ITC’sE-Choupal

Imperial Tobacco Company – 1910 Indian Tobacco Company – 1970 Various products & services

Started by the International division of ITC Largest market initiative taken up “Choupal” means “village meeting place” Computers with internet access Place of information exchange & an e-commerce

hub Low cost system Removes rural isolation & creates transparencyReplaces “mandi distribution system”

What Is E-Choupal ???

Mandi Operation Process

Farmer GhaniVillage trader

Regulated marketsWholesaler Producer Co-op

Trader Co-op MillCommission agent

Pvt. Miller

Production channel prior to e-choupal

Money Lenders

The E-Choupal Business model

Village trader Farmers Ghani

E-Choupal

Regulated markets(Fair Price Markets) Producer Coop

(Negotiated Price)

Coop mill

Commission Agent(hired by ITC)

Pvt. Miller

ITCITC

Co

mm

issi

on

Financers & Govt.

Beneficiaries

Advantages of E-choupal

Other initiatives by ITC… Social & Farm Forestry Watershed Development Women Empowerment Livestock Development Primary Education