Introduction - debalina

About Company

About Products

Project Objective

Project Motivation

Scope and Limitations

Methodology

Primary Research

Secondary Research

Indian Nutrela Market Overview

Nutrela Soya Chunks

Nutrela Oil

Nutrela Distribution Channel Analysis -divya

Distributorship how is he added deposit of amount

Distributor Profile

Product lines handled (tenure for each line)

Turnover for each line

Markets serviced

Mode of Operation - B2B only

Investment in stocks

SKUs

Oil types , how much of each is sold, turnover from each , margin on each

Soya chuck -

Other business interest/Future Plans

Distribution Structure

History

Distributor Framework

Location of factory/production unit

C&F/warehouse from where stocks are despatched

Product range, pricing, margins. Product attributes--- Purpose/shelf-life/storage guidelines

Number of times stocks despatched per month ( flexible/defined??)

Turnover by product ; Margin % by product

Financial and other Support from company for local promotion/activity or towards manpower or any other operating expense

Seasonality?

Distributor Channel Terms - jagati

Payment Terms: Payment to company.

Payment process ( Cheque/RTGS/DD??)

Channel Partners

Credit Policy

Damage Policy

Distribution Infrastructure

WarehouseSpace/ Cost per Sft/ Quantity that can be stored in say 100 sft. Effective cost perunit

Redistribution units ( Van/tricycle etc)

Manpower

i. Sales

ii. Delivery

iii. Collection

iv. Accounts/admin

Office infra

i. ACs

ii. PCs

iii. Furniture

Office Operations cost

i. Rent

ii. Electricity

iii. Communication

iv. Stationery

One time cost under above/related cost

Recurring Cost under each/related head

Market operation - ayush

Order booking or ready stock ( immediate spot delivery)

Number of retailers by outlet type/classification

Indicative sales dispersion across different outlet type/class

Market coverage servicing frequency and process backward from warehouse and forward to retailers

Market O/S by type of retailer

Market development

Schemes

Incentive

Offers

Activity---- events/programs

At all levels--- retailer/counter salesman/Distributor sales executive

Customer segments

B2B Sales

Sales dispersion within B2C, B2B with break-up N/A

Expected category/brand growth

Nutrela Distributor Data Analysis

Summary of data/information collected --- Distribution process and policies, Medical detailing process/KPIs

Analysis of data--- Income, expense, investment in stock, Market credit value, capex, total investment,ROI

Competitive benchmarking

Learnings and Recommendations

Key insights/learning on distribution policies/processes/systems/market development

Questionnaire