drive vol. 3 issue 12 (06/22/12)

1 6/14/2012 6:11:24 PM

7-11 StoreAirportAvalanche-JournalAS Dent ShopBarnes & NobleBig LotsBigham AutomotiveBodyworks FitnessBolton’s GasBolton’s Oil ChangeBreakfast HouseBrown’s Barber ShopBuddy Holly CenterBuddy’sBuffalo Wild WingsBurger KingCaboose LiquorCast Iron SkilletChamber Of CommerceChicken ExpressChilito’s Mex. RestaurantChisum Travel CtrConference CaféCovenant Family MedicalCovenant HospitalCracker Barrel RestaurantCrickets

Dairy QueenDereksonsDiamond ShamrockDickie’s BBQDiscount TireDixie Dog Dollar TreeDouble T BookstoreDrug EmporiumDurango’s East Point MarketEinstein Bros BagelsExtrasEZ MartFast StopFat Tony’sFirehouse Grill & BarFlying JFurr’s Family DiningFuzzy’s TacoGeorge’s #2Giorgios PizzaHastingsHayes Motor CoHoliday Inn Home CaféHome Plate DinerHong Kong Buffet

HootersIHOPJ & K LaundryJack & Jill DonutsJalisco’sJosie’s KitchenKingspark Urgent CareK-MartKrispy KremeKwik Kar LubeKwik LubeKwik Mart LCULin’s BuffetLone Star Oyster BarLone Wolf CaféLowe’sLubbock Heart HospitalMahon LibraryMcbee DentistMcDonaldsMcWhorter’sMesa Verde RV ParkNothin Butt SmokesOrlandosPancake House

People’s BankPete’s Drive-InPost OfficePrecision Body WorksPremier HealthPro CutsPronto MartQuality InnRain CaféRalphs RecordsRanch HouseRed & Black Book StoreRed Roof InnRed Zone CaféRick’s Tire WrhseRip GriffinRise-N-Shine DonutsRiversmithsRosa’s CaféScott’s Car CareSonik MartSouth ZoneSouthwest LaundrymatSPC Reese CenterSPC Byron Martin CtrSpeednet

Spin Way LaundrySportclipsStarbucksStripes SubwaySugar Brown’s CoffeeSunset Station Post OfficeSutherlandsTaylorsTech CaféTiger Drive-InTriple J ChophouseTTU HSCUMC LobbyUnderwood CenterUnitedVA Outpatient ClinicValeroWash-N-Dry LaundrymatWayland BaptistWendy’sWhataburgerWoody’s Store

*Anywhere the 180 A-J Coin Operated Racks are LocatedM

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66th St66th St

Marsha Sharp FWY

82nd St

98th St

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82nd St 82nd St

Slaton Hwy

66th St

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Downtown Lubbock Detailed View

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Vol 3 Issue 12

6

3 Damron Motorcycle Co.

5 Mears Mazda Volvo

7 Pharr RVs

10 Mears Mazda Volvo

13 Camper Coaches

15 Mears Mazda Volvo

16 PioneerCover Design byCody Hutchison

Photography byMisty Setzler

Photo taken inTexas Tech University

Vehicle byPharr RVs

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11

8

Articles:

Meet Your AutoPro 6Here at Home 8How automotive technology lightens the burden on drivers’ budgets 11Preserve Vehicle Value Beyond Your Wildest Clean 11

Download drive on the Avalanche-Journal iPad app

1 6/14/2012 5:44:02 PM


1 6/14/2012 5:44:27 PM


AUTOPROm

eet you

r

Mark R.BenedictMears Mazda [email protected]

n How long have you been in the automotive industry?I have been in the business for 17 years – 11 years here at Mears.

n What is the most gratifying aspect of what you do?The best thing about the car business is seeing the big smiles when someone gets their new car. I love helping people get into a vehicle they have dreamed about owning. I also like the fun of working with a great group of sales people and the feeling of accomplishment that comes from helping so many people.

n What do you see in the future for automotive car sales with gas prices rising?I’m not sure gas prices affect Lubbock; there’s way too much agriculture here and businesses directly associated with agriculture for everyone to drive small gas mileage cars. I think people will keep their big SUVs and diesel trucks but may add a small car for quick trips around town. So I think the future is bright for dealers since there are a ton of cars with great fuel economy. But out here in West Texas, the big cars will still be needed.

n What is the most memorable car you ever sold? The first car I ever sold was to a father and son. They came in looking for a pickup for the son, and we spent a lot of time selecting a truck that the son could afford plus still be the envy of his friends. The dad loved the way we made his son feel important and that we explained everything about the whole car deal. Plus, we would be here to answer any questions or concerns after the sell. The son was so excited that we were able to get him in a nicer truck than what his dad thought they could afford.

n What is one tip you have for someone looking to buy a car?There are a lot of tips when buying a car. Most important is finding a dealership/salesperson that will be there to answer your questions before and after the sale. It only takes 30 minutes to buy a car, but most people own them for years, so make sure you will get service after the sale.

What was

that?

DRIVE JUMBLEYUNSN

MORSYT

DHIMU

ETW

The noise the boy heard during the storm.

Answer:

View issues of the magazine

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1 6/14/2012 3:57:51 PM


1 6/14/2012 5:45:20 PM


Here at HomeBuilding a relationship with your local new or pre-owned vehicle dealership can

pay big dividends both now and down the road.

Whether buying a new or a pre-owned vehicle, it is always better if you contact a car dealer close to home. Stay-ing local simplifies the buying process and makes it much more convenient. In short, buying local takes a lot of the frustration out of buying a new car, truck or SUV.

“When you buy locally, you’re buying from the people who are your friends and neighbors, the people you see in the grocery store and at church,” says Jeff Franks, Sales Manager at Brink Suzu-ki. “We want you as a repeat customer, so we’re not here to play games.”

Even in this modern age of technology and global economies, it’s important to know who you’re doing business with, says Bob Mears, General Manager of Mears Mazda Volvo. Local dealerships value, respect and appreciate your patron-age. They have a reputation within the community and will be there after the sale to ensure that you are a satisfied customer.

Pursuit of the lowest price may lure buyers out-of-town for a vehicle purchase, but area dealers caution that an advertised price which seems too good too be true often is by the time you get to the car lot.

“Lots of people are disappointed when they get to the big metro dealership only to find that the car or the great deal just isn’t there or isn’t as advertised,” says Bob. “Of course, by then they may figure that since they’ve already made the trip and spent the money to get there, they may as well go ahead and make a purchase, only to find they could have gotten the same deal or a better one right here, minus all the frustration.”

All dealers have access to the same re-bates and are able to purchase inventory at the same costs, explains David Zwia-cher, Pre-Owned Manager at Scoggin-

8 6/14/2012 5:39:28 PM


“When you buy locally, you’re buying from people who are your friends and neighbors, the people you see at the grocery store and in church.”

– Jeff Franks Sales Manager, Brink Suzuki

Dickey. He advises buyers to ask the local dealership about availability and pricing on the vehicle you’re interested in before planning that trip out of town; chances are you will be pleasantly surprised at the values you will find right here at home.

“And your local dealer can accommodate your needs,” Jeff Franks says, adding that buyers should start their research online to check out various features and price ranges then visit the local dealer. “Let us know what you’re looking for and we’ll find it.”

Remember, too, that getting the best deal isn’t always about the lowest price. Per-sonal care and service after the sale mean a lot and you lose that customer connec-tion when shopping out-of-town. Your local dealer has an incentive to keep you happy and keep you as a customer year after year. That’s not the case with a big metro dealer who only sees you once.

Establishing that relationship with a local dealership also pays benefits down the road. A good way to increase your trade-in value, for example, is by establishing a re-lationship with your car dealer. Bring your vehicle back to the dealer for service and maintenance. The more your local dealer gets to know you and your car, the more likely he is to know your vehicle is in good condition come trade-in time and that will pay off in your favor. Local customers also benefit from such dealer services as loaner cars, complimentary oil changes and service inspections, and free car washes – perks you can’t access from a dealer 350

miles away.What if this is your first vehicle purchase and you’re not sure which local dealer to visit? Chances are your family, friends and co-workers don’t know anything about dealers out-of-town, but they can offer rec-ommendations about those dealers and salespeople they’ve worked with locally.

Just like you, your local new and pre-owned dealership is a proud member of the community, with an interest in grow-ing the local economy.

“Like any local business, your local dealer-ship gives back to the community,” says Richard Adams, General Manager at Pioneer Mitsubishi. “Buying a new or used vehicle from a local dealership keeps more of your dollars in the community and sup-ports local jobs. And you can bet that your local dealer cares 100 percent about your satisfaction because after he gets your business the first time, he is going to try hard to earn your business a second time.”

Buy LocalBuying a new or used vehicle from a local

dealership keeps more of your dollars in the

community and supports local jobs. And you

can bet that your local dealer cares about your

satisfaction because after he gets your business

the first time, he is going to try hard to earn your

business a second time.”

9 6/14/2012 5:39:29 PM

1 6/14/2012 5:50:46 PM


Keeping your car clean will signifi-cantly help preserve its overall value,

according to the Car Care Council.

“Simply cleaning your vehicle not only fosters a sense of pride and accom-plishment, but it also protects your valuable vehicle investment,” said

Rich White, executive director, Car Care Council. “It’s a task that takes very little money or effort, but has

huge returns.”

Polishing your vehicle once every six months and washing it once a week

prevents the buildup of damaging chemicals and dirt that may harm the vehicle’s finish. In addition to regular

care, it is important to look for any dents, dings, scratches or cracked

glass. These problems, when left un-attended, can lead to more expensive repairs down the line. Frequent wash-ing and polishing is also the best way

to protect your car’s finish from the damaging effects of harsh ultraviolet

rays and acid rain.

It is imperative to clean your car only with products sold specifically for

cars which are specially formulated to ensure that the treatments your vehicle’s manufacturer included on

the paint finish remain intact. Using harsh detergents, like dish soap, that

are not intended for use of vehicle exteriors can damage those protec-tive layers leaving your vehicle even

more vulnerable to the elements than before you washed it.

Preserve Vehicle Value Beyond Your Wildest Clean

Care for your car, polishing every six months helps prevent damaging buildup

(ARA) To satisfy car buyers’ tastes,

automakers have been busily

developing ways to squeeze more

miles out of a gallon of gas. In ad-

dition to better engine design, an

often overlooked transformation

has led to increased fuel efficien-

cy: more and more, automakers

are replacing heavier materials

with lighter-weight plastics.

Generally known as “lightweight-

ing,” reducing a car’s weight

minimizes the load on the engine,

so it needs less fuel. Replacing

traditional materials with plastics

has contributed significantly to

lightweighting, so much so that

experts estimate plastics make up

50 percent of today’s automobiles

by volume - but only 10 percent

by weight. This progression to-

ward plastics occurred over many

decades, as cars also became

generally more reliable, safer and

better designed.

So if roughly half of today’s car

is made with plastics - where is

all this stuff? This trend is prob-

ably most readily apparent inside

the car. Other than windows and

perhaps leather seats, nearly

everything a driver or passenger

sees and touches is made with

plastics: the ceiling, visors, dash-

board, instrument panel, door

panels, carpeting, seat fabrics and

cushions, seat belts, air bags ... the

list goes on. It may be less obvious

on the exterior, but today’s bum-

pers, quarter panels, headlights,

taillights, grills, spoilers, running

boards, and some other parts are

...continued on pg 12

How automotive technology lightens the burden on drivers’ budgetsNow more than ever, car buyers are focused on fuel efficiency. At the same time, they have demonstrated no desire to sacrifice performance, safety and style.

11 6/14/2012 3:58:36 PM


...continued from pg 11

generally made with plas-

tics - or are rapidly headed

in that direction. And take

a look under the hood: a

plethora of hoses and hous-

ings are made with plastics.

Flexibility, transparency,

strength, lower weight - a

wide range of properties

led the automakers’ shift

toward plastics. And the

development of advanced

plastics with special proper-

ties - such as shatter-, heat-,

and corrosion-resistance

- is leading to even greater

inroads in vehicles. For

example, polycarbonate

plastic is emerging as an

alternative to glass. Nearly

unbreakable, this plastic

has long been used in race

cars because it’s less likely

to shatter in a crash, and

it also reduces the weight

of the car to help improve

speed. Some carmakers

today use polycarbonate

for sunroofs and other

windows to shave off un-

needed pounds.

Lightweighting, and the re-

sulting increase in fuel effi-

ciency, contributes not only

to the car owner’s bottom

line but also to a lighter

environmental footprint.

Better gas mileage saves

money at the pump, and

cutting fuel consumption

can reduce a car’s CO2 and

other greenhouse gas emis-

sions, as well as the impacts

associated with energy pro-

duction itself. Lightweight-

ing contributes significantly

to the efficiency of hybrid

and electric vehicles, too.

Some automakers are tak-

ing further steps toward

sustainability by using

recycled plastics in their

vehicles. For example, one

major automaker is recy-

cling an estimated 2 million

plastic bottles into fabric

for car upholstery. Car

designers also have begun

using plastics sourced

partially from plants, such

as the plastic foam in some

seat cushions.

With federal regulations

requiring an increase in

fuel economy to nearly 55

miles per gallon for cars

and light trucks by 2025,

automakers must continue

to seek ways to do more

with less. More technologi-

cal advancements, more

safety features, more fuel

efficiency. And less weight.

To meet these goals, many

experts predict even wider-

scale adoption of plastics in

future models - including

plastic composites in the

chassis and engine - lead-

ing to ultra-lightweight cars

with better gas mileage

and lower emissions than

ever before. That’s good

news for the car owner’s

wallet and the environ-

ment.

View

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mile

age,

and

sty

le »

» »

11 6/14/2012 3:58:39 PM


1 6/14/2012 5:51:07 PM

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drive vol. 3 issue 12 (06/22/12)

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