’ (i.d.) in collaboration with: VNO-NCW, Stichting Circulaire Economie, CleanTech Centre, Radboud Universiteit, TU Twente, HAN, Saxion, ROC Aventus, CleanTech Regio Stedendriehoek, Kennispoort Zwolle, NMF, RegioNaal Centrum Circulaire Economie en Rabobank

•  Regional development project ‘Re-disign raw materials value chains’ on behave of Interface, SolidPack & Auping, in partnership with: VNO-NCW

•  Support and deploy project ‘Tool for Orchestrating Value chains’ in collaboration with lead-partner Radboud University

Interactive session with the tool •  4 groups

•  Identify a sustainable challenge

•  Go through the list of questions

=> Reflect on the use of the tool => Reflect on the value of the tool

Keyinsights•  Reflection on the use of the tool

–  Group A –  Group B –  Group C –  Group D

•  Reflection on the value of the tool

–  Group A –  Group B –  Group C –  Group D

Nextsteps•  Valorisation project

•  Benchmarking organizations

•  Suggestions: ... ... ...

•  Further research: ... ... ...

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