E-business Definition

• The transformation of key business procesess through the use of internet technologies IBM

• Electronic business, commonly referred to as "eBusiness" or "e-business", may be defined as the utilization of information and communication technologies (ICT) in support of all the activities of business. Commerce constitutes the exchange of products and services between businesses, groups and individuals and can be seen as one of the essential activities of any business. Electronic commerce focuses on the use of ICT to enable the external activities and relationships of the business with individuals, groups and other businesses [1].

E-business Definition

• Louis Gerstner, the former CEO of IBM, in his book, Who Says Elephants Can't Dance? attributes the term "e-Business" to IBM's marketing and Internet teams in 1996.

E-business Definition

• In practice, e-business is more than just e-commerce. While e-business refers to more strategic focus with an emphasis on the functions that occur using electronic capabilities, e-commerce is a subset of an overall e-business strategy. E-commerce seeks to add revenue streams using the World Wide Web or the Internet to build and enhance relationships with clients and partners and to improve efficiency.

E-business Definition

E-business involves business processes spanning the entire value chain: electronic purchasing and supply chain management, processing orders electronically, handling customer service, and cooperating with business partners. Special technical standards for e-business facilitate the exchange of data between companies. E-business software solutions allow the integration of intra and inter firm business processes. E-business can be conducted using the Web, the Internet, intranets, extranets, or some combination of these.

E-business Definition

http://www.wikinomics.com/blog/

9 E-Business

Ref: E-Business Watch

http://www.ebusiness-watch.org

• The "Sectoral e-Business Watch" (SeBW) studies the impact of ICT and e-business on enterprises, industries and the economy in general. It highlights barriers for a wider or faster uptake of ICT and identifies public policy challenges arising from these developments. In this way, the SeBW supports the work of the European Commission's Enterprise and Industry Directorate General in the field of ICT (> policy context).

• In 2009, the overarching themes of the studies are ICT & energy, ICT skills and ICT policy. In line with the prevailing e-Business Watch approach, two sectoral and three cross-sectoral studies are being carried out.

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Ref: E-Business Watch

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Ref: E-Business Watch Conference

9 E-Business

Ref: National Business-to-Business Centre

9 E-Business9 E-Business http://www.nb2bc.co.uk/what_is_ebusiness/

Ref: National Business-to-Business Centre

9 E-Business

e-Business is the term used to describe the information systems and applications that support and drive business processes, most often using web technologies.

e-Business allows companies to link their internal and external processes more efficiently and effectively, and work more closely with suppliers and partners to better satisfy the needs and expectations of their customers, leading to improvements in overall business performance.

While a website is one of the most common implementations, e-Business is much more than just a web presence and there are a vast array of internet technologies all designed to help businesses work smarter not harder. Think about collaboration tools, mobile and wireless technology, Customer Relationship Management and social media to name a few.

www.Entrepreneur.com

9 E-Business http://www.entrepreneur.com/ebusiness/index.html

www.eBusinessclubs.co.uk

9 E-Business http://www.ebusinessclubs.co.uk/

9.1 Introduction to E-Business

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• E-Business is bigger than e-marketing.

It involves using technology to facilitate improvements to businesses processes and increase the efficiency of internal and external information flows with customers, suppliers and distributors.

Rigid value chains are changed to flexible responsive value networks

9.2 E-Business Architecture

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• Constructing the e-business architecture means somehow bringing together the systems, processes and applications from all parts of the business, both inside and out.

9.3 An E-Business Value Framework

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• Buy-side e-business – extranets used for buying raw materials and or services. E.g. procurement, inbound logistics and warehousing

In-side e-business – intranets used for optimising internal processes and communications. E.g. manufacturing, management and operations

Sell side e-business – extranets used for exclusive use to strategic intermediary partners. E.g. distributors and key account clients

9.4 Buy-side Application Levels

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1. No use of web for product sourcing or e-connection with suppliersReview and selection from competing suppliers using intermediary websites, B2B exchanges and supplier websites. Conventional ordering

9.4 Buy-side Application Levels

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3. Orders placed electronically through EDI, via echanges or supplier sites. No integration between buyer and sellers systems. Rekeying of orders necessary into procurement or accounting systems

9.4 Buy-side Application Levels

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4. Orders placed electronically with integration with companies procurement systems

9.4 Buy-side Application Levels

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5. Orders placed electronically with full integration with company’s procurement, manufacturing requirements, planning and stock control systems

9.4 PRM = Partner Relationship Management

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-Buyers and sellers work together in a spirit of collaboration and co-operation where opportunities and problems are identified and solved together e.g.

- Independence to interdependence Sharing data to improve operational efficiency A network of trusted partners or extended enterprise

Weapons of Mass Collaboration

“Tools such as blogs, wikis, chat rooms, peer-to-peer networks and personal broadcasting are putting unprecedented power in the hands of individual workers to communicate and collaboratemore productively.”

Page 247

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9.4 Buy-side applications Summary

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• Perfect information about customers, distribution partners and supplier partners can tighten the supply chain and create competitive advantage

9.5 In-side applications Summary

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• In-side applications use intranets to share knowledge amongst employees while avoiding problems of information overload

9.6 Sell-side applications Summary

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• Sell-side applications include e-commerce, e-CRM, affiliate programmes and collaborative prosumers (user-generated-content)

Focus on customer service and reliance on database management to maintain and enhance customer relationships

9.7 Creating the E-Business

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1. Establishing the visionGet senior management support and resourceSelect a project team and analyse requirementsRevisit value network and core competencies Design e-business architectureDevelop, pilot, train, and roll-outBenchmark, measure and monitor

Man

agem

ent/

Cul

ture

Measure &

Monitor

TheVision

ResearchBusinessDrivers

ProjectTeam

ValueNetwork

E-BusinessArchitecture

Develop,Pilot, Train,

Roll-out

Financial Management

Technology MgmtTa

lent

Mgm

t Project Mgm

tE-Business

Business processesRoles and responsibilities through the complete value chainSeamless information flowinternally and externallyFront-end and back-endHow built? Scalable?Robust? Secure?

Application developmentTime managementQuality and testingFuture options – spin outConstant improvementsCustomer delight

What will the business do?

What benefits will it bring?

Suppliers and procurement needs

(Buy-side)Internal staff and

management needsOther stakeholders

(inside)Client and

customer needs(Sell side)

Project leaderCross-functional teamsInside and outside the

organisationLinking processes and

information flowsDiscovery workshop

Real time access

Focus on coreCompetencies,

Options for downsizing

or outsourcng

Creating the E-Business

9.7 Creating the E-Business Page 420

E-co

mm

erce

& E

-

CRM

E-Researc

h

Clients/Customers

TradeChannels/Resellers

Staff& Mgmt

IT/ISSystems

Suppliers

OtherStakeholders

Business Process Integration

Partner Relationship Mgmt

E-Pr

ocur

emen

t Intranet Systems

ValueNetwork

Financial systemsSales and Purchase ledgerOrder processingSourcingSupplier performance measurement

Local Community,Corporate Social Responsibility,Investors,Analysts,Environmental policy

Products, services,markets, segments,

local, national,global etc

Sales and marketing resources,

campaigns, pricing, branding, advertising,

promotion, distribution,

customer feedback, social media.

Talent management, personnel profiles,

project blogs and wikis,time planning,

forums, groups, events.Systems

developmentand testing,

service and support

Creating the Value Network

9.7 Creating the E-Business Page 420

9.8 E-Business Security

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1. Credit card fraudDistributed denial of serviceWebsite grafittiVirusesUser-generated-content exposureIntellectual property theftSensitive data theft

Solutions include: firewalls, filters, encryption, moderation, vigilance.

9.9 E-Business Success Criteria

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1. Support of parent company or investmentBuilding on existing brand equity where possibleExisting management team and structureValue network in placeCreate new value networkBusiness Process Re-engineeringRealistic pace of developmentDetermine an existing or new niche

9.10 E-Business Failure Criteria

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1. Bad ideaBad production or deliveryManagement inexperience or inflexibilityFailure to create nicheIsolated from value networkNot focused on customer needsPoor marketingInvestor panicLate or poor technology

Chapter 9. Summary

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1. Business processes and information flowsSystems architectureProcurement, internal and sales dimensionsSupply chain managementKnowledge management and intranetsPRM and CRME-business development processSecurity threatsSuccess criteriaReasons for failure

E-Business Workshop - Teams

Ideas:• Publishing• Art & craft products• Training services• Business software• Computer games• Live music/theatre• Sports• Niche consumer products coffee, sweets,• Consumer electronics

E-Business Workshop - Teams

Consider the following: • What markets, products, services gaps can you

think of?• What’s the business process?• How can it be innovated enhanced using

technology, people or new processes?• What’s the supplier procurement/purchasing

stage?• What’s the internal staff and knowledge

management systems needs?• How could the products be sold and marketed and

better purchased by customers/clients? • How could CRM, PRM, Ecommerce be used?• How can the new e-business be branded, marketed

positioned?