«Kenzo»«Lacoste»«Chanel»«Hugo Boss»«Christian Dior»«Zadig & Voltaire»

«From Lolita Lempicka to Michael Kors»

«Green Summer» by Yves Rocher«Hollywood Stromboli 1950» by Parfums 137

JUNE 09

HOUSE: Issey Miyake GROUP: B.P.I.FRAGRANCE: «A Scent by Issey Miyake» LAUNCH DATE: August 2009

HOUSE: Michael Kors GROUP: Estée Lauder group FRAGRANCE: «Very Hollywood» LAUNCH DATE: 2009

HOUSE: Lolita Lempicka GROUP: Pacific Création Parfums FRAGRANCE: «Si Lolita»LAUNCH DATE: 2009

HOUSE: Dolce & Gabbana GROUP: P & G FRAGRANCE: «Anthology» LAUNCH DATE: September 2009

COMING nextHOUSE: Paris Hilton GROUP: Parlux FRAGRANCE: «Siren» LAUNCH DATE: Summer 2009

H O U S E : Ke n z o G R O U P: LV M H g r o u p F R A G R A N C E : « Ke n z o A m o u r E a u F l o r a l e » L A U N C H DAT E : M a y 2 0 0 9B OT T L E D E S I G N E R : Ka r i m Ra s h i d

IN THE Air

C O N C E P T :

T he collection Kenzo Amour is f lourishing with a new flanker “Kenzo Amour Eau Florale”. With the frangipani blossom sti l l present in the heart, the f loral note incorporates rosebud and

gardenia.Top notes have the sparkling essence of neroli and cardamom oil. Base notes are softened with white musk.The opaque bottle was designed by Karim Rashid.Olga Kurylenko is the face of the advertising campaign, photogra-phed by Patrick Guedj.

OLFACTIVE FAMILY: - Floral, White Flowers, Citrus, Musky.

H O U S E : L a c o s t eG R O U P: P & G p r e s t i g e p r o d u c t s F R A G R A N C E : « L a c o s t e C h a l l e n g e » L A U N C H DAT E : M a y 2 0 0 9

IN THE Air

C O N C E P T :

OLFACTIVE FAMILY: - Fougere, Fruity, Woody.

C reated to pay tr ibute to René Lacoste, this new eau de toilette takes its cue from the famous musketeer with the slogan “just play ”!

Olfactively, Challenge opens on notes of tangerine and lemon with a hint of bergamot, whereas the more aromatic heart hides ginger, lavender and purple leaves. Base notes feature teak and ebony wood.The bottle evokes the handle of a tennis racquet with a black “soft touch” cap. The advertising campaign is fronted by the actor Hayden Christensen, known for his role of Hanakin Skywalker in the cult movie Starwars.

H O U S E : C h a n e lG R O U P: C h a n e l S A F R A G R A N C E : « C r i s t a l l e E a u Ve r t e » L A U N C H DAT E : A p r i l 2 0 0 9B OT T L E D E S I G N E R : J a c q u e s H e l l e u

IN THE Air

C O N C E P T :

OLFACTIVE FAMILY: - Floral, Citrus, Musky.

F rench luxury brand Chanel is adding a f irst f lanker, as successor of Cristalle, the first fragrance after the Gabrielle Chanel era. Cristalle, originally launched in 1974, is

a Henri Robert creation. The new edition is a Jacques Polge in-house perfumer view, on a magnolia f lower accord, married to other white f lowers, such as jasmine, with honeysuckle, neroli , and citrus notes. For l ightness, the white f lowers are surrounded by bergamot and lemon.The typical Chanel bottle boasting a pale green juice, is capped with a modern white top.

H O U S E : H u g o B o s sG R O U P: P & G p r e s t i g e p r o d u c t s F R A G R A N C E : « B o s s W h i t e E d i t i o n » L A U N C H DAT E : M a y 2 0 0 9B OT T L E D E S I G N E R : C h r i s L e v i n e L u t z H e r m a n n ( Pe t e r S c h m i d t G r o u p ) S i m o n H i l l

IN THE Air

C O N C E P T : OLFACTIVE FAMILY: - Woody, Aromatic, Citrus, Spicy.

T he latest creation in the collection «Boss in motion» by Hugo Boss, «White edit ion» opens with scents of ruby orange. This fragrance is a r ich and powerful combination of musks and woods. Top notes are

strongly marked by ruby orange. The heart notes, musk, cinnamon, saffron and black pepper create a sensual harmony. The base note is composed of vetiver, reinforcing the masculine woody character. The bottle remains fai-thful to the spherical design of the Boss in Motion collection but this t ime in white, reflecting the clean and fresh blend of the fragrance. The advertising campaign seeks to capture the spir i t of perfume; carefree, optimistic and spontaneous. Tyson Ritter, singer and bass guitarist with the group “All-American Rejects”, embodies that man. This perfume closes the «Boss in motion» collection begun in 2002, with an eponymous scent, spherical in shape and with a matt-white f inish.

IN THE Air

C O N C E P T :

H O U S E : C h r i s t i a n D i o rG R O U P: LV M HF R A G R A N C E : « E s c a l e à Po n d i c h é r y »L A U N C H DAT E : M a y 2 0 0 9B OT T L E D E S I G N E R : D i o r S t u d i o

D ior is to fol low up last year ’s Escale a Portofino, with Escale à Pondichéry, named after an ex-French Colony in India.

The perfumer François Demachy was inspired by this place to create this new Eau thus adding to enrich the collection and invit ing us on yet another journey…The treasures of India are revealed in this olfactive translation in the spir i t of cologne:Intense black tea extract, jasmine sambac, cardamom essence and mysore sandalwood are enwrapped in a fresh and l ight signature that harmonizes with sophistication.The same classic bottle signs all the fragrances in the escales collection.

OLFACTIVE FAMILY: - Citrus, Woody, Spicy, Aquatic, Tea.

IN THE Air

C O N C E P T :

OLFACTIVE FAMILY: - Floral, Fruity, Citrus.

T he French ready-to-wear l ine Zadig et Voltaire rel ies on the originality of i ts f i rst ever perfume. Created in collabora-tion with niche house Le Labo, this perfume entit led «Tome

I - La Pureté» is dist inctive in that it is intended for both men and women. The white bottle symbolises the purity of the fallen angel, presented in a very original white book pack recall ing the l i terary references of the brand.The perfume is described by Thierry Gil l ier, creator of the brand as « spir i tual, wrapping the heart and soul in a delightful and innocent whirl . »The perfume is built around patchouli oi l and a milky blend thus the name Patchoulait. It tel ls a story of musk, amber and orange blossom and sweet faceted almonds.

H O U S E : Z a d i g & Vo l t a i r e F R A G R A N C E : «TO M E 1 L a Pu r e t é » L A U N C H DAT E : A p r i l 2 0 0 9

NEW WINS dromH O U S E : Y v e s Ro c h e r G R O U P: Y v e s Ro c h e r F R A G R A N C E : « G r e e n S u m m e r » L A U N C H DAT E : M a y 2 0 0 9 B OT T L E D E S I G N E R : Va l é r i e B e r n a r d D e s i g n Y V E S R O C H E R P R E S S A G E N T: S é v e r i n e B o ko b z a

C O N C E P T :

OLFACTIVE FAMILY : - Fruity, Floral, Musky

Philippe Romano

- Paris

T his Eau de Toilette plunges us into the exuberance of summer fantasies. An ultra refreshing fruited fragrance, Green Sum-mer is a genuine breath of nature with a note of optimism. This

perfume evokes a luxuriant jungle through the tangy and sparkling tones of fruit ( juicy mango, green l ime, clementine, orange) in the top and the intoxicating aroma of exotic f lowers such as hibiscus in the heart…

NEW WINS drom

C O N C E P T :

H O U S E : Pa r f u m 1 3 7 F R A G R A N C E : « H o l l y w o o d S t r o m b o l i 1 9 5 0 »L A U N C H DAT E : M a y 2 0 0 9

Parfum 137 is a story, 3 essences alone or blended together for 7 fragrance possibil i t ies.

What i f wearing a perfume became a game? It all began in August 1950. Betty, a descendant of Second Empire perfumer Akimoff sets off to conquer Hollywood. Inspired by its opulence, she starts to create fragrances for Hollywood actresses. But the stunning Betty and her talent soon attract the attention of mobster Jack.D. who runs a Las Vegas numbers racket…

The perfumer Corinne Cachen was invited to revisit the Betty story: a tr ibute to women ready to experience an adventure in fragrance steeped in suspense, glamour, and mystery…

OLFACTIVE FAMILY: - Spearmint.- Immortelle.- Myrte.

Corinne Cachen

- Paris

BRAND cultureTHE FIRST GROUP EVER TO COMBINE PERFUME LICENSES

by Thibault Leriche

- Paris

1964 : L’Oréal acquired the Lancôme brand. Simultaneously, the designer Guy Laroche entrusted the brand with a l icensing agreement, a f irst for that t ime, to create perfumes. A fter came Cacharel, Ralph Lauren, Paloma Picasso, Giorgio Armani and more recently Diesel, Viktor & Rolf and Maison Martin Margiela.

With all of these brands grouped together under the same roof, L’Oréal formed the f irst-ever group of perfume brands, a new legal structure for that t ime invented by L’Oréal and which is today managed under the Luxury Products division.

L’Oréal global account manager

BRAND culture In 1969 Lancôme launched Ô, the f irst “Eau Fraîche” perfume making that daily habit of perfuming synonymous with freshness and well-being. The same occurred in 1978 when Cacharel launched Anaïs Anaïs, the f irst perfume for young gir ls in their prime.

MAKING PERFUME ACCESSIBLE

Also in 1978, Lancôme invented the notion of «Flanker» with Magie Noire, reinterpreting Magie, a magnificent f loral aldehydic fragrance created in 1950.1982: the f lanker turned masculine with Drakkar Noir by Guy Laroche, reviving Drakkar, the f irst perfume for men launched by the brand 10 years before.

THE BIRTH OF FLANKERS

Hypnôse by Lancôme launched in 2005 reinterprets the Magie twisted bottle shape.Fidji by Guy Laroche launched in 1966 recalls the shape of the perfume bottle Tropiques, the f irst perfume by Lancôme created in 1935. Lancôme also launched Tré-sor (1) in 1990, mirroring that already magnificent eponymous perfume (2) launched in 1952.

ROOTS AS A SOURCE OF INSPIRATION

Acqua di Gio by Armani (3), has been influencing the masculine freshness for men since 1996, in 1990 Trésor intensif ied the Lancôme rose note with a fruity one. Two in one in 1978: Polo by Ralph Lauren (4) in the United States and Anaïs Anaïs by Cacharel (5). The f irst White f lowers expressed in l ight and airy tones, continue to be all-t ime favourites today.

SOME SIGNIFICANT OLFACTIVE SIGNATURES

«Hyp

nôse

» by l

ancô

me

(2)

«Dra

kkar

» by G

. Lar

oche

«Dra

kkar

Noir

» by G

. Lar

oche

«Mag

ie» by

lanc

ôme

«Trop

iques

» by l

ancô

me

«Fidj

i» by

G. L

aroc

he

«Mag

ie No

ire» b

y lan

côme

«Mag

ie» by

lanc

ôme«Ô

» by l

ancô

me

(1)

(3) (4) (5)