DRIVING INNOVATION WITH

CROWDSOURCINGHarry Zhang

WHAT IS CROWD SOURCING? The process of obtaining helpful or useful ideas, services, solutions, or any other content from a large group of people.

Solutions are usually obtained from an online community instead of a traditional organization

Each contributor adds a small portion with the hope that the combination of every portion will lead to a greater overall result

PURPOSE/BENEFITS OF CROWDSOURCING Diversity of ideasEveryone comes up with a different idea

VersatilityCan divide tedious tasks by splitting it among the crowd

Can also apply to general search for information

Cost reduction

CROWDSOURCING AN INTERFACE DESIGN Increase in popularity in recent years

Gives developers a clear idea of what individuals want and helps them generate a design to satisfy as many people as possible

Recent example: Netflix crowdsourcing captions

https://gigaom.com/2012/07/30/netflix-amara-closed-captions-crowdsourcing/

SOURCE

http://www.entrepreneur.com/article/236418

http://www.entrepreneur.com/article/236179