dust off your business plan - essential survival strategies
DESCRIPTION
From the Hardy Rural-net meeting on 7th February 2012, some of my thoughts on Marketing, Finance and People including impact of Stress on economy in GB.TRANSCRIPT
Alison MooreBusiness Training AdvisorKingston Maurward College
Business Development – SFEDDI
DorMen mentor
Open4Business Finalist – New Business
2.5 years
100% increase in profit
Alison Moore Counselling
What price(s) should we charge for our products or services ?
How many units of a product should we produce ? Should we spend more on advertising ? Should we create a new service ? Should we accept or decline a new customer/order ? What sales mix (different products) should we strive for ? What is the effect of a change to a different supplier ? Should we increase or decrease our work force ? How should we deliver our service ?
Marketing
Finance
Staff People
What price(s) should we charge for our products or services ?
How many units of a product should we produce ? Should we spend more on advertising ? Should we create a new service ? Should we accept or decline a new customer/order ? What sales mix (different products) should we strive for ? What is the effect of a change to a different supplier ? Should we increase or decrease our work force ? How should we deliver our service ?
Marketing Strategy
Marketing Strategy
Value for money promotion
Marketing Strategy
Value for money promotion
Test & Measure
Test & Measure
What price(s) should we charge for our products or services ?
How many units of a product should we produce ? Should we spend more on advertising ? Should we create a new service ? Should we accept or decline a new customer/order ? What sales mix (different products) should we strive for ? What is the effect of a change to a different supplier ? Should we increase or decrease our work force ? How should we deliver our service ?
Break-even Analysis
A little more information:
Fixed – independent of volume of sales
Variable – dependent on volume of sales
What price(s) should we charge for our products or services ?
How many units of a product should we produce ? Should we spend more on advertising ? Should we create a new service ? Should we accept or decline a new customer/order ? What sales mix (different products) should we strive for ? What is the effect of a change to a different supplier ? Should we increase or decrease our work force ? How should we deliver our service ?
Right now, 1 in 6 workers is experiencing depression, anxiety or stress and costing the UK economy £26 billion each year.
http://www.mind.org.uk/work/employers?gclid=CJWUxuz-hq4CFVRItAodZB9k2Q
Improving and managing mental health in the workplace can help employers save around £300 per employee or around £8 billion a year for British industry as a whole.
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Essential Survival Strategies
Marketing
Finance
People◦ Time to Change
www.time-to-change.org.uk
Thank You
Alison Moore Counselling