dw marketing
TRANSCRIPT
© DW GROUP, LLC 2008
© DW GROUP, LLC 2008
We have inspired major employers
© DW GROUP, LLC 2008
Why Wellness?
"We are living in a world today where "We are living in a world today where lemonade is made from artificial lemonade is made from artificial flavors and furniture polish is made flavors and furniture polish is made from real lemons."from real lemons." --Alfred E. Newman Alfred E. Newman
© DW GROUP, LLC 2008
Why Wellness?
More than 60 % of U.S. adults don't exercise regularly
25 % aren't active at all
®
Choices……
© DW GROUP, LLC 2008
We could eliminate 80% of HEART DISEASE and 70% of CANCER by:
• Not smoking
• Exercising
• Eating a “Healthy Diet”
Source: Walter Willett, MD. Eat, Drink and Be Healthy,
2001
Most Disease is Preventable
Research Says:
© DW GROUP, LLC 2008 6
Determinants of Health Status
Consumer Lifestyles Drive Health Status
10%
20% 20%
50%
Source: Institution for the (IFTF), Center for Disease Control and Prevention
© DW GROUP, LLC 2008
Between 1987 and 2002:• Total health care cost rose by nearly 60%• Costs associated with preventable conditions doubled
Source: Health Affairs, 2005
Increase in Cost for Preventable Conditions (inflation adjusted)
© DW GROUP, LLC 2008
Keeping Healthy People Healthy
Sources: Edington, D, Emerging research — a view from one research center, American Journal of Health Promotion, 2001, volume 15:5, page 346.
Research is confirming that the best opportunity for employers to see cost impact is in keeping low-risk employees from moving into higher-risk categories.
9
$7,663
$4,727
$2,662
ABC Company 2006 Claim Cost by Health Risk Category
Annual average per employee cost - $3,788
Health Status Drives Employee Claim Cost
© DW GROUP, LLC 2008
The New Health Promotion Paradigm
Why Wellness?
STRESS!
© DW GROUP, LLC 2008
The Case for Prevention
“Smart business leaders increasingly are finding that it is the right decision to promote health education, physical activity and preventive benefits in the workplace."
-Tommy G. Thompson, Secretary of Health and Human Services
Sources: National Business Group on Health Survey, PwC Health Research Institute 2006
Why Wellness?
0 10 20 30 40 50 60 70
Percent of Companies Offering
HRAs
Smoking cessation
On-site workout facilities
Diet Groups
Cafeteria healthy food options
Subsidized Gym membership
Other*
Diet Counseling
Exercise breaks
Pro
gra
m T
ypes
Popular Wellness Programs Offeredby 365 U.S. Companies Surveyed**
**Source: ERISA Industry Committee (ERIC) & Deloitte Wellness Survey 2005
* "Other" includes free flu shots, wellness web sites, on-site massage, etc.
®
© DW GROUP, LLC 2008
Keeping Healthy People Healthy
Some of the best investments include programs with appeal to low-risk employees: Health Risk Assessment and screenings Health educational programs Contests Online and print education materials, newsletters, etc. Offering incentives to employees who maintain low-risk
status
Sources: Edington, D, Emerging research — a view from one research center, American Journal of Health Promotion, 2001, volume 15:5, page 346.
Research is confirming that the best opportunity for employers to see cost impact is in keeping low-risk employees from moving into higher-risk categories.
© DW GROUP, LLC 2008
The New Health Promotion Paradigm
HRA Biometrics Personal Employee
Report Aggregate Reports Periodic
Reassessments
Assessment
CommunicationsMaintain Interest and
ParticipationTargeted email
messagesSocial Support / BuzzNews and Tips
Intervention Lifestyle Assessments & Goal Setting Guided Personalized Learning Risk reduction / Behavior Change Education Fun, Engaging e-
learning modules
Positive Reinforcement
Reward health improvement and behavior change Link individual health status to health plan costs
© DW GROUP, LLC 2008
Dynamic Wellness Stress-Busting Program
Developed at Request of Client Who Did an Employee Survey and
Found that STRESS was Top Employee Concern!
Survey committee took action:
Contacted us -- we worked with them to develop a stress program and communication materials
© DW GROUP, LLC 2008
• Help raise awareness of our stress responses
• Introduce employees to proven stress-busting tools
• Give participants a chance to find the stress tools that work for them personally
• Help co-workers have some fun!
A 10-Week Program designed to:
Dynamic Wellness Stress-Busting Program
© DW GROUP, LLC 2008
Senior Management Support at DISCOVER
© DW GROUP, LLC 2008
Discover Card Convert!
Doesn’t Doesn’t anyone want a anyone want a chocolate chip chocolate chip
cookie?cookie?- Chief Financial - Chief Financial OfficerOfficer
Doesn’t Doesn’t anyone want a anyone want a chocolate chip chocolate chip
cookie?cookie?- Chief Financial - Chief Financial OfficerOfficer
“Dynamic Wellness immediately and significantly impacted our group. Our initial skepticism was quickly replaced by appreciation and enthusiasm. If I had to rate the session from 1 to 10, I would certainly rate it a 10!”- Finance Director
© DW GROUP, LLC 2008
Effectively addressing health risks dramatically lowers costs
After Two to Three years
Estimated ROI of almost 6 to 1
Emerging research shows. . .
© DW GROUP, LLC 2008
Dynamic Wellness inspires change and results
© DW GROUP, LLC 2008
We blend science and practice
© DW GROUP, LLC 2008
Deliver a Clear, Consistent Health Promotion Message Not just WHAT, but WHY!
Make Health Cool!
Customization and Interactivity
• EntertainiEntertainingng
• Practical Practical
• FUN!FUN!
© DW GROUP, LLC 2008
Employees can be inspired to change!
Keys to participation:• Buy-in from leadership• Easy access• Engaging content and presentation• Incentives
Education topics drive healthy lifestyles and reduce health risks:• Nutrition• Fitness• Stress Management• Weight Management• Heart Health
− Reducing BP− Reducing Cholesterol− Reducing Inflammation• Preventing / Managing
Diabetes
Steps to wellness inspiration:• Understand the right behavior and WHY• Understand the consequences for inaction• Take one, easy step at a time
© DW GROUP, LLC 2008
BEHAVIOR CHANGE THROUGH KNOWLEDGE
The Dynamic Wellness Approach
© DW GROUP, LLC 2008
Typical Online Tools and Resources
No progressive learning structure
No focus
No consistent editorial voice
Self-serve -Requires self-motivation
© DW GROUP, LLC 2008
The Dynamic Wellness Approach
Entertaining and motivating wellness learning programs
Comprehensive, timely and topical content
Helps individuals make incremental yet sustainable lifestyle changes
Complements existing programs or provides customized solutions
© DW GROUP, LLC 2008
Dynamic Wellness Programs
Give people a place to start-- “Strategic Game Plans”
Gather knowledge that they “own”
Small positive choices introduced gradually are the ones that stick and result in behavior change
101 Wellness tips usually=zero actual changes
Choices have to make sense and fit it existing lifestyles
“10 minute chunks of exercise” “No Excuses” workoutTrans fats loopholeGood fats vs. Bad fats
Eat Better?
How?
Exercise?Which kind?How much?
All Fat is Bad?Some fats are
good??
Supplements?
Free Radicals vs.
Antioxidants
© DW GROUP, LLC 2008
Partnering with Employees to Change
The Dynamic Wellness Challenge™
3-month, 6-month, 1-year programs
Focuses on four areas for behavior change
Participant given a new topic every two weeks
Participant “encouraged” to incorporate topic into their lifestyle
© DW GROUP, LLC 2008
Dynamic Multimedia Engages and Inspires
Thorough yet concise
Not only concepts (Omega-3s), but
Tips for incorporating into your life (salmon recipe)
Great for sticking to refrigerator as reminder
Demonstrates exercises, cooking, etc. through compelling videos
Substantive yet concise segments last around 5 minutes each
Guest experts: nutritionists, doctors, trainers, etc.
Uses latest technology to promote hands-on learning through interaction
Participants click their way through e-learning module at their own pace
© DW GROUP, LLC 2008
Dynamic Wellness Challenge drives results
Results are taken from a major, global restaurant chain whose employees participated in the Dynamic Wellness Challenge™.
© DW GROUP, LLC 2008
The Complete Health Package Video Program
© DW GROUP, LLC 2008
Program Overview
Topic based program focusing on key Health Risk factors
• Each month is themed around one topic of Complete Health e.g., Keys to Heart Health, Functional Fitness, Healthy Weight management
• Each week participants receive an emailed link to a video covering one issue within each topic
− DW Experts discuss latest research and knowledge on the subject
− Provide targeted tips and suggestions
• Supporting materials provide additional information and practical tips
The Complete Health Package Video ProgramThe Complete Health Package Video Program
© DW GROUP, LLC 2008
Monthly Program Topics
Anti-oxidants & Free Radicals
Packing off the Pounds
Keys to Heart Health
Functional Fitness
Cleansing & Detoxifying
Aging – Facts & Fiction
Easing Neck & Back Pain
Dodging Diabetes – or Living Well With
Cancer Prevention
Keeping Joints Healthy
Osteoporosis Prevention
Alternative Medicine Update
The Complete Health Package Video ProgramThe Complete Health Package Video Program
© DW GROUP, LLC 2008
“Very practical solutions”
“Nutrition information – particularly list of Super Foods”
“Free radicals and antioxidants”
“Make small lifestyle choices”
“How to get results from strength training exercises”
"I never heard or understood about hunger cycles. I hope this will help me make better choices painlessly by understanding why I am hungry.”
Evaluation Evaluation FeedbackFeedbackEvaluation Evaluation FeedbackFeedback
What did you find most useful?
© DW GROUP, LLC 2008
In Conclusion . . .