E-Bay Fine Tunes It’s Strategy

Glenda Jorge

&

Jazmine Lewis

•Founded in 1995 by Pierre Omidyar.

•Generally known as Web Auction.

•25 Million Sellers all over the world.

•In 1998 Revenues of $4.8 Million.

•Revenues Shrank for the 1st time in quarter 1 of 2009 because of Amazon.

• Focus on secondary markets.• Ebays buying experience will

change.• Move away from the auction to

fixed-price Goods.• After overstock.com• Appears to investors but

small sellers are angry.• Eliminate low cost bulk sellers.

• Fees & Commissions.

• Direct advertising.

• End to service providers.

• Reduced posting fee’s.

• Lowered its listing fee’s.

• Adjusted its search ordering.

• Rolled out the rating system.

• Expansion on geography & scope.

• Continuing innovation to enhance the variety and appeal on the site.

• Diversified

Portfolio.

Skype•Provided voice communications services to help sellers and purchasers reach a price and conclude a transaction.

•In 2009 Ebay announced its plan to unload Skype.

•Receive new growth initiatives.

PayPal•Huge impact for Ebay.

•Brings additional transaction based fee revenue.

•Becoming the standard pay method.

•Aquired Stubhub.com

•Bought 25% stake in Craig list

•Purchased Kurant

Will cultivating large sellers dilute Ebays brand and

reputation as a dynamic flea market???

Can the Web’s most prominent online auction site change

course so dramatically from the formula that it made successful?