duss project jiyeon, seoyoung, mateo & k.k. p&s innovation group #7
TRANSCRIPT
DUSS Project
Jiyeon, Seoyoung, Mateo & K.K.
P&S INNOVATIONGroup #7
Table of Contents
• Problem Definition• Problem Analysis• System Development• Product Development• Conclusion
What would be discussed
P&S INNOVATIONGroup #7
Problem Definition
Problem DefinitionHeadlines – Death of Seniors living alone
(source : MK News, Newsen, Seoul News, Herald Economics )P&S INNOVATION
Group #7
Problem Definition
• Urgent emergency, especially in the health aspects, might occur to the seniors who live alone.
• It is often difficult for the offspring to get notified of their parent’s urgent situation.
What are the main problems?
P&S INNOVATIONGroup #7
Problem Analysis
Problem Analysis
Korea’s Demographic StructureHousehold distribution of se-niors(65~)
0~14
15~64
65~
Living alone
1. Increase in the number of solitary seniors
(source : Statistics Korea ) (source : Statistics Korea )
P&S INNOVATIONGroup #7
Problem Analysis
Interview What offspring wish to give
to eldery parents in the Parents' Day
HEALTHPRODUCT & FOOD52.4
TRAVEL 14.8
PERFORMANCETICKET
10
FLOWERS7
2. Offspring’s concerns for their parents’ health (Target Customers)
S (47), Seoul resident, working in department store,Living with her husband and 2 children
“ As my mom lives alone in the coun-tryside and she’s getting older and older. She has high blood pressure and she once experienced a really danger-ous situation. Of course, I know I should be responsible for her health, but my current situation just doesn’t al-low me to be fully responsible since I’m working. Besides she refuses to live in Seoul, so I have huge concerns “
BEAUTY PRODUCT14.4
(source : Interpark )
P&S INNOVATIONGroup #7
Problem Analysis3. Solitary Seniors’ concerns related to health issue (Target Users)
Solitary Seniors’ main concerns(65~)
HEALTH ISSUE37.9
FINANCIAL ISSUE43.6
LONELINESS9.5
NO DIVERSION
LACK OF HELP IN EVERYDAY LIFE
LACK OF WELFARE FACILITY
NO JOB OR EMPLOYMENT INSTABILITY
ETC.
WEAKENING OF RESPECT FOR SENIORS
INHOSPITALITY FROM FAMILY
(source: Statistics Korea )
Seniors’ Self-evaluations on their health status(65~)
SENIORSLIVING WITH OFFSPRING
SOLITARY SENIORS
VERY GOOD GOOD AVERAGE BAD VERY BAD
(source: Statistics Korea)
P&S INNOVATIONGroup #7
Problem Analysis4. Where solitary seniors wish to live
Whether seniors wish to live withtheir offspring(65~) Place Seniors wish to live(65~)
YES NO THEIR OWN HOUSE FREE SANATORIUM
CHARGED SANATORIUM ETC.
SENIORSLIVING WITH OFFSPRING
SENIORSLIVING WITH OFFSPRING
SOLITARY SENIORS
SOLITARY SENIORS
(source: Statistics Korea)
P&S INNOVATIONGroup #7
Problem Analysis5. Two different desires
Concerns about their
HEALTH
Wish to live
SEPER-ATELY from
their off-spring
CONTRADICTION
Opportunity for NEW Product Development
P&S INNOVATIONGroup #7
System Development
The situation that seniors could not handle on their own
• Faint• Strong physical
shock (Mostly in-volves fracture)
• Heartbeat• Blood
pressure• Stress level• Shock level
System Development1. What does it measure?
P&S INNOVATIONGroup #7
• Cerebral hemorrhage– Subarachnoid hemorrhage– Hemorrhagic infarct
• Cardiac infarction
System Development2. What kind of diseases can be covered?
P&S INNOVATIONGroup #7
System Development3. How it works?
P&S INNOVATIONGroup #7
Suspicious <GPS coordi-nates>
Urgent <GPS coordi-nates>
3. How it works? (cont.)
System Development
P&S INNOVATIONGroup #7
Product Development
Product DevelopmentBrainstorming for the product design
P&S INNOVATIONGroup #7
• Universality(1) – Everybody should be able to use it
• Unconsciousness(1) – The user should not be aware that they are using the product
• Permanence(2) – It should be permanently wearable
• Acceptability(3) – Using the product should be socially ac-ceptable
• Invisibility(4) – It should be difficult for people to know that you are using the product
• Size(5) – Small size would be preferable
Product DevelopmentImportant criteria to be considered
P&S INNOVATIONGroup #7
Pass• Universality• Acceptability
Fail• Unconsciousness• Invisibility• Permanence• Acceptability
Product Alternative (1) - Wristband
Product Development
P&S INNOVATIONGroup #7
Product Alternative (2) - Anklet
Pass• Universality• Acceptability
Fail• Unconsciousness• Invisibility• Permanence• Acceptability
Product Development
P&S INNOVATIONGroup #7
Product Alternative (3) - Headband
Pass• Universality• Acceptability
Fail• Unconsciousness• Invisibility• Permanence• Acceptability
Product Development
P&S INNOVATIONGroup #7
Pass• Acceptability
Fail• Universality• Unconsciousness• Invisibility• Permanence
Product Alternative (4) - Glasses
Product Development
P&S INNOVATIONGroup #7
Pass• Universality• Unconsciousness• Invisibility• Permanence
Fail• Acceptability
Product Alternative (5) - Implanted Chip
Product Development
P&S INNOVATIONGroup #7
• Color: Skin color• Material: Nylon/Polyester
Final product
Product Development
P&S INNOVATIONGroup #7
DUSS ProjectSystem & Product Development
P&S INNOVATIONGroup #7
Detect
Urgent
Situation of
Seniors
ConclusionProspect for DUSS Project
P&S INNOVATIONGroup #7
• Household distribution of seniors(65~)
(source : Statistics Korea )
Even greater opportunity lies on Non-solitary se-niors as well!!!
Living alone
Q & A