e-buisness

7/28/2019 E-Buisness

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Introduction of E-Business 1

Introduction of

E-Business


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E-Commerce

Buying, selling, transferring or exchanging the products,services and information via computer networks includinginternet.

Characteristics

Communications Commercial

Business process

Service

Learning

Collaborative

Community

Pure EC

Partial EC


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Classification

B2B

B2C

C2B C2C

B2B2C

P2P M-Commerce

Intrabusiness EC

B2E

Collaborative ECNon-business EC

E-Learning

E2E E-Government


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Assignment 01

Give 5 different sites which come under each of thecategory of E-Commerce sites.

Individual Assignment

Send me only soft copy at [email protected]

In Subject line write

EB Ass 01 PGPII-G/A/B Roll No.01 Last Date: 20.01.10
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]


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Myths about E-Commerce

E-commerce is about developing web pages

The successful implementation of e-commercesystems relies on web programmers

E-commerce project is about translating thetraditional business model into an electronicbusiness model

Separate

Overlay

Integrate

Replace


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E-Business

Transformation of key business information

through internet technologies

Relation between E-business and E-commerce


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Intranet and Extranet

Service

Providers

Regulatory

Authority

Employee

Customers

Suppliers

Channel

Partners

Your Company

Publics


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Brief History of EC

EFT (1970)

EDI

IOS EC (1990)

B2C, B2B

Other types


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Online Intermediary

Directories (Yahoo!, Excite)

Search Engines (AltaVista, Infoseek)

Malls (BarclaySquare)

Virtual Resellers (Own inventory and sell-direct, Amazon, CDNow)

Financial Intermediaries (Offering digital cash and payment services,Digicash, paypal)

Forums, Fan clubs and User groups

Evaluators (Sites which perform review or comparison of services)


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Blogs

www.marketingvox.com

www.blogger.com

www.blogspot.com www.topblogging.com

www.nenonline.org

www.blogs.sulekha.com www.myindospace.com
http://www.marketingvox.com/http://www.blogger.com/http://www.blogspot.com/http://www.topblogging.com/http://www.nenonline.org/http://www.blogs.sulekha.com/http://www.myindospace.com/http://www.myindospace.com/http://www.blogs.sulekha.com/http://www.nenonline.org/http://www.topblogging.com/http://www.blogspot.com/http://www.blogger.com/http://www.marketingvox.com/


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Assignment 02

Develop your own Blog on any domain site.

Individual Assignment Send me the address at [email protected]

In Subject line write

EB Ass 02 PGPII-G/A/B Roll No.01 Last Date: 20.01.10
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]


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Portals

The sites that are the default home pages of the

users

www.google.com

www.msn.com

www.yahoo.com

www.aol.com
http://www.google.com/http://www.msn.com/http://www.yahoo.com/http://www.aol.com/http://www.aol.com/http://www.yahoo.com/http://www.msn.com/http://www.google.com/


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Types of Portals

Type of Portal Characteristics Example

Horizontal/Functional Full range of services

Search engines, news,

directories, shopping

Yahoo!

MSN

Google

Vertical Covers a particularmarket

www.e-consultancy.comwww.chemindustry.com

Media Consumer/business news

and entertainment

www.bbc.co.uk

www.silicon.com

Search Search engines www.google.comGeographical Horizontal/Vertical www.google.co.in

Marketplace Horizontal/Vertical/Geo www.eBay.com

www.ec21.com
http://www.e-consultancy.com/http://www.chemindustry.com/http://www.bbc.co.uk/http://www.silicon.com/http://www.google.com/http://www.google.co.in/http://www.ebay.com/http://www.ec21.com/http://www.ec21.com/http://www.ebay.com/http://www.google.co.in/http://www.google.com/http://www.silicon.com/http://www.bbc.co.uk/http://www.chemindustry.com/http://www.e-consultancy.com/http://www.e-consultancy.com/http://www.e-consultancy.com/


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Business Models for E-Commerce

E-shop

E-procurement

E-malls A collection of e-shops (www.indigosquare.com)

E-auctions

Virtual communities

Collaboration platformsYahoo!

Trusts and other services www.truste.org
http://www.indigosquare.com/http://www.truste.org/http://www.truste.org/http://www.indigosquare.com/


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Revenue Models

Subscription access to content

Pay-per-view (PPV) access to documents

CPM display advertising on site

CPC (PPC) advertising on site

Sponsorships of site sections or content types CPA (Typically fix for aperiod)

Affiliate revenue

Subscriber data access for e-mail marketing


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Revenue Models

Sales

Transaction Fees

Subscription Fees

Advertising Fees

Referral Fees

Licensing Fees


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Some Other Expressions

Bricks and Mortar

(www.waterstones.co.uk)

Clicks and Mortar

Clicks Only or Internet Pureplay
http://www.waterstones.co.uk/http://www.waterstones.co.uk/


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Case Study

What are the problems that eBay is currently facing? How is eBay trying tosolve these problems? Are these correct solutions? Are there any othersolutions that eBay should consider?

Do you think a critical mass of seller needed in order for a company likeeBay to survive? What steps should eBay take to ensure this critical mass?

There is a lot of scepticism out over the world that whether eBay will beable to monetize voice traffic called Skype. What type of risk you see byadding the communication function to eBay?

Suggest few secured e-payment mechanism to retailers for minimizingvarious risks mentioned in the case.

Will eBay be successful in the long run? Why or why not?


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Thanks!

e-buisness

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