drupagora 2014 - introduction a drupal et positionnement face aux competiteurs
DESCRIPTION
+35 years ago… Free / Open 1980 GNU project 1980 Open source Mvt 1983 GNU : Linux 1985 FSF 1989 Version 1 of GPL 1991 GNU/Linux 1998 Open Source Initiative 2000 Dorp/Drop 2001 Drupal ... They're changed the world : - Richard stallman - Linus Torvalds - Dries buytaert The content challenge • Legacy systems aren’t architected for content re-use • Today’s experience requirements are seamless across devices and channels • This requires more efficient data modeling and content creation solutions Drupal and Competitors - Other Open source solutions : eZ systems, Typo3, Joomla, wordpress... - Propietary solutions like : Adobe, Oracle, Sitecore, ... Drupal & Acquia best Open source solution #1 Open Source Model #2 Biggest Community #3 Analysis & reports positioning #4 Support and ecosystem #5 Project size Drupal & Acquia best WEM solution #1 Analysis & report #2 Costs #3 Support et ecosystem #4 Perennity/ References #5 Flexibility / Integration Digital transformation is real - Organizations are reinventing business models, putting digital at the center of their business. - Organizations are seeking new technology that supports this transformative vision. - Drupal is the platform to support digital transformation both today and in the future. Drupal is the platform to support digital transformation both today and in the future.TRANSCRIPT
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Cyril Reinhard EMEA Product Marketing Director @cyrilCR, [email protected]
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The Digital World is going faster…
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We’r in the Age of the Customer
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1989 Version 1 of GPL
Yesterday, +35 years ago… Free / Open1980 Xerox
1980 GNU project
1983 GNU : Linux 1985 FSF
Before 1980
1991 GNU/Linux
1998 Open Source Initiative
1980 Open source Mvt
FOSS Free Open Source Solutions
2000 Dorp/Drop
2001 Drupal
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Free as in Freedom !• Freedom 0: The freedom to run the program for any purpose.• Freedom 1: The freedom to study how the program works,
and change it to make it do what you wish.• Freedom 2: The freedom to redistribute copies so you can
help your neighbor.• Freedom 3: The freedom to improve the program, and
release your improvements (and modified versions in general) to the public, so that the whole community benefits.
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100% free Drupal began and still lives as a 100% free and open source community
project. Drupal is fully customizable, no vendor lock-in.
34,000+code contributors worldwide
2% of the web
1m+ users on Drupal.org
Drupal and Open Source
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A little that grew, Form Drop to Drupal
1990 Internet
1995 Amazon
2004 Facebook
1998 Google Search
2006 Twitter
2008 Spotify
2011 Google+
2003 Skype iTunes
2005 YouTube
2009 GoogleDoc
2001 Wikipedia
2010 Instagram
2007 Kindle
2007 iPhone
2006 HTC
Samsung
2001/2 Nokia, Sagem
2008 Blackberry Android
2010 Windows Phone
2001 Notion Tablette
MS
fin 2009 iPad
2001 iPod
2004 iPod mini
2002 Meetic
2001 Vente-‐privee
2007 Zynga
2011 EyeEm
2009 Foursquare
2008 DropBox
2010 Pinterest
2003 Linkedin
2007 Acquia
2000 Drupal
2011 Drupal 7
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Now & Tomorrow : Digital World is going faster and faster…
SOCIAL NETWORKSMARTPHONE
TABLET
INTERNET
PAAS/SAASCONNECTED TV
RADIO
GAME CONSOLE
By PatrickSmithPhotography
CLOUD
SMART WATCH
GAMIFICATION
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In 2020, 50 billions
Of connected devices (Orange sources)
By PatrickSmithPhotography
The World change…
BE AGILE : We are in connected world…
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BE MOBILE : Think Mobile First and build cross-canal experiences
▪ Flickr : By heαrtbreaker
In 2014, most of Internet access come from Mobile devices
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Great !I like that, I recommend you……
I like the FranceTV Tour de France Multi-cast
The support is bad !
Too bad ! .
Oh this product is fatastic !!.
Woah !
The user is a “ConsumActor”
+1.7b people are using Social Network
BE SOCIAL : Users are your best brand Ambassadors !
Fantastic!
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77%+ of the Web sites are not using Personalization !
BE PERSONALIZED : People want to be the “one” !
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Deliver The right content
To The right
user
on The right channel
at The right
time
“Omnipresent / Omnichannel” all is question of Personalization
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User Generated Content
SEO
Analytics Marketing Automation
Personalization Multi-channel
Rich Media
CRM
… so best digital experience combine content, community and Commerce...
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Drupal allows you to build your Digital Platform
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Drupal is an open source tool for
managing digital experiences
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Why do tech teams choose Drupal?
The cleanest data modeling you’ll ever meet12 Rapid prototyping and release
3 Re-usable configuration & features
4 Security and control
5 A global talent and support ecosystem
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The cleanest data modeling you’ll ever meet
1
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The content challenge• Legacy systems aren’t architected
for content re-use
• Today’s experience requirements are seamless across devices and channels
• This requires more efficient data modeling and content creation solutions
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Proprietary system content approach
Structure-first Front Page Full Page
example.com
Your mental site map
news
about
sports
masthead
politics
contact
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Drupal’s approach: Content-first
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Drupal’s approach: Content-first
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Drupal’s approach: Content-first
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Drupal’s approach: Content-first
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Drupal’s approach: Content-first
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Write once, use anywhere
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Displayed anywhere, any wayResponsive out-of-the box, but flexible enough to also create mobile apps
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Standardized platform for all brand sites NBC Entertainment and sport. 34M PVs 24 hours.34M
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MOBILE FIRST
Over 77 iOS, Android, and Windows Mobile apps built on the NY MTA real-time data platform, powered by Drupal and Acquia
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What does this mean?
Boundless Content • Drupal content is atomized for
re-use
• This helps you architect for the future of experience delivery
• Drupal’s data model supports delivering experiences to today’s and tomorrow’s digital consumers
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Rapid prototyping and release
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Assembling digital experiencesNodes
Title Author
Published
Content Type
Image Title Description
Rights Owner
Title Author
Link
Fields Views
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With Drupal you assemble
Drupal core Contributed Modules
Distributions
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Start near the finish line: Modules
COMMERCE Drupal Commerce Ubercart Amazon Pay Recurly BitPay
SOCIAL INTEGRATION Share This Facebook OAuth Twitter Google Plus One Button Flickr
MARKETING INTEGRATION Acquia Lift Connector Salesforce Suite Convio Integration Google Analytics
MULTIMEDIA Media Embedded Media Field FileField Sources Views Slideshow
PUBLISHING Pathauto WYSIWYG Webform Panels Metatag Internationalization
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Start near the finish line: Distributions
Distributions
Core APIs
Admin Backend
Data Model Permissions
Commerce Kickstart (Drupal for Online Business)
Contrib WYSIWYG
Media Salesforce integration
Views Webform
Drupal Commerce Organic Groups
Open Atrium (Drupal for Collaborative
Teams)
Drupal Commons (Drupal for Online
Communities)
OpenPublish (Drupal for Online News)
OpenPublic (Drupal for Governments)
Open Outreach (Drupal for Non-Profts)
ELMS (Drupal for Schools)
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Pfizer: 30% faster time-to-market
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Unique digital experiences built on a common Drupal platform – empower store managers to localize each store site340
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Timex 2012These are our products !
Timex 2013This is your life.
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Timex in 2013: “This is your life.”
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Drupal reduces complexity
Why Drupal? Open, flexible architecture
Supports wide range of site types Repeatable deployment patterns
Enables effective shared services model between IT & marketing
Community sites
Product sites
Corporate site
Other sites
Marketing microsites[ External Websites ]
8 9
7 6
14
5
15
1
13
2
4 3
10 11 12
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Which leads enterprises to standardizeCompany Initial Drupal Sites Platform Standard
Chapstick.comAdvil.com
Robitussin.com80+ other brand and mobile sites
Drupal selected as Web CMS standard for Pfizer Consumer division
NBC.comMSNBC.com
NBCOlympics.com22 Brands in Total
Drupal selected as the standard on the NBCU Publisher 7 Platform, Acquia Elite
Support and Cloud used for all Drupal sites
NASCAR Driver Gauge siteCNN GO Asia
PGA.comNCAA.comNBC.com
Drupal is standard for all brand properties, except CNN.com
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Global talent and support ecosystem
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Based on a pace of innovation from a 34,000+ strong developer community
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Train
Develop
Integrate
Design
Launch
Support &Iterate
Supported by a global commercial community that mitigates risk and ensures success.
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Drupal /vs/ Competitors
Drupal & Acquia best Open source solution #1 Open Source Model #2 Biggest Community #3 Analysis & reports positioning #4 Support and ecosystem #5 Project size
Drupal & Acquia best WEM solution #1 Analysis & report #2 Costs #3 Support et ecosystem #4 Perennity/ References #5 Flexibility / Integration
Why Drupal is the best solution to build your Digital Platform !
①Why Drupal is better the leader of WCM Open Source Solutions?
5 reasons why Drupal is the best Open Source WCM Solution
#1 Open Source Model #2 Community Size #3 Analysis & reports positionning #4 Support and ecosystem #5 Project size
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#1 – Open Source Model
Totally Open
Free distribution
Community
© tu-8 - fotolia.com
Open SaaS
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#2 – Community size / Activities
✓1 Million+ members
✓30 000+ developers
✓25 000+ Modules
✓Worldwide resources
© Song Heming - fotolia.com
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#3 – Analysis & reports
Gartner - Magic Quadrant
Forrester Wave
Smile – CMS white Paper
© Daniel Ernst - fotolia.com
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#4 – Support and Ecosystem
Support 24/7Worldwilde Support
Consulting and Expertise
Largest Partner ecosystem
Hosting / Cloud
© twobee - fotolia.com
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#5 - Project size
✓Enterprise project (size)
✓Enterprise references
✓Digital plateform
✓content, community, commerce
②Objectively, Why Drupal is better than software solution to build your Digital Experience plateform ?
5 reasons why Drupal is better than all software solutions to build your Digital Experience platform ?
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#1 Analysis & report
#2 Costs
#3 Support et ecosystem
#4 References
#5 Integration
3
#1 – Analysis & reports
5
#2 - Cost
Ownership cost
Integration cost
Extension Cost
AGILE
600+ websites 60% reduction in cost 30% faster time to market
500+ Warner Music Group artist websites, 3 site templates, total creative freedom
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#3 – Support and ecosystem
Community
Support 24/7, Worldwide
Technical Account Manager
Professional Services
Dedicated Cloud
460M Hits to grammy.comon night of award show
Standardized platform for all brand sites NBC Entertainment and sport. 80M PVs 24 hours.80M
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#4 - References
Enterprise
Solution / Open Source
References Worldwilde
No lock-in
© pict rider - fotolia.com
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#5 – Flexibility and Integration
Agility
Flexibility
Evolutivity
© MAXFX - fotolia.com
In this world where everything is accelerating, where everything goes faster!
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Digital transformation is real
• Organizations are reinventing business models, putting digital at the center of their business.
• Organizations are seeking new technology that supports this transformative vision.
• Drupal is the platform to support digital transformation both today and in the future.
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Conclusion : Digital transformation is real
Drupal is the platform to support digital transformation both today and in the
future.