drowning under the loyalty wave
DESCRIPTION
This is my presentation the The Incentive Show in Australia. It highlights some consumer insights into the Loyalty and Rewards Market and some tips from Perkler.com about how brands should engage with consumers through their loyalty programs.TRANSCRIPT
Drowning Under the Loyalty Wave
A consumer perspective
Justin Barrie CMO0423 302 814
Too many cards…
…too little time.
The Reality of the Wallet
•82% said they were members of programs
•Females could recall 5 cards
•Males could recall 3 cards
•31% said they used them regularly
The Redemption Gap
•56% said they saved less than $100 per year
•15% of women said they carefully scheduled their purchases based on loyalty offers
•55% of men said they rarely redeemed
•97% said they would use them more if it was easier to earn rewards
The Redemption Positives•The three main areas of redemption identified were retail discounts (54%), petrol (48%) and coffee (39%)
•75% of respondent identified having a supermarket card
•68% were more likely to redeem points more now as a result of the economic climate
•5% thought they saved over $500 (or a significant benefit) a year be being active
The Perkler Experience•Over 250,000 page views in three weeks
•Average of 15 loyalty cards per virtual wallet (over 30,000 individual cards overall)
•68% of members female with an average age of 40 (male average 43)
•Highest rating segment on our appearance on A Current Affair
Tricks to engage consumers!
Tricks to engage consumers•Find out what they like and where they are
•Link loyalty to the point of purchase
•Offer tailored rewards and instant benefits
•Support physical retail locations with digital tools
•Tap into social media communities
