dublin web summit 2011 - email for sales and marketing
DESCRIPTION
Talk from Alan O'Rourke (http://www.toddle.com/ at the Dublin Web Summit / Techstars Startup Bootcamp Seminar.Automate email for sales and marketing.TRANSCRIPT
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Automating Sales & Marketing
@AlanORourke
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Email Is DEAD!
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@AlanORourke
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@AlanORourke
Per Subscriber
Email ROI =
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Capture Subscribers EVERYWHERE
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01.
@AlanORourke
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@AlanORourke
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@AlanORourke
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Tell Subscribers you are NOT DEAD
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02.
@AlanORourke
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Short & sweet
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Ask Subscribers to BUY STUFF
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03.
@AlanORourke
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@AlanORourke
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@AlanORourke
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@AlanORourke
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@AlanORourke
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@AlanORourke
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@AlanORourke
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@AlanORourke
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@AlanORourke
€10Cost
€1000Income
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Econsultancy
survey in early 2011 placed email ROI second, just behind organic SEO
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@AlanORourke
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Stalk your Subscribers
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04.
@AlanORourke
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Automate
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05.
@AlanORourke
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@AlanORourke
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Remarketing
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06.
@AlanORourke
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87% of consumers abandon carts
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@AlanORourke
…75% say they will return to complete the purchase
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Source: Silverpop
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Download & Print www.toddle.com/stuff
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Alan O’Rourke
@alanorourke
www.linkedin.com/in/spoiltchild
Toddle.com/stuff
www.facebook.com/ORourke.Alan