dsm hug - video marketing w/ wistia
DESCRIPTION
Kristen Craft with Wistia joined us for our latest HUG meeting to discuss how to get started with Video Marketing in your business.TRANSCRIPT
Des Moines HubSpot User GroupSparkReaction + Wistia:
Video Marketing
Brian Wajda
SparkReaction
Kristen CraftWistia
Video hosting and analytics
Why use video?
@wistia
@wistia
Reason #1
@wistia
Reason #2
Amazing for commodities like soap and razor blades.
Less amazing for non-commodities like software and services.
@wistia
MagicTricks.com
@wistia
WiseGrass Lawn Care
Old way of thinking.
New way of thinking.
Video Goals?
Understanding your product
better.
@wistia
@wistia
Relating to you as
actual humans.
@wistia
@wistia
MixerDirect.com
Connectivity andeagerness to
share.
@wistia
@wistia
Moz!
Add personality to something
dry.
@wistia
Surveys can feelmundane and cold.
@wistia
How?
@wistia
Startsmall.
@wistia
“Low-Risk Video”
•For a smaller audience•For a more forgiving
audience•Not front & center on
your site@wistia
FAQ answers in video format
FAQ answers in video format
FAQ answers in video format
Other “low-risk” ways to get
started
Add a human face to a webinar.
Add a human face to a webinar.
Explain a workflow in a support or documentation video.
Add a human face to a webinar.
Explain a workflow in a support or documentation video.
Add a video to a blog post.
Add a human face to a webinar.
Explain a workflow in a support or documentation video.
Add a video to a blog post.
Announce a new feature.
Important to-dos—
1.Invest in good lighting:
Important to-dos—
1.Invest in good lighting2.Script before you shoot
Important to-dos—
1.Invest in good lighting2.Script before you shoot3.Use the camera you have:
Important to-dos—
1.Invest in good lighting2.Script before you shoot3.Use the camera you have4.Pay attention to analytics
Important to-dos—
1.Invest in good lighting2.Script before you shoot3.Use the camera you have4.Pay attention to analytics5.Stay under 90 seconds
wistia.com/learning
Helpful Resources
Video Marketing: It’s Time! http://blog.sparkreaction.com/video-marketing-its-time
HubSpot + Wistia Integration:http://knowledge.hubspot.com/how-to-integrate-hubspot-and-wistia
Wistia Learning center: http://wistia.com/learning
HubSpot blog post on getting started: http://blog.hubspot.com/marketing/how-to-make-a-video-ht
@SparkReaction @wistia
@brianjoelwajda
@thecrafty