YOUNG GLORY 3RD BRIEF SON HUYNH

LINH NGUYEN

WHO ARE WE TALKING TO?

Workaholics.

Career-oriented guys who know nothingbut the work.

THERE’S NOTHING WRONG EXCEPT THATThey have no personal life at all.

AND they tend to drive home with fatigue.

APPROACH

Instead of telling them how dangerous driving with tiredness is, we tell them to work only 8 hours and drive with consciousness.

So, they can be home safe and sound to do other “work”.

THE IDEA

THE NIGHT IS MADE FOR “WORKING”!

Show them that there are so many other activities that will enrich their lives.

Enjoy night life so they can work better in day time.

A MOVEMENT OF 24 HOUR WORKINGWhat you’re gonna do after 6pm? The contact report, the client’s feedback, the timesheet or some other sh*t you cannot even name?

Let’s join in 24 HOUR WORKING, the movement dedicated to workaholics to work harder on other “work”.

The kind of work that makes them more productive the day after.

EXECUTION

We ask people to tweet about what they do after 6pm.

The movement can start from Celebrity, to the typical workaholics to share their “work” at night.

IT’S 9PM AND I’M STILL BUSY “WORKING”…MY BODYJACK BLACK

IT’S 8:32PM I’M BUSY “WORKING”…MY NEW STYLE!

MILEY CYCRUS

I’M “WORKING”… HER!

I’M “WORKING” MY NEW RECIPE

“CAN’T TALK NOW, STILL “WORKING” MY PARTY!”

I’M “

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OLD

AND FOR THE…

Stubborn workaholics…

We will “push” them to “work” by

- Sending them to a cool bar - Turning off their company’s air conditioner - Planning some ghost prank at their office

In the end…We want our workaholics:- To Agree: working is necessary, but working for

pleasure is even helpful.

- To Work: in the office for 8 hours, then ride home safe.

As there are a lot of interesting “work” waiting.

SO, TONIGHT, WHAT IS YOUR

#WorkAfter6

?P/S: I wish I didn’t work on this brief with fatigue!