drupal for digital publishing.pptx
TRANSCRIPT
UniMity Solutions Pvt. Ltd.3, 5th Floor, "Kasi Arcade" 116, Thyagaraya
Road, T.Nagar, Chennai 600017 India, Phone: (91- 44) 43923800
www.unimitysolutions.com
Drupal for Digital Publishing
A technology which enables to deliver right content to right person at right time
- On the right device
Key Requirements of Digital Publishing❖Multi platform Strategy❖Single Unified Workflow for
content❖Content Management❖Contemporary Design❖Reader Engagement Features❖Editor Features❖Ecommerce & Ad Management❖Newsletters, News Feeds, SM
Integration❖Alerts & Notifications❖Site Analytics❖ Infrastructure & Hosting❖Other Features
-Personalization -Citizen Journalism
Why Drupal?
Enterprise-class architecture that supports
Contemporary DesignAgile DevelopmentStandards CompliancePerformance & ScalabilityExtendibilitySecurity considerations
Design - Contemporary, Responsive Design
Contemporary DesignBest of class UI/ UXConsistent Colours, FontsIntuitive LayoutEase of Access and Task Orientation
Responsive DesignMulti Device SupportDevice Optimized Functionalities
Multilingual Capabilities
Reader InteractivityCommentsSharing Content
StickinessPolls and Contests
Interactive Data Presentation
Info-graphicsInteractive Tools like QR Code Integration
Reader RecognitionLeaderboards Badges
Reader Engagement Features
Content CreationPowerful content creation Interfaces (WYSIWYG editor)Comprehensive Content Architecture/ Taxonomy
Content ManagementContent Publish Workflow Content Promotions and Sequencing
Manage SpecialsSpecial PagesBanners and Special Links
Editor Features- Content Publishing Workflow &
Editorial Dashboard
Manage page layoutAdd new blocksReposition blocksSelect content for the blocks etc.Select Sections from Pre-Defined Templates
Drag & Drop InterfaceQuick PreviewUseful for creating new Specials Pages
Editor Features- Dynamic Layout Management
Editors/ Administrators can
Define and Manage Subscription PacksDefine Discounts and OffersView Reports
Pay Wall with Multi-stage access control
Pay per ViewSubscribe for accessPay for Download
Online Payment Collection
Ecommerce- Subscriptions & Paywall
Management
Interface Provisions for Managing Ads
Flexible Ad Real EstateOnline Ads Booking ProvisionAd Server
Serve Ads from a Central Server
Ad TrackingClicks & ImpressionsExpiry
Support for Other Types of AdsContextual AdSense AdsPay-per-click AdsPersonalized Ads Targeted Ads
Ecommerce - Ad Management
Ecommerce- Classifieds & Content
ServicesClassifieds and Listings
Localized listing of services and facilities Tagging and Listing of Ads Intuitive Ad Search
Online Ad BookingsAd Submission workflow integrated with payment
Online Interactions between Buyer/ Seller etc.
NewslettersSubscribe to NewslettersCompose newsletters by selecting content, for Editors
News FeedsDefine Outbound RSS Feeds for applicable content channels
Social Media IntegrationSocial Login Social Share
Newsletters, News Feeds, SM Integration
Workflow Related Content Approval/ Publish AlertsNewsletter Sent NotificationsNew Comment/ Post for Moderation AlertsCompetition Close Date Alerts
Event RelatedServer Monitor AlertsAlerts Defined in Analytics - Peak in Traffic, Page Views Threshold Based Alerts
Alerts & Notifications
Helps Understand Readers’Behavior patternsNavigation patternsInterests
Feedback for Other Strategies
Data CaptureThird Party Tools (or) Custom engine used to Capture User ActivitiesReports generated using the Captured Data
Technology & Business Processes- Site Analytics
Web Server(Public Access)
Slave DB
Web Server(Editorial Access)
Web Server(Public Access)
Internet
Load Balancer
Memcache
Master DBReplication
Varnish Varnish
Firewall
VPN / Intranet
WritesReads
Solr Search
High AvailabilityCloud Hosting24X7 Monitoring Planned Failover
High ScalabilityContent Distribution NetworkMulti-level CachingEfficient and Optimized Server Architecture
Technology & Business Processes- Infrastructure & Hosting
Promote Citizen Journalism
Empanel reader championsSupport in posting of content
Regulate content through Citizen Journalism
Define least intrusive Guidelines, Automated Workflow whilst maintaining Credibility
Other Features - Citizen Reporter Management
Present/ prompt users with content that are adapted to the userCapture user History to form the input for personalizationExplicit Personalization
Collected user preference based Presentation
Implicit PersonalizationPresentation based on the behavior patterns of that user/ user group.
Some FeaturesRecommended ContentTargeted AdsRelated ArticlesUser Dashboard
Other Features - Personalization
Thank You!